Friday, March 8, 2024
Today, Emirates sealed a Memorandum of Understanding (MoU) with Tourism Ireland, aiming to enhance inbound tourism to Ireland leveraging the airline’s extensive global network spanning over 140 destinations.
David Boyce, Tourism Ireland’s Head of Emerging Markets, Middle East, and Asia, and Volker Greiner, Emirates’ Vice President for North & Central Europe, formalized the MoU.
This collaboration entails exploring coordinated advertising campaigns to amplify visitor influx to Ireland from pivotal markets within Emirates’ network, such as Australia, the UAE, and New Zealand.
“Through our new partnership with Tourism Ireland, we aim to play an active role in promoting tourism growth to the island of Ireland. With our strong network and track-record of working with partners through trade and consumer initiatives, we’re well placed to support Ireland’s tourism ambitions. Ireland is one of the most attractive gateways in our European network due to its cultural highlights and world-renowned heritage sites, and we will continue to offer seamless connectivity for travellers from across our network to visit the popular destination,” said Adnan Kazim, Emirates Deputy President and Chief Commercial Officer.
David Boyce, Tourism Ireland’s Head of Emerging Markets, said: “As an island destination, we know there’s a proven direct correlation between access and growth in visitor numbers. We look forward to continued close co-operation with Emirates, as we seek to maximise opportunities to grow tourism from the Middle East and beyond.”
Since its inaugural Dublin-Dubai flight in January 2012, Emirates has transported over 3 million passengers, making it one of the airline’s most successful routes. Presently, Emirates operates double daily flights to the Irish capital, utilizing its wide-body Boeing 777-300ER aircraft, accommodating up to 1,440 passengers daily on the Dublin-Dubai route.
Additionally, Emirates’ freight division, SkyCargo, plays a pivotal role in its Irish operations. Each Boeing 777 serving the Dublin route carries up to 25 tonnes of cargo, encompassing pharmaceuticals, medical equipment, electronics, seafood, dairy products, and even thoroughbred horses, which receive meticulous care onboard. Through Emirates SkyCargo, the airline supports Irish businesses and contributes to Ireland’s thriving export market, linking Irish exporters with customers in Dubai, Saudi Arabia, Sydney, Singapore, and numerous destinations across the Middle East, Asia, India, and globally. Moreover, Emirates features a variety of Irish products onboard for passengers’ enjoyment, including VOYA, Killowen Yogurt, and Keogh’s Crisps.
Sunday, April 28, 2024
Sunday, April 28, 2024
Sunday, April 28, 2024
