Hotelbeds has recently introduced HBX Group, its new group brand

Wednesday, October 18, 2023

Hotelbeds has recently introduced HBX Group, its new group brand, to administer the B2B TravelTech company to the next phase of its growth and progress.

Two years from its alteration to being a front-runner in the TravelTech world, today, the company is setting itself as an international travel ecosystem player, launching new products to meet consumer needs as they look for a effortless end-to-end travel exposure.

CEO Nicolas Huss, said that as they carry on their alteration as a leading TravelTech company in the world, HBX Group streamlines their structure into four different brands under their new umbrella. They have totally built their tech stack in the past year once again to help this change and serve their partners and
clients better by developing their dependability and number of self-service tools to uphold their position in the market.

HBX Group will go to market with an assemblage of first-rate B2B solutions, each with a clear proposal and target market that meets the rising needs and varied client base all over 190 global markets. These are:

 Hotelbeds, who provide for the exact needs of the tour operators, hoteliers, airlines and online travel agents.
 Bedsonline, completely catering the segment of retail travel bringing together all the travel products they require to serve their travellers’ needs.
 Roiback, the HotelTech partner for independent hotels and chains looking for development through direct channel solutions.

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