Orange Teams Up with Broward, Monroe, Lee, Collier and More Florida Counties Now Focusing on Winter Tourism Economy Boom with Beach Escapes, Golf, Arts, Leisure Travel, Fishing and Adventure Trips with New Marketing Campaigns: Everything You Need To Know

Orange teams up with Broward, Monroe, Lee, Collier and more Florida counties as a powerful new winter tourism economy boom gathers pace, with fresh marketing campaigns promoting beach escapes, golf, arts, leisure travel, fishing and adventure trips.

Orange teams up with Broward, Monroe, Lee, Collier and more Florida counties as new marketing campaigns accelerate the winter tourism economy boom across the Sunshine State. These campaigns place beach escapes, golf, arts, leisure travel, fishing and adventure trips at the centre of efforts to attract more domestic and international visitors.

As a result, tourism authorities are expanding promotions, strengthening destination branding and encouraging longer holidays during the cooler months. Moreover, local businesses, hotels and attractions are working together to boost visitor spending. Consequently, Florida counties are competing more aggressively to secure year-round tourism growth while creating stronger and more resilient local economies.

Florida County	Primary Destination Brand	Summer Tourism Marketing Focus	Winter Tourism Marketing Focus	Key Target Markets
Orange County	Visit Orlando	Theme parks, family holidays, water parks	Holiday events, international visitors	UK, Canada, Brazil, Mexico, Europe
Miami-Dade	Greater Miami CVB	Beaches, culture, cruises	Luxury travel, Art Basel, winter sunshine	Latin America, Europe, Northeast US
Broward	Visit Lauderdale	Beach escapes, LGBTQ+ tourism	Snowbirds, cruises, meetings	Canada, Northeast US, Europe
Palm Beach	Discover The Palm Beaches	Family beaches, golf	Luxury resorts, wellness, equestrian events	New York, Midwest, Canada (Palm Beach County)
Monroe	Florida Keys & Key West	Diving, fishing, eco-tourism	Warm-weather escapes, boating	US, UK, Europe (Monroe County, FL)
Lee	Visit Fort Myers	Islands, beaches, wildlife	Snowbird vacations	Midwest, Canada
Collier	Paradise Coast	Naples luxury, Everglades	Golf, luxury resorts	Midwest, Northeast US
Sarasota	Visit Sarasota County	Beaches, arts, family travel	Cultural festivals, retirees	Midwest, Canada
Manatee	Bradenton Area CVB	Anna Maria Island, kayaking	Mild climate vacations	US domestic (Southern Living)
Pinellas	Visit St. Pete-Clearwater	Beaches, sports tourism	Beach escapes, cultural tourism	US, UK, Germany
Hillsborough	Visit Tampa Bay	Busch Gardens, events	Sports, conventions, Gasparilla	US, UK
Polk	Visit Central Florida	Nature, sports tourism	Snowbirds, lakes, outdoor recreation	Domestic US (CNP)
Martin	Discover Martin	Fishing, eco-tourism	Quiet luxury, boating	Southeast US
St. Johns	Florida’s Historic Coast	St. Augustine history	Holiday lights, heritage tourism	East Coast US
Escambia	Visit Pensacola	Beaches, aviation history	Mild winter beach holidays	Southeast US
Bay	Visit Panama City Beach	Family beaches	Winter events, sports	Midwest
Walton	South Walton	Scenic Highway 30A, beaches	Luxury coastal escapes	Texas, Tennessee, Atlanta
Gulf	Gulf County TDC	Fishing, uncrowded beaches	Nature tourism	Southeast US (Cloudinary)
Lake	Discover Lake County	Outdoor recreation, cycling	Festivals, birdwatching	Florida drive market (Discover Lake County)
Highlands	Visit Highlands County	Lakes, bass fishing	Nature and golf	Domestic visitors (Facebook)
Marion	Ocala/Marion	Horse country, springs	Equestrian tourism	Southeast US
Volusia	Daytona Beach	NASCAR, beaches	Bike Week, Speedweeks	US domestic
Brevard	Florida’s Space Coast	Rocket launches, beaches	Space tourism	International
Okaloosa	Destin-Fort Walton Beach	Emerald Coast beaches	Fishing, golf	Southern US
Santa Rosa	Visit Pensacola Bay Area	Beaches, outdoor recreation	Snowbird market	Southeast US
Nassau	Amelia Island	Luxury island holidays	Golf and resorts	East Coast US
Charlotte	Punta Gorda/Englewood	Boating, fishing	Retirement travel	Midwest
Citrus	Discover Crystal River	Manatee tours	Manatee season (Nov–Mar)	US domestic
Hernando	Adventure Coast	Springs, kayaking	Outdoor recreation	Regional US
Levy	Nature Coast	Eco-tourism	Nature-based winter travel	Florida residents

Florida counties are strengthening their tourism marketing efforts with targeted seasonal campaigns designed to attract visitors throughout the year. From world-famous theme parks and luxury beaches to eco-tourism, heritage attractions and outdoor adventures, counties across the state are investing in tailored strategies that encourage travel during both the busy summer months and the high-demand winter season.

