Club Med Charts Promising Trajectory for 2024 after success in Snow and Sun Destinations

Monday, April 1, 2024

In 2023, Club Med, the foremost provider of top-tier all-inclusive vacation packages, commemorates a year of resilience and notable accomplishments. Characterized by substantial growth and impressive financial performance, the group’s achievements in 2023 establish a sturdy groundwork, solidifying its dominance in Snow and Sun holiday destinations worldwide. Looking ahead, Club Med anticipates a promising trajectory for 2024.

Reflecting on the results of 2023, Rachael Harding, CEO of Club Med ESAP Markets, said “Club Med’s exceptional results are a testament to our market leadership in premium, all-inclusive holidays, especially in our mountain Resorts. Embracing our refreshed brand identity and campaign, ‘That’s l’Esprit Libre’, we will continue to create experiences that allow our guests to disconnect from the worries and mental burden of everyday life to fully embrace the present. This will be achieved through doubling down on the essence of holidays with Club Med where well-designed spaces, curated sports and activities, signature festive ambience and our international team of G.Os are synonymous with our premium all-inclusive program. With a robust expansion plan, Club Med is well-positioned to cater to the travellers of today & tomorrow.”

Based on promising performance indicators, Club Med has gleaned valuable insights into prevailing travel trends and guest preferences, which will inform its business strategies in the coming months. Among the travel trends discerned from the 2023 results are:

1. Strengthened Leadership in Premium, All-inclusive Holidays
2. Enhanced Commitment to Sustainability and Eco-tourism
3. Growing Appeal of Snow Holidays
4. Embracing Summer Mountain Escapes

Looking ahead to 2024 and beyond, Club Med remains steadfast in its ambition to become the most sought-after holiday lifestyle brand. The company is positioned for dynamic growth and expansion, with plans to introduce several new resorts in key destinations worldwide. Some highlights of the upcoming openings and renovations include:

• Introduction of the Eco-Chic Resort: Club Med Borneo, Malaysia (2025)
• Launch of the Exclusive Collection Property: Club Med Gramado, Brazil (2025)
• Establishment of the Beach & Safari Resort: Club Med South Africa Beach & Safari (2026)
• Renovation of Club Med Phuket, Thailand (2024)

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