Cumbria launched new tourism marketing campaign

Wednesday, September 22, 2021

As restrictions related to international travel continues to get easy with time, the Cumbria Tourism team is out and about at key trade shows all over UK to highlight the entire county to influential tour operators and travel trade planning future, Covid-safe, visits.

The important staff members from the county’s official Destination Management Organization (DMO) are taking part in British Tourism and Travel Show (BBTS) on September 22nd and 23rd.

For #theperfectplacetobe Covid-19 recovery marketing campaign, events play an important part for Cumbria Tourism, building on the impetus for summer satiations across the traditionally quieter winter months.

The British Tourism and Travel Show is the first important domestic tourism show to take place in more than 18 months.

In the meantime, the Group Travel and Leisure Show are widely witnessed as a ‘must-visit event to assist the group travel and coach tourism market shape their schedules for the coming year.

Branded as ‘Visit Lake District, Cumbria’, the team of Cumbria Tourism will be working together with local tourism businesses to emphasize new products, as well as inspiring the cultural heritage and stunning landscapes of the county along with its two UNESCO World Heritage Sites.

To quote Sue Clarke, Cumbria Tourism’s marketing manager, “After a year like no other, it’s been fantastic to meet and engage with the public at events this summer, including the Great Yorkshire, Royal Lancashire and Westmorland Shows.”

“Despite reports of a busy summer, 44% of those surveyed by Cumbria Tourism have reported that bookings are still down overall this year, with staffing issues, social distancing challenges and the spring lockdown all impacting on trade.”

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