Published on : Monday, March 30, 2020
New Mexico hotