China Enters a New Surf Tourism Era as American Wave Machines and CTG Accelerate PerfectSwell Expansion

Written By: Boby Dey

Boby Dey

A Passionate travel writer at Travel And Tour World with a strong interest in global tourism, destination storytelling, and the ever-evolving travel industry. Dedicated to creating well-researched, engaging, and informative content that highlights emerging travel trends, tourism developments, airline and hospitality news, cultural experiences, and must-visit destinations from around the world.

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September 9, 2026 12:10 PM

China enters a new surf tourism era as AWM and CTG expand their PerfectSwell surf parks, which create the next generation of destinations.

China’s surf tourism industry is set to enter a new era as American Wave Machines (AWM) and China Tourism Group (CTG) join forces to expand advanced PerfectSwell surf parks across the country. The partnership has created a new joint venture, Eastern Swell Dynamics, which will be the official licensed platform for PerfectSwell surf park projects in China.

The collaboration brings together AWM’s patented surf technology and CTG’s extensive tourism development capabilities, creating a powerful foundation for the growth of surf-based destinations. The new venture aims to support the development of premium surf experiences by combining recreation, hospitality, entertainment and tourism into innovative destination concepts.

As travellers increasingly search for unique and experience-driven activities, surf parks are becoming important attractions within the global tourism industry. Through Eastern Swell Dynamics, AWM and CTG plan to expand access to high-performance surfing experiences while creating new opportunities for China’s growing leisure and tourism market.

Eastern Swell Dynamics Drives the Next Phase of PerfectSwell Expansion in China

The establishment of Eastern Swell Dynamics represents a major step in the expansion of PerfectSwell® surf technology across China. The joint venture has been created as a dedicated platform to support future surf park projects, strengthen regional development efforts and provide long-term assistance for new destinations.

The partnership will focus on expanding PerfectSwell® projects through strategic development, local market support and premium surf destination planning. By combining AWM’s technical expertise with CTG’s tourism knowledge, the venture aims to create world-class surf environments designed for visitors of different skill levels.

The move reflects a broader shift in the tourism industry towards immersive experiences. Modern travellers are increasingly interested in destinations that offer adventure, recreation and lifestyle activities alongside traditional attractions. Surf parks fit this growing demand by offering a unique combination of sports, entertainment and hospitality.

China Tourism Group Adds Strong Tourism Expertise and Development Network

China Tourism Group is one of China’s most established tourism enterprises, with a history of more than 100 years and a broad business network covering multiple tourism-related sectors.

The organisation operates across travel services, hotels, scenic destinations, cultural tourism, duty-free retail, transportation, property development and integrated tourism projects. Its extensive market presence provides a strong foundation for expanding innovative tourism concepts throughout China.

The partnership builds on CTG’s experience in developing surf-focused destinations, including Riyue Bay Surf Resort, where PerfectSwell® technology has demonstrated the potential of artificial surf environments as major tourism attractions.

The development highlights how surf parks can become more than recreational facilities. They can serve as destination anchors that attract visitors, support hospitality growth and create new entertainment opportunities for surrounding areas.

PerfectSwell Technology Brings High-Performance Surf Experiences to New Destinations

American Wave Machines is the creator and developer of PerfectSwell® Surf Technology, a patented surf platform designed to deliver realistic, consistent and high-quality waves for a wide range of tourism and leisure projects.

The technology has played an important role in developing the modern surf park industry by allowing surfing experiences to be created in controlled environments without depending on natural ocean conditions.

PerfectSwell® systems are designed for resorts, hotels, private clubs, commercial surf parks and mixed-use developments. The platform enables developers to create surfing environments suitable for beginners, experienced surfers and professional athletes.

The technology supports a variety of wave designs, including Split Peaks, A-Frames, Peeling Waves, Air Sections, Barrels and Infinite Ocean concepts. These advanced features allow surf parks to provide diverse experiences that encourage repeat visits and attract wider audiences.

Surf Parks Emerging as Powerful Tourism and Hospitality Assets

The expansion of PerfectSwell® surf parks comes as destinations worldwide look for new ways to attract travellers and increase visitor engagement. Tourism markets are increasingly moving towards experiences that combine adventure, wellness, entertainment and social interaction.

Surf parks are becoming valuable tourism assets because they can operate throughout the year and provide consistent experiences regardless of natural conditions. This makes them attractive investments for resorts, hotels and large-scale destination developments.

These projects can also create wider economic benefits by increasing demand for accommodation, restaurants, retail outlets and local services. By attracting both domestic and international visitors, surf parks have the potential to become important contributors to destination growth.

In China, the development of more surf parks could support the expansion of sports tourism and provide new recreational opportunities for travellers seeking active and memorable experiences.

American Wave Machines Strengthens Global Surf Park Innovation

American Wave Machines has established itself as a leading developer of surf technology through its sequence-based pneumatic wave systems. The company’s technology platform is supported by more than 50 patents worldwide, extensive research and years of operational experience.

The company’s innovations focus on creating realistic surfing conditions while providing developers with greater control over wave quality, design and performance.

PerfectSwell® technology has helped redefine how surf destinations are planned and developed by offering reliable wave production and flexible designs for different locations and customer needs.

Through Eastern Swell Dynamics, AWM will bring its technical knowledge and surf park expertise to support the expansion of new projects across China.

New Surf Tourism Opportunities Take Shape Across China

The launch of Eastern Swell Dynamics highlights the growing importance of innovative tourism development in China. By combining advanced surf technology with large-scale tourism expertise, the partnership aims to create new destinations that match changing traveller expectations.

As interest in adventure tourism, sports experiences and lifestyle-focused travel continues to grow, surf parks are expected to play a bigger role in the future of destination development.

The collaboration between American Wave Machines and China Tourism Group represents a significant step towards building a stronger surf tourism ecosystem in China. With PerfectSwell® technology at the centre of this expansion, the partnership aims to introduce a new generation of tourism experiences that connect surfing, hospitality and entertainment.

China is entering a new surf tourism era as American Wave Machines and China Tourism Group expand PerfectSwell® surf parks across the country, combining advanced wave technology and tourism expertise to create next-generation destinations and drive new experiential travel opportunities.

Through the development of new surf destinations, Eastern Swell Dynamics is positioned to help shape the future of China’s tourism landscape while creating fresh opportunities for visitors and the wider leisure industry.