Sunday, December 17, 2023
In a year marked by consistent growth, Tru by Hilton, Hilton’s innovative hotel brand, is thrilled to announce the upcoming debut of Tru by Hilton Bariloche in the stunning region of Patagonia, Argentina. Set to open its doors in 2027, this exciting addition represents a significant milestone for the rapidly expanding Tru by Hilton brand, as it becomes the first of its kind in the market and the 10th country to feature Tru by Hilton properties in its supply and pipeline locations. Nestled in the picturesque village of San Carlos de Bariloche, near the Civic Center and Nahuel Huapi Lake, and within easy reach of shops, dining establishments, and attractions, this 130-room hotel will be developed and managed by Argenway.
Tru by Hilton was meticulously crafted, incorporating feedback from consumers and property owners, to cater to a diverse range of travelers who share an enthusiasm for life’s experiences. These travelers appreciate a minimalist yet meaningful design and thoughtful amenities. The brand aims to satisfy the needs of both business and leisure travelers seeking a simplified, lively, and value-driven experience. Additionally, all Tru by Hilton hotels proudly welcome pets, making travel easier and more inclusive for the whole family.
Pablo Maturana, Vice President of Development for the Caribbean and Latin America at Hilton, commented on the brand’s cross-generational appeal and its capacity to provide a consistent, enjoyable, and affordable experience to global travelers, making it particularly attractive to owners and developers in highly sought-after destinations. He expressed pride in the continued partnership with Argenway and the brand’s expansion in the region and in Argentina.
Tru by Hilton Bariloche will be seamlessly integrated into a mixed-use development featuring ground-floor retail shops. Guests can look forward to the brand’s signature amenities, including a prototype lobby design with spaces for work, games, dining, and relaxation. The hotel will also offer its popular “Top It” breakfast bar, allowing guests to customize their breakfast with a variety of healthy, sweet, and savory options, along with a 24/7 “Eat. & Sip.” market stocked with gourmet snacks and beverages. Fitness enthusiasts will appreciate the hotel’s well-equipped fitness center, offering the latest exercise trends such as barre, resistance bands, free weights, cardio equipment, and flexibility gear.
Andrew Harp, the Brand Leader for Tru by Hilton, highlighted the brand’s exceptional growth and its role in reimagining the midscale hotel segment by consistently delivering essential services in a fun environment. He expressed pride in the brand’s expansion into Argentina, underscoring its global appeal.
In October 2023, Tru by Hilton celebrated a significant milestone with the opening of its 250th hotel worldwide, while nearly 275 properties are in the pipeline. The brand’s footprint extended into the Caribbean and Latin America with the opening of Tru by Hilton Criciuma in Brazil and Tru by Hilton Monterrey Fundidora in Mexico. Approximately 20 more Tru by Hilton hotels are currently in various stages of development. Over the next two years, Tru by Hilton is set to make its debut in several exciting destinations, including Chile, Colombia, Costa Rica, the Dominican Republic, and Puerto Rico, among others.
Tru by Hilton Bariloche will also participate in Hilton Honors, the acclaimed guest-loyalty program for Hilton’s world-class brands. In the Caribbean and Latin America, Hilton boasts a portfolio of nearly 210 hotels and resorts and continues to actively seek further growth opportunities, with a robust pipeline of over 110 hotels across the region. Hilton’s presence in Argentina is on the rise, with eight hotels currently open and more than 10 projects in various stages of design and construction.
Tags: argentina, caribbean, hilton, latin america
Saturday, April 27, 2024
