Digital Lifestyle and Loyalty Platform under Central Group partners with Centara Hotels & Resorts

Tuesday, September 12, 2023


The 1, Thailand’s No.1 Digital Lifestyle and Loyalty Platform under Central Group, is partnering with Centara Hotels & Resorts, Thailand’s leading hotel operator, to unlock the potential of “Central Group Synergy”. This collaboration offers comprehensive benefits exclusively for The 1 members. Accumulate points with every expenditure and redeem them for accommodation, dining, and spa experiences on The 1 APP from today onward to elevate member’s travel lifestyle to the next level.  Anticipate further exclusive privileges at Centara’s international hotels, including the illustrious Centara Grand Osaka in Japan.

Rawee Puaphornphong, Head of Corporate Affairs and Relationship – The 1 commented, “The 1’s commitment is to enrich our members’ experiences with exclusive privileges under the concept “The 1 – Your Special Privileges for Your Special Moments”. Our partnership with Centara, a cornerstone of our Central Group Synergy strategy, enables us to enhance coverage across travel lifestyles. Our members can easily access exclusive travel privileges by earning points for purchases, redeeming points for discounts, promotions for benefits across a wide range of products and services within Centara Hotels & Resorts. We are also extending these privileges to Centara properties overseas, such as Centara Grand Osaka in Japan.”

Tom Thrussell, Vice President Brand, Marketing & Digital for Centara Hotels and Resorts noted, “At Centara, we are committed to delivering world-class experiences to The 1 members. We are excited to provide exclusive benefits and make it easier than ever for The 1 members to use their points for hotel stays as well as dining, spa and other experiences across our hotels and resorts in Thailand. Through this partnership, we hope to welcome even more The 1 members to our wonderful hotels, inspire extraordinary guest experiences and demonstrate why Centara continues to be The Place to Be.  This is just the beginning and members can expect many more privileges in the future.”

From today onward, The 1 members can claim exclusive privileges at Centara Hotels and Resorts as follows:

Earning points from spending: Every 25 THB spent earns 1 The 1 Point at hotels (This applies to purchases and bookings made directly with Centara and excludes those made via third party such as online travel agents), restaurants and spas.

Redeeming points for discounts every day regardless of active promotions – 1,000 The 1 Points can be redeemed on The 1 APP for 100THB on the price of rooms, meals, spa sessions and other hotel services.

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