Hilton Accelerates Ireland Growth as New Hotels and Global Brands Transform the Country’s Tourism Landscape

Written By: Iram Firdosh

Iram Firdosh

I’m Iram Firdosh, a Content Writer at Travel and Tour World. Dedicated and detail-focused, I love turning travel ideas and creativity into engaging stories. Committed to growth and quality. In my free time I enjoy reading, photography, and exploring new places.

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August 4, 2026 11:10 PM

Hilton add up its presence in Ireland, with new hotel openings, brands and signings in recent months, as the international group looks to benefit from the country’s popularity as a business and leisure destination. The company is set to boost its offerings in the capital, Dublin, Cork and Northern Ireland, with several new developments due to open their doors to guests soon and contribute to the local economy.

Among the latest additions to the Hilton portfolio in Ireland is the upcoming DoubleTree by Hilton Ashbourne, a 156-room hotel in Dublin, which is due to open its doors to guests in early 2027. The Hilton owned and operated hotel brand will see a major refurbishment of its conference facilities, restaurants, and leisure facilities, as part of a significant redevelopment of the building.

As highlighted by Ireland’s tourism officials, the island nation is experiencing an increase in both leisure visits and business meetings, which has seen hotel groups invest in more rooms to meet demand, and provide greater choice for discerning visitors.

DoubleTree by Hilton Ashbourne to add new accommodation choice near Dublin

The upcoming DoubleTree by Hilton Ashbourne will mark the introduction of the DoubleTree brand in Ireland through the conversion of an existing hotel property. Located approximately 25 minutes from Dublin Airport, the hotel will target both leisure travellers exploring the capital region and corporate visitors seeking accommodation outside central Dublin.

The refurbishment project will modernise the property with upgraded rooms, improved communal areas, refreshed restaurants and enhanced bar facilities. The development is expected to support local employment while increasing the range of internationally recognised accommodation options available near Dublin.

Ashbourne’s location provides access to several major visitor attractions, including heritage sites, countryside experiences and Dublin’s cultural landmarks. Travellers staying in the area can combine city exploration with a quieter regional base.

For visitors planning a Dublin trip, the surrounding region offers opportunities to experience Ireland beyond the capital, including historic villages, coastal routes and outdoor activities.

Home2 Suites Dublin introduces extended-stay accommodation in Ireland

Hilton Group has seen an increase in interest in its Irish market as it has opened Home2 Suites by Hilton Dublin City Centre, its first UK brand in Europe.

The 290-room complex offers extended-stay hospitality accommodation with an apartment-hotel concept for those wishing to stay both for a short while and for an extended period.

This new brand fits perfectly into the city’s transportation network as it is located within walking distance of O’Connell Street, the retail and entertainment district. The new hotel is strategically located to appeal to leisure and business travellers who want more space and comfort than a traditional hotel room can offer.

Moreover, as more people are choosing to work remotely and take longer business trips, combined with the rise in leisure travel, the extended-stay product has become a popular choice among customers.

Hilton expands lifestyle hotel strategy across Cork and Northern Ireland

In addition to the current projects, Hilton’s development plans also include Cork City Centre Tapestry Collection by Hilton, which is set to open its doors in 2027.

The new 103-room hotel will be the first Hilton branded establishment in Cork and will contribute to diversifying the Company’s lifestyle offerings in Ireland, offering both hotel accommodation and extended stay options, including a restaurant, bar, and fitness center.

Situated in Cork’s prestigious South Terrace, the hotel will provide guests with unrivaled access to Cork, one of Ireland’s most vibrant cultural and commercial centers, which offers a diverse range of attractions, from gastronomy, history, and coastal landscapes to an emerging epicenter for international travelers drawn to its hospitality and accessibility.

The proposed development in Cork is part of a broader trend in the Irish hotel industry, as regional centers outside Dublin experience rising demand from both hoteliers and tourists.

Northern Ireland receives multiple Hilton brand developments

Hilton is set to bolster its footprint in Northern Ireland through various projects covering different aspects of its portfolio.

The company recently celebrated the first anniversary of the opening of The Marcus Portrush, Tapestry Collection by Hilton , being the first UK-based Tapestry Collection branded hotel.

This new lifestyle hospitality brand has been gaining ground in the Northern Irish hospitality market, offering upscale options for the popular region, especially the Causeway Coast.

Moreover, Hilton announced the development of DoubleTree by Hilton Belfast City Ten Square and DoubleTree by Hilton Derry-Londonderry, marking Hilton’s increased presence across the Northern Irish market.

In addition, it has announced the impending launch of Tempo by Hilton Belfast City Centre, which will be the first-ever Tempo by Hilton-branded hotel outside the continental US. This 144-room lifestyle hotel brand will bring the wellness hospitality concept to international guests.

What travellers can expect from Hilton’s Ireland expansion

Visitors travelling to Ireland in the coming years will benefit from a wider selection of accommodation choices across major destinations.

The new properties are expected to provide:

• More internationally recognised hotel options near Dublin Airport and Dublin city
• Additional extended-stay accommodation for longer visits
• New lifestyle hotels focused on local experiences
• Increased availability in regional destinations such as Cork and Northern Ireland
• Enhanced facilities for business events, family holidays and leisure travel

Travellers visiting Dublin can combine city attractions with nearby countryside experiences in destinations such as Ashbourne. Those heading to Cork can explore Ireland’s southern coast, while visitors to Northern Ireland can access cultural landmarks and scenic landscapes from new Hilton properties.

Hilton’s Ireland growth reflects rising tourism investment

Hilton’s expansion is a sign of confidence in the Irish hospitality market. With plans for new openings across the country, the company is set to boost its presence in the country, diversifying its offerings and supporting the local economy and jobs.

From city stays to extended-stay hotels and lifestyle-focused venues, the variety in the offerings speaks to the changing demands of modern travelers. Guests are seeking flexibility, local flavor and international standards in equal measure.

As Ireland’s reputation as a tourist destination grows, so too does the need for additional accommodation in the country, which Hilton’s latest projects are set to help supply and further support the local economy.