China Unveils New Measures To Drive Cultural And Tourism Growth

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The Chinese government has unveiled a comprehensive plan to stimulate growth in the culture and tourism sectors while encouraging increased consumption.

According to a document issued by the State Council, various initiatives will be introduced to promote cultural and tourism activities. These include offering consumers more coupons and discounts, along with expanded access to cultural and arts services provided by public institutions.

To address the diverse preferences of different age groups, the plan emphasizes specialized services for families traveling with children and high-quality, customized offerings tailored for older travelers.

The document also highlights efforts to enhance the variety of cultural and entertainment options, including initiatives to support local authorities in expanding capacities for large-scale commercial performances within approved limits.

Additional measures focus on creating innovative experiences for cultural and tourism consumption. This includes developing immersive cultural and tourism offerings, establishing new venues for performing arts and digital exhibitions, and promoting nighttime cultural and tourism activities.

Furthermore, the State Council aims to optimize inbound travel policies, maximizing the benefits of existing visa-free entry arrangements to enrich the supply of tourism products for international visitors.