Destination NSW to host free tourism workshop next month

Friday, January 27, 2023

Designed to assist tourism businesses to develop, promote and sell tourism products, Destination NSW, as part of the NSW First Program, will host a free workshop in Coffs Harbour. The workshop for the tourism industry will share and discuss business opportunities to attract people to the region as they kick start their travel for 2023.

Michael Thurston, General Manager, Destination North Coast, told News Of The Area, “The tourism industry embarks on the new year with increased confidence.

“Tourism is now definitely on an upwards trajectory showing strong growth in visitation, economic impact and aviation capacity both domestic and international, which present great opportunities for our tourism related businesses to finally be able to focus on developing their business and exploring new markets.

“This upcoming Inbound Strategy Workshops is perfectly timed to take advantage of these positive trends.”

The workshop sets out the tools and steps for tourism businesses to tailor products for different international visitor markets, make a plan to become export ready, and sell experiences to international visitors via online travel agents and traditional inbound travel trade.

The Inbound Strategy Workshop will suit tourism businesses that offer a bookable experience, including accommodation, tours and activities, paid experiences at cellar doors, breweries, distilleries and farm gates and visitor attractions.

The workshop will include tourism insights, case studies and industry tips.

The Inbound Strategy Workshop in Coffs Harbour will be held on February 14, 2023 from 10am – 4pm at Pacific Bay Resort in New South Wales, Australia.

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