Florida has long been one of the world’s most visited travel destinations, but the state’s tourism landscape is becoming increasingly localised as individual counties develop their own marketing identities. Rather than relying solely on the Florida brand, destination marketing organisations are promoting unique experiences that distinguish their counties from neighbouring regions while extending visitor stays and increasing tourism spending.

County tourism authorities are focusing on family holidays, international marketing, sports tourism, luxury travel, eco-tourism and cultural experiences to ensure demand remains strong throughout the year. This approach allows destinations to reduce seasonal fluctuations while supporting local businesses, accommodation providers, attractions and hospitality workers.

Orange County continues leading Florida’s family tourism market

Home to Orlando’s globally recognised attractions, Orange County continues investing heavily in campaigns that promote family holidays during the summer while positioning itself as a leading winter escape for international travellers. Marketing efforts highlight world-class theme parks, water parks, shopping districts, entertainment venues and year-round events that appeal to visitors of all ages.

The county also targets travellers from the United Kingdom, Canada, Brazil, Mexico and Europe through airline partnerships, digital advertising and travel trade promotions. Seasonal campaigns encourage longer stays by combining attractions with dining, sports events and nearby nature experiences.

Miami-Dade County expands luxury and cultural tourism

Miami-Dade County continues promoting itself as more than a beach destination by highlighting its diverse cultural attractions, luxury accommodation, cruise industry and international events. Summer campaigns focus on coastal experiences, culinary tourism and multicultural neighbourhoods, while winter promotions capitalise on warm weather, premium shopping and globally recognised festivals.

International visitors remain a priority, particularly those travelling from Latin America and Europe. Tourism campaigns also encourage extended city breaks by combining beaches with museums, nightlife, sporting events and cruise departures.

Broward and Palm Beach Counties strengthen premium coastal tourism

Broward County is expanding promotions centred on beach holidays, cruise tourism and inclusive travel experiences. Visit Lauderdale continues positioning the destination as a welcoming choice for families, couples and LGBTQ+ travellers while also attracting meetings, conventions and business tourism throughout the year.

Palm Beach County is strengthening its reputation for luxury holidays by promoting upscale resorts, championship golf courses, wellness retreats and equestrian events. Winter remains the county’s busiest tourism season, although summer campaigns increasingly target families seeking premium beach holidays and outdoor recreation.

Monroe County and the Florida Keys promote sustainable island experiences

Monroe County continues marketing the Florida Keys as a year-round destination built around diving, snorkelling, fishing and marine conservation. Tourism authorities increasingly emphasise sustainable travel, encouraging visitors to explore coral reefs, wildlife habitats and local communities while supporting responsible tourism practices.

Winter remains the strongest season for international travellers seeking warmer weather, although summer promotions encourage boating holidays, eco-tourism and adventure travel across the island chain.

Gulf Coast counties promote beaches, nature and outdoor recreation

Lee County, Collier County, Sarasota County, Manatee County, Pinellas County and Charlotte County are collectively strengthening Florida’s Gulf Coast tourism appeal through coordinated campaigns that showcase beaches, wildlife, luxury resorts and outdoor activities. Each destination highlights its own identity while benefiting from the region’s growing reputation for relaxed coastal holidays.

Lee County continues rebuilding visitor confidence with island-focused promotions, while Collier County markets Naples as a luxury destination combining beaches with golf and the Everglades. Sarasota County emphasises arts, culture and award-winning beaches, whereas Manatee County promotes Anna Maria Island, kayaking and family-friendly coastal experiences.

Pinellas County continues investing in the international promotion of St. Pete-Clearwater by highlighting award-winning beaches, cultural attractions and sporting events. Charlotte County focuses on boating, fishing and waterfront holidays that attract both seasonal residents and leisure travellers.

Central Florida counties diversify beyond traditional attractions

Polk County is positioning itself as Central Florida’s outdoor destination by promoting lakes, cycling, nature reserves and sports tourism. The county increasingly targets families looking to combine theme park holidays with quieter recreational experiences beyond Orlando.

Lake County, Marion County and Highlands County are also expanding destination marketing centred on freshwater lakes, horse tourism, golf, birdwatching and nature-based holidays. These counties aim to attract visitors seeking authentic experiences away from the state’s busiest tourism hotspots.

Historic and Space Coast destinations attract niche markets

St. Johns County continues promoting St. Augustine as one of America’s oldest cities by combining heritage tourism with seasonal festivals and coastal holidays. Winter campaigns featuring holiday light displays complement year-round historical attractions and cultural experiences.

Brevard County is capitalising on growing global interest in space tourism by promoting rocket launches alongside beaches, wildlife refuges and family attractions. Volusia County similarly balances Daytona Beach’s motorsport heritage with beach tourism, cycling events and annual festivals that generate repeat visitation.

