Father-daughter revolutionize luxury road travel at AIME 2024

Wednesday, February 21, 2024

Father-daughter duo Tess and Darren Lucas have much to be proud about. On day 3 of the Asia Pacific Incentives Meetings Event (AIME), we caught up with the pair, to discuss their one-of-a-kind new business venture that promises luxury road travel.

The duo are the founders of Luxcoach, Australia’s first luxury bus hire, complete with onboard cocktails and butler service. The aim of the venture is to revolutionise road travel. The interiors of the bus consist of a fully stocked bar, black all-leather lounge style seating, a 50-inch LCD TV, and a modern Bluetooth system. Catering is optional, with a powder room and toilet facilities situated towards the end of the vehicle.

The venture hopes to cater to corporate functions, weddings, winery tours, and the occasional hens and bucks; the package is exquisite and hopes to be flexible for most needs.

“The idea initially came to my dad – he was in his late forties and headed to a jazz festival, and his friend had hired a party bus for the occasion. He had a bag full of pre-mixed drinks from a bottle shop, and that’s when he realised that there should be better ways to have fun—ways that are more elegant and luxurious than the one he was experiencing. That’s when he approached me, and we began doing market research around it,” she said. “There was a gap in this market, and there was nothing out there that offered this experience, except for private jets.”.

For their business, AIME provided the perfect platform to connect with clients, buyers, and customers, who were looking for an experience like this.

“The corporate clientele is definitely our target market. The best thing about the Luxcoach is that we’re easily adjustable to all kinds of budgets; whether you are a large corporation, or you’re looking to hire services for a milestone birthday, we’re the kind of experience that would elevate the event. For us, it’s not just about the destination, it’s also about the experience you have while you’re getting there,” said Lucas.

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