Cvent acquires Jifflenow and iCapture for Trade Show and Conference boost

Saturday, January 13, 2024

Cvent acquires Jifflenow & iCapture, enhancing its event tech with top B2B scheduling and lead capture solutions for global trade shows.

Cvent, a prominent technology firm specializing in events, meetings, and hospitality, recently announced the acquisition of two significant companies: Jifflenow, a top-notch solution for B2B scheduling of both individual and group appointments, and iCapture, renowned for its exceptional lead capture technology. These acquisitions are especially timely as face-to-face events have regained their importance as a key driver of business growth. Jifflenow is trusted by numerous global enterprises for organizing top-quality B2B meetings, while iCapture is the go-to solution for capturing leads at trade shows and conferences.

Cvent’s latest acquisitions, Jifflenow and iCapture, mark a significant expansion of its Event Marketing and Management platform. These additions aim to empower organizations by enhancing their trade show presence and streamlining lead generation and conversion processes. The integration of Jifflenow’s technology allows for efficient scheduling and management of valuable meetings at trade shows, overcoming the challenges of disjointed systems and manual coordination. This integration ensures that sales teams can effectively utilize their time by engaging with key clients and prospects.

Furthermore, with iCapture now part of Cvent, organizations can expect a unified and user-friendly lead capture system, replacing inconsistent and often unreliable methods. This standardized approach is designed to increase lead generation significantly.

The acquisition also focuses on improving lead qualification and conversion. Given that a significant percentage of marketers consider events as a crucial demand generation tactic, the combination of iCapture’s detailed qualification questions and robust CRM integrations, along with Jifflenow’s streamlined appointment booking, offers a powerful toolset for converting trade show leads into business opportunities.

Hari Shetty, CEO and Founder of Jifflenow, expressed enthusiasm about joining forces with Cvent, a leader in the meetings and events sector. This move represents an evolution of their existing partnership, promising to leverage Cvent’s global reach and resources for continued innovation in meeting automation.

Brady Roberts, President and Co-Founder of iCapture, also shared his excitement about this new chapter. He emphasized iCapture’s founding mission of transforming engagements into revenue opportunities and recognized the timely nature of integrating with Cvent’s platform amidst growing investment in trade shows.

Reggie Aggarwal, CEO and Founder of Cvent, highlighted the acquisitions as a testament to the company’s dedication to innovation and excellence. He expressed excitement about welcoming the Jifflenow and iCapture teams into the Cvent family, acknowledging their longstanding mutual respect and success.

These enhanced trade show and conference solutions from Cvent will be prominently featured at the upcoming Cvent CONNECT 2024 conference, scheduled for June 10-13 in San Antonio, Texas.

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