CF Montréal welcomes Air Transat as official partner

Wednesday, February 21, 2024

CF Montréal and Air Transat have united in a multi-year partnership commencing with the 2024 season. It signifies the inaugural collaboration between the airline and the MLS soccer club, underscoring their shared dedication to advancing the sport and enriching the Montreal community, while also expanding their outreach to fresh audiences.

“We are delighted and proud to team up with Air Transat, a Quebec flagship company that shares our values and, like us, contributes to uniting communities with distinctive experiences,” said CF Montréal President and CEO Gabriel Gervais. “By collaborating with this partner of excellence and a leader in its field, CF Montréal joins forces with a major player in Quebec Inc. This association with Air Transat, a major local player, illustrates our shared commitment to excellence in our respective fields.”

“By becoming an official partner of CF Montréal, we are celebrating a community, a spirit, a city,” said Joseph Adamo, Transat’s Chief Sales and Marketing Officer. “This partnership is a powerful affirmation of our Montreal identity, a city that has seen us born and grow, and which is the beating heart of our operations. Air Transat has always been more than an airline; it’s an ambassador of our city and a bridge between cultures, in the image of soccer, the world’s most practiced sport.”

“Marking the Dawn of a New Era”

To inaugurate this partnership, Air Transat and CF Montréal are unveiling a series of initiatives for the upcoming season. One highlight is a contest offering two lucky fans the chance to support CF Montréal at a crucial away match against Inter Miami CF on March 10. This contest serves as the initial phase of a broader set of activations aimed at bridging the gap between Club supporters and global travel enthusiasts.

Starting with the opening match presented by Air Transat at Stade Saputo on April 13, fans will experience the tangible impact of this collaboration. On-field fan activations during the game and the introduction of the Air Transat Star of the Match will further solidify the partnership, with each match’s standout player being duly recognized and celebrated.

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