Cruise Ireland and Cruise Britain sign a MoU to drive growth in cruise tourism

Wednesday, April 10, 2024

Cruise Ireland and Cruise Britain have signed a memorandum of understanding (MoU) at Seatrade Cruise Global in Miami establishing a partnership to drive growth in cruise tourism across Ireland and Britain.

The agreement represents a commitment to promoting and developing cruise tourism through joint marketing campaigns while emphasising sustainable tourism practices.

It establishes a framework for cooperation in areas including promotion of cruise tourism, knowledge sharing, regulatory framework, environmental sustainability, joint committees and information sharing.

“This agreement signifies the strong intent to foster connections across borders and seas to bolster our positioning for future tourism and economic growth,” said Conor Mowlds, chair of Cruise Ireland and chief commercial officer at the Port of Cork Company. “The partnership between Cruise Ireland and Cruise Britain holds promise for driving economic growth, job creation, and sustainable tourism across our islands.”

The approach to promote Ireland and Britain as a cruising region is intended to create further growth by promoting itineraries that offer experiences in both countries.

“Cruise Britain welcomes this MoU which marks a real step change in the working relationship between Britain and Ireland’s shoreside cruise businesses,” said Ian McQuade, chair of Cruise Britain. “For the cruise sector, the United Kingdom and Ireland represent a key operating region within Northern Europe and all partners can benefit from working together to leverage increased business and a smooth, sustainable growth trajectory.”

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