G’day Group Acquires Habitat Noosa Everglades EcoCamp Driving Queensland Tourism, Unique Eco-Experiences, and One Hundred Fifty Jobs

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G’day Group, Australia’s largest regional accommodation provider, has expanded its portfolio through the acquisition of Habitat Noosa Everglades EcoCamp, a renowned nature-based tourism destination in the Noosa region. Situated within Great Sandy National Park, the property lies at the gateway to the Noosa Everglades, one of only two Everglades found on Earth. Covering 26 hectares, the EcoCamp is now a prominent asset for G’day Group, offering a combination of accommodation, hospitality, and guided nature experiences in one of the country’s most celebrated coastal destinations. The acquisition strengthens the group’s presence in premium regional tourism and complements its portfolio of 97 Discovery Parks and Resorts nationwide.

Economic Impact and Job Creation in Noosa

Industry reports, including data from the Caravan Industry Association of Australia and the BDO 2026 Global Economic Contribution Report, highlight that Habitat Noosa Everglades EcoCamp is projected to generate nearly $40 million annually in economic benefits for the Noosa region. The property is also expected to sustain more than 150 full-time jobs locally. The acquisition is seen as a significant contributor to the regional economy, attracting both domestic and international visitors while fostering employment opportunities and supporting local businesses. The investment underscores G’day Group’s commitment to promoting sustainable and high-value regional tourism across Australia.

Strategic Growth and Portfolio Expansion

G’day Group Founder and Chief Executive Officer Grant Wilckens emphasised that the acquisition enhances the group’s national footprint and strengthens its position in premium regional tourism. The company’s total investment in Queensland has reached $110 million over the past three years, reflecting a strategic focus on high-demand destinations with strong growth potential. Habitat Noosa hosts over 65,000 visitors annually, combining domestic and international appeal. Its integration into the Discovery Resorts portfolio represents a deliberate effort to invest in regionally distinctive assets with destination-led tourism experiences.

Integration with Existing Resorts and Regional Presence

This acquisition solidifies G’day Group’s presence in Queensland, complementing its existing resort, Discovery Resorts – Undara, and builds upon the 2025 acquisitions of Discovery Parks – Lake Tinaroo, Discovery Parks – Bargara, and Discovery Parks – Blackwater. Habitat Noosa offers more than 300 accommodation options, including glamping tents, powered and unpowered sites, and backpacker cabins. The resort also includes a 200-seat bar and bistro overlooking Lake Cootharaba and an on-site microbrewery, catering to diverse visitor preferences. Its combination of lodging, dining, and eco-tourism experiences provides a competitive advantage in attracting visitors seeking immersive and memorable regional travel.

Unique Eco-Tourism Experiences at Habitat Noosa

A key feature of Habitat Noosa is its Everglades Eco Safaris, the sole boat tour operator in the Noosa Everglades. These guided eco-cruises focus on wildlife observation and immersive nature experiences, providing visitors with educational and environmentally responsible tourism opportunities. The property also offers a complimentary shuttle to and from Noosa Heads, ensuring convenient access for tourists. These curated experiences enhance the destination’s appeal and align with G’day Group’s strategy of investing in assets that offer a combination of accommodation, entertainment, and eco-tourism activities.

Recognition and Destination Appeal

Noosa’s global recognition has grown, having recently been named one of the world’s top 10 Most Welcoming Towns in 2026. It stands as the only Australian destination on the list, reflecting the town’s focus on visitor experience and hospitality. This recognition coincides with the introduction of a 10-year Destination Management Plan endorsed by Noosa Shire Council in preparation for the 2032 Brisbane Olympics. The acquisition of Habitat Noosa positions G’day Group to leverage the increased tourist traffic anticipated from international events, ensuring the property continues to meet high visitor expectations and supports sustainable tourism development in the region.

Lease Agreement and Future Development Potential

The acquisition includes a new 60-year lease granted by the Queensland Government, along with approximately five hectares of vacant land. This provides potential for future development, accommodating additional facilities or expanded eco-tourism offerings to meet growing visitor demand. The strategic location within Great Sandy National Park and proximity to the Noosa Everglades ensures continued interest from travellers seeking authentic nature experiences. The availability of vacant land further supports G’day Group’s long-term growth strategy, reinforcing its commitment to regional tourism infrastructure and experience-based travel.

Seamless Booking Continuity

Existing bookings at Habitat Noosa remain unaffected by the acquisition, with upcoming reservations accessible through the Discovery Parks website from Wednesday, 13 May. This ensures a seamless transition for visitors and maintains operational continuity, reflecting the company’s commitment to providing reliable and uninterrupted tourism services. By integrating the property into its Discovery Resorts network, G’day Group continues to offer a consistent standard of accommodation and service quality for both domestic and international guests.

G’day Group’s Commitment to Regional Tourism

The acquisition exemplifies G’day Group’s ongoing focus on regional tourism investment. By selecting properties with distinctive local appeal and strong market demand, the company strengthens its portfolio while enhancing tourism in regional areas. Habitat Noosa serves as a model for sustainable, destination-led tourism, combining natural beauty, eco-conscious experiences, and high-quality accommodation. This approach supports local communities, boosts regional economies, and aligns with broader industry trends prioritising experiential travel and environmental sustainability.

Conclusion

Through the acquisition of Habitat Noosa Everglades EcoCamp, G’day Group consolidates its leadership in Australia’s regional accommodation sector. The property enhances the company’s Queensland presence, offering a unique combination of eco-tourism experiences, diverse accommodation options, and hospitality services. With strong visitor demand, potential for future development, and a long-term lease agreement, Habitat Noosa is positioned to continue contributing significantly to the regional economy while providing memorable experiences for travellers. This strategic move reflects G’day Group’s commitment to fostering sustainable regional tourism and strengthening its nationwide Discovery Resorts network.