Tuesday, March 12, 2024
The Ras Al Khaimah Tourism Development Authority (RAKTDA), in partnership with the Oman Ministry of Heritage and Tourism and OMRAN Group, recently launched their inaugural cooperative campaign, “See Double.” This initiative seeks to attract tourists to the scenic emirate of Ras Al Khaimah and its neighbor, the Musandam Governorate in Oman, offering a combined experience filled with adventure, nature, and culture during one summer journey.
Designed to twin the allure of both destinations, the campaign invites visitors to immerse in exciting activities and scenic beauty, promising a vacation that doubles the memories. Adding to the appeal, the campaign features a ‘Kids Go Free’ promotion across a selection of hotels and attractions in both Ras Al Khaimah and Musandam.
Debuted at the ITB Berlin, a leading global travel trade show held from March 5-7, “See Double” was introduced following a Memorandum of Understanding (MoU) signed by the tourism authorities in November 2023. This agreement aims to enhance cross-border tourism and marketing efforts, ultimately increasing international visits to both locations.
The “See Double” campaign underscores the unique opportunity to explore two distinct regions within a 90-minute drive of each other. Highlighting an easy border transition and the stunning landscapes of the Hajar mountains, the initiative promises an enriching journey through the shared history and cultural heritage of the areas.
Participants in the “See Double” campaign will discover a plethora of attractions, including:
Running from June 15 to September 15, the “See Double” campaign also emphasizes the ‘Kids Go Free’ offer at most hospitality venues in Ras Al Khaimah and Musandam, ensuring families receive great value on accommodation and dining.
H.E Raki Phillips, Chief Executive Officer of Ras Al Khaimah Tourism Development Authority, remarked: “Our See Double campaign with the ministry in collaboration with OMRAN brings together the best of Ras Al Khaimah and the Musandam Governate in one sensational summer promotion. This joint marketing effort marks the beginning of numerous cross-destination promotions we plan with the Sultanate of Oman. It aims to highlight the diverse attractions and experiences available to international travellers in both destinations. Pioneering in the region, the campaign is testament to our strong synergy, aligning with the international trend towards frictionless, borderless travel, and enhancing accessibility and convenience for travellers.”
Mr. Haitham Al Ghassani, Director General for Tourism Promotion at Oman Ministry of Heritage and Tourism, commented:”We are excited to unveil our first collaboration with Ras Al Khaimah Tourism Development Authority, which unlocks the outstanding tourism offering that our destinations have to offer families and travellers from all over the world. From adventure and sport to unearthing historic treasures, there is something for everyone in Musandam and Ras Al Khaimah, and with the mountains and the sea remaining cooler during the summer, there’s no better place to be.”
Ras Al Khaimah and the Musandam Governorate are home to stunning natural wonders, significant historical sites, a wealth of cultural attractions, and thrilling outdoor adventure opportunities.
Saturday, April 27, 2024