Florida Panhandle counties expand year-round visitor campaigns

Escambia County, Bay County, Walton County, Okaloosa County, Santa Rosa County and Gulf County are increasingly positioning Florida’s Panhandle as an alternative to the state’s more crowded coastal destinations. Marketing campaigns highlight white-sand beaches, fishing, nature reserves, coastal trails and family-friendly holidays.

Walton County continues promoting Scenic Highway 30A and boutique coastal communities, while Destin-Fort Walton Beach remains focused on fishing, golf and Emerald Coast experiences. Gulf County markets uncrowded beaches and sustainable tourism, attracting visitors looking for quieter coastal escapes.

Nature-based tourism is becoming a statewide priority

Several counties, including Citrus, Hernando and Levy, are expanding tourism centred on springs, kayaking, wildlife encounters and eco-tourism. Citrus County continues drawing visitors during winter through its internationally recognised manatee experiences, while Hernando and Levy Counties focus on outdoor recreation and Florida’s Nature Coast.

These destinations reflect a broader statewide trend towards sustainable tourism, where travellers increasingly seek authentic natural experiences alongside traditional beach holidays. Local tourism boards are using digital campaigns, influencer partnerships and destination storytelling to promote these unique attractions throughout the year.

Florida counties are building stronger year-round tourism economies

Florida’s county-level marketing strategies demonstrate how tourism promotion has evolved beyond seasonal advertising into comprehensive destination branding. By tailoring campaigns to local strengths and targeting specific visitor markets, counties are creating more resilient tourism economies capable of attracting travellers during both peak and shoulder seasons.

The growing emphasis on luxury travel, eco-tourism, sports tourism, cultural experiences and family holidays ensures Florida remains competitive in an increasingly diverse global tourism market. As counties continue refining their individual identities, visitors can expect a wider range of experiences that extend far beyond the state’s famous beaches and theme parks.

The primary cause behind these new marketing campaigns is the growing competition for year-round tourism revenue and the need to reduce seasonal fluctuations. The answer lies in promoting each county’s distinctive attractions rather than relying solely on Florida’s statewide tourism image. Orange, Broward, Monroe, Lee, Collier and other counties are investing in targeted campaigns that showcase beaches, golf courses, cultural attractions, fishing experiences, outdoor adventures and leisure travel. This strategy encourages longer visitor stays, increases tourism spending, supports local employment, strengthens hospitality businesses and attracts both repeat and first-time travellers during the lucrative winter travel season.

Orange, Broward, Monroe, Lee, Martin, Collier and more Florida counties are reshaping the state’s tourism landscape by launching ambitious marketing campaigns that position winter as one of the best times to visit. Instead of competing solely on sunshine and beaches, these destinations are highlighting diverse experiences that include championship golf, cultural attractions, fishing adventures, outdoor recreation, luxury accommodation, family entertainment and nature-based tourism.

This county-led approach reflects a broader shift towards destination-specific branding, allowing each region to promote its own identity while contributing to Florida’s overall tourism success. Orange County continues leveraging its globally recognised attractions, Broward strengthens its coastal and cruise appeal, Monroe promotes the unique experiences of the Florida Keys, Lee showcases its island destinations, and Collier reinforces Naples as a premium leisure destination. Other counties are adopting similar strategies by investing in digital marketing, travel partnerships and seasonal promotions that encourage visitors to extend their holidays and explore beyond traditional tourist hotspots.

The renewed focus on winter tourism is expected to generate stronger economic benefits for hotels, restaurants, attractions, retailers, transport providers and local communities. It also supports employment, encourages repeat visitation and helps stabilise tourism demand throughout the year. As travellers increasingly seek warm-weather escapes, authentic local experiences and outdoor adventures, Florida’s counties are positioning themselves to capture a larger share of both domestic and international tourism markets.

Ultimately, these coordinated marketing campaigns demonstrate how local destination branding can drive sustainable tourism growth while ensuring Florida remains one of the world’s most competitive and attractive year-round holiday destinations for families, couples, adventure seekers and luxury travellers alike.

Frequently Asked Questions

Which Florida county attracts the most tourists?

Orange County, home to Orlando’s world-famous theme parks and entertainment attractions, attracts the largest number of visitors in Florida.

Why are Florida counties increasing tourism marketing?

Counties are investing in targeted marketing to attract year-round visitors, boost local economies, increase tourism spending and reduce seasonal fluctuations.

Which counties focus on luxury tourism?

Palm Beach County, Miami-Dade County, Collier County and Monroe County are among Florida’s leading luxury tourism destinations.

Which Florida counties promote eco-tourism?

Monroe, Citrus, Hernando, Levy, Lee and Collier Counties actively promote eco-tourism through wildlife experiences, nature parks, marine conservation and outdoor recreation.

Which counties are best for beach holidays?

Pinellas, Sarasota, Lee, Walton, Bay, Okaloosa, Palm Beach, Broward and Miami-Dade Counties are among Florida’s leading beach tourism destinations.

What are the main international tourism markets for Florida counties?

The United Kingdom, Canada, Brazil, Mexico, Germany and several European countries remain among the most important international visitor markets targeted by Florida’s county tourism organisations.