FITUR 2024 unveils exciting agenda for public engagement

Saturday, January 27, 2024

FITUR 2024, the International Tourism Fair hosted by IFEMA MADRID, is now welcoming the public after three days focused on industry professionals. With an expected turnout of 100,000 attendees, the weekend promises a vibrant array of activities and insights into the global tourism landscape.

Enthusiasts and adventurers will explore offerings from 152 countries and 96 official participations across nine pavilions. From immersive experiences to engaging workshops, FITUR 2024 ensures something for every type of traveler.

FITUR SPORTS invites visitors to delve into the world of sports tourism, featuring presentations by experts and even a paddle tennis court for interactive sessions with renowned players.

Meanwhile, FITUR LGTB+ celebrates diversity through vibrant performances and showcases, including drag shows and musical extravaganzas.

In the FITUR CRUISES section, families can embark on a Cruise Scavenger Hunt, challenging their travel knowledge while navigating through the fairgrounds.

Gastronomy takes center stage with tantalizing show cookings and tastings of global delicacies, from Cuban rum to Sephardic sweets. Music and dance performances offer cultural immersion, featuring everything from traditional Thai dances to electronic violin shows.

FITUR 2024 also embraces technology with virtual historical recreations and augmented reality experiences, highlighting the fusion of tradition and innovation within the tourism industry.

Workshops covering topics like photography, flamenco, and sustainability underscore the commitment to environmental consciousness and skill development.

Throughout the fair, visitors can participate in contests and activities offered by exhibitors, with enticing prizes including a trip for two to Hong Kong.

FITUR 2024 promises an unforgettable weekend, showcasing the richness and diversity of global tourism while fostering connections and experiences that transcend borders.

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