Monday, January 1, 2024
In a remarkable event reflecting the city’s commitment to innovation and cultural celebration, Ho Chi Minh City organised the Awarding Ceremony for the Tourism Check-in Point and Destination Mascot Design Contest 2023 on December 29th, 2023.
The initiative, directed by the People’s Committee of Ho Chi Minh City, aimed to infuse the city’s tourism offerings with unique design ideas portraying local culture, history, and people.
Unprecedented Participation and Enthusiastic Response
Under the theme ‘My Beloved City,’ the contest, a collaboration between the Ho Chi Minh City Department of Tourism and VnExpress newspaper, saw an impressive response, with 300 entries pouring in within a month. Architects, artists, and students from Ho Chi Minh City and various provinces contributed their creative endeavors, showcasing a diverse array of ideas.
Practical Applicability and Creativity Blend
Mr. Le Truong Hien Hoa, Deputy Director of the Ho Chi Minh City Department of Tourism, emphasized that the contest aimed for practical and flexible designs applicable to promotional tourism activities. Despite being in its inaugural year and with a brief launch period, the contest garnered significant interest, reflecting the participants’ enthusiasm, creativity, and love for the city.
Interactive Creative Camp and City Exploration
The finalists participated in a Creative Camp from December 15 to December 17, engaging in activities such as a City Tour – Discovering My Beloved City and Meeting the Judges. This allowed authors to explore tourist destinations, receive feedback from judges, and refine their designs. The evaluation process included both judges’ scores (60%) and readers’ votes (40%).
Professor Nguyen Xuan Tien’s Insights
National Teacher, Professor, and Doctor Nguyen Xuan Tien, representing the Contest Judging Panel, commended the creativity and unique artistic intentions displayed in the submissions. He expressed confidence that the award-winning ideas, evaluated and implemented in 2024, would deepen visitors’ impressions of the city, contributing to both domestic and international promotion.
Prize Distribution Reflecting Excellence
The award ceremony distributed prizes totaling 630,000,000 VND, recognizing outstanding works in two categories: Tourism Check-in Model Design and Tourism Mascot Design. The winning entries not only received cash prizes but also gifts from the Organizing Committee, reinforcing the city’s commitment to fostering creativity and showcasing its rich culture.
Future Implementation and Cultural Promotion
In the upcoming phase, the award-winning designs will be considered for actual construction, aiming to be utilized in promotional, advertising, and tourism promotion activities. The implementation of these designs is expected to contribute significantly to the economic, socio-cultural development, and internal and external relations of Ho Chi Minh City.
Exhibition: “Ho Chi Minh City Check!”
Parallel to the Awards Ceremony, an exhibition titled “Ho Chi Minh City Check!” showcased the most outstanding and impressive competition entries, providing an opportunity for the public to engage with the creative endeavors that embody the spirit and essence of Ho Chi Minh City.
Tuesday, April 30, 2024
