Holiday Inn Express in Queenstown Reimagined: A Sophisticated Transformation into the Upscale voco Brand

Written By: Poulomi Sinha

Poulomi Sinha

I am a passionate travel writer and digital content creator dedicated to bringing the past vividly to life for modern explorers. I specialize in cultural tourism and historical storytelling, creating engaging, well-researched content that blends education with compelling narratives. My deep fascination with history and heritage preservation has led me to actively participate in heritage workshops, where I have gained hands-on experience in architectural conservation and community-led cultural initiatives. As a writer for a prominent online travel magazine, I transform destinations into immersive stories, uncovering the hidden histories behind ancient landmarks and heritage sites while inspiring readers to explore their rich cultural significance.

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February 10, 2026 8:07 AM

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The landscape of New Zealand’s premier alpine resort is currently being reshaped as a major hospitality shift is initiated. It has been announced that the well-known Holiday Inn Express & Suites Queenstown will be transitioned into a premium voco hotel. This strategic move is being undertaken by IHG Hotels & Resorts in collaboration with the property’s owner and developer, Pro-invest Group. The decision is driven by a clear objective: to cater to the intensifying appetite of high-end leisure and corporate travellers who are increasingly seeking upscale experiences in the heart of the Southern Alps.

Located centrally with a commanding presence near the iconic lakefront, the 227-room property is poised for a significant evolution. While the original hotel was celebrated for its efficiency and modern design, the requirements of the modern luxury traveller have necessitated a more sophisticated approach. Through this rebranding, the asset is being repositioned within IHG’s premium portfolio, ensuring that its service levels and amenities align with the expectations of an international audience.

Comprehensive Refurbishment and Enhanced Amenities

To facilitate this transition, an extensive overhaul of the existing infrastructure is being planned. The hotel is scheduled to be closed temporarily while several key upgrades are implemented before a grand relaunch in late 2026. Among the most anticipated additions is the introduction of a new signature dining destination. A restaurant and bar, branded as Mozzarella & Co., will be established to provide a refined culinary experience that transitions seamlessly from morning to evening.

Furthermore, the social and functional capabilities of the hotel are being significantly expanded. A new Private Dining Room is being integrated into the layout to facilitate exclusive gatherings, while existing meeting spaces are being modernized to support the growing business events sector in the region. To capitalize on Queenstown’s stunning climate and scenery, a dedicated outdoor dining area will also be developed. These enhancements are intended to broaden the property’s appeal across both the corporate and leisure segments, ensuring it remains a competitive leader in the local market.

Strategic Alignment with Global Tourism Trends

The conversion is not merely a cosmetic change but a calculated response to broader economic and tourism trends. According to data provided by the Ministry of Business, Innovation and Employment (MBIE), international visitor spending in New Zealand saw an impressive 23% increase in the 2024 period, reaching NZ$12.2 billion. This surge in high-value tourism is particularly evident in Queenstown, where demand for quality, centrally located accommodation has remained resilient despite global economic fluctuations.

By aligning the property with the voco brand, IHG and Pro-invest Group are leveraging a platform known for its “unstuffy” luxury and charm. The voco brand is recognized globally for its commitment to sustainability and its distinctive guest experience. In Queenstown, where environmental stewardship is a core value, the brand’s “tread light” philosophy is expected to resonate strongly with eco-conscious travellers. This alignment is further supported by the Tourism New Zealand 2024–2028 Strategy, which emphasizes the growth of high-value tourism and the development of world-class visitor experiences.

The Evolving Economic Landscape of Queenstown

The repositioning of this asset is also reflective of the Queenstown Lakes District Council’s long-term vision for the region. As outlined in the 2025–2026 Annual Plan, significant investments are being made in local infrastructure and community spaces to manage the pressures of a growing population and a thriving visitor economy. The district has traditionally experienced high levels of development, and this hotel conversion is viewed as a “disciplined” approach to asset management—maximizing the value of existing buildings rather than relying solely on new construction.

The hotel will continue to be operated by EVT Connect Hospitality, ensuring that local expertise remains at the forefront of the guest experience. Upon its completion, voco Queenstown will be fully integrated into the IHG One Rewards loyalty programme, providing members with a new premium option in one of the world’s most sought-after destinations. This integration is expected to drive sustained long-term performance by tapping into IHG’s global distribution systems and international sales network.

A Future-Focused Destination

As the 2026 reopening date approaches, the Holiday Inn Express’ transformation into voco Queenstown demonstrates the vibrancy of New Zealand’s hospitality sector. It represents a shift towards quality over quantity, in line with the national goal of doubling the value of tourism exports over the next decade. The relaunch promises a combination of comfort, style, and genuine Southern hospitality, all set against the backdrop of Lake Wakatipu. Whether visiting for a corporate retreat or a luxury escape, guests at the new voco Queenstown will discover a property designed for the future of travel.

[Image Source: IHG Official Website]