Choice Hotels Launches Innovative Auction Feature for Reward Program Members

Thursday, March 21, 2024

Choice Hotels International, has unveiled a novel auction feature within its acclaimed Choice Privileges rewards program, allowing members to utilize their points to bid on exclusive Choice Privileges Experiences. This innovation enhances the flexibility for members to use their points for experiences that hold the most value to them. Launching with immediate effect, the auction platform debuts with offerings such as a VIP experience and tickets to country musician Kane Brown’s forthcoming concert in Bloomington, IN, alongside VIP access to Washington Wizards basketball and Washington Capitals hockey events in Washington, D.C.

“Choice Privileges members value experiences over things, and that’s why we continue to expand the Choice Privileges Experiences program to increase and diversify experience offerings that money can’t buy,” said Julie Purser, vice president, loyalty strategy and membership rewards, Choice Hotels. “From college football to concerts, professional racing, basketball and hockey games, Choice Privileges is excited to continue adding new experiences for members and increase their engagement during the redemption process through the addition of this auction tool.”

Newly Added Experiences:
The program continues to expand its repertoire of experiences in sports and music through partnerships with Learfield and Monumental Sports & Entertainment, now offering for bid:

• Kane Brown Platinum Concert Experience at Indiana University: Includes premium side stage viewing, artist meet and greet, VIP lounge access, and more, with a two-night stay in Bloomington and $1,500 in travel gift cards.
• Kane Brown Gold Concert Experience at Indiana University: Offers premium reserved seating, a pre-show reception, backstage tour, and additional VIP amenities.
• Kane Brown Silver Concert Experience: Features premium reserved tickets, VIP lounge access, and other exclusive benefits.
• Washington Wizards vs. Chicago Bulls: Includes courtside warmup viewing, a photo opportunity, all-inclusive suite tickets, and a meet and greet.
• Washington Capitals vs. Various Teams: Offers unique experiences like penalty box access, meet and greets, and all-inclusive suite tickets for multiple games.

Bidding Process:
Members interested in bidding can log into their Choice Privileges account, select an experience on ChoicePrivilegesExperiences.com, and place their bid using points. Winners are notified via email, ensuring a smooth and enjoyable experience redemption process.

Choice Privileges has previously featured gameday experiences across 18 colleges and VIP access to the NASCAR Cup series, among other events. Members earn points through stays at over 7,000 Choice hotels worldwide, as well as through everyday purchases with co-branded credit cards, catering to a wide range of preferences from upscale to economy lodgings.

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