Wednesday, March 6, 2024
The ITB Berlin 2024, a premier event for the travel and hospitality industry, hosted a critical panel discussion titled “Green Transformation in the Hotel Industry.” This session spotlighted the sector’s journey towards sustainability, featuring insights from a scientific pilot project and subsequent dialogue with industry representatives on conserving resources.
Scientific Insights and Pilot Projects
At the forefront of the discussion, Prof. Sandra Rochnowski from the Hochschule für Wirtschaft und Recht Berlin (HWR Berlin) shared findings from a pioneering study conducted in partnership with Hotel Relais & Châteaux Gut Steinbach in Bavaria. Nestled within 35 hectares of forest, this establishment not only offers a serene escape but also actively contributes to carbon sequestration. Prof. Rochnowski’s work explores the potential of forests in offsetting carbon emissions, shedding light on a vital aspect of environmental conservation within the hotel industry.
Industry Practices and Sustainable Initiatives
Following the scientific presentation, a panel featuring key players from the hotel sector discussed practical sustainability initiatives. Richard Seusing from B&B Hotels highlighted innovative approaches to engaging guests in sustainability, from reducing packaging at breakfast to promoting water conservation through “shower challenges.” The discussion underscored the importance of making sustainability relatable to guests without being preachy.
Advancements in Sustainable Mobility
The panel also touched upon the role of electric transportation in reducing the industry’s carbon footprint. Hakan Ardic from Wirelane and representatives from B&B Hotels addressed the challenges and opportunities in expanding electric vehicle (EV) charging infrastructure. The conversation revealed the complexities of installing such infrastructure, including the negotiations between landlords and lessees, but also emphasized the necessity of a unified approach between operators and landlords to overcome these obstacles.
Supplier Engagement and Product Decisions
The session further delved into how seemingly small product choices can have significant environmental impacts. Discussions with André Roeske of Ada Cosmetics and Darvin Nowak from Greif Mietwäsche highlighted the critical role suppliers play in a hotel’s sustainability journey, from offering eco-friendly toiletries to ensuring that linen services meet rigorous environmental standards.
Employee Engagement and Education
Lastly, the importance of engaging hotel staff in sustainability efforts was discussed. Andreas Westerburg from BWH Hotels Central Europe spoke on the need to educate and inspire hotel employees about sustainability. He emphasized that for green initiatives to be successful, it is crucial to cultivate a culture of environmental awareness and curiosity among staff.
Conclusion
The “Green Transformation in the Hotel Industry” panel at ITB Berlin 2024 provided invaluable insights into the multifaceted approach required to reduce the hospitality sector’s environmental impact. From scientific research and practical guest engagement strategies to the integration of sustainable mobility solutions and the pivotal role of suppliers, the discussion illuminated the path toward achieving net-zero goals. The session underscored the collective effort needed from all stakeholders—hotels, employees, suppliers, and guests—to foster a more sustainable future for the industry.
Inputs: ITB Berlin
Sunday, April 28, 2024
Sunday, April 28, 2024
Sunday, April 28, 2024
Sunday, April 28, 2024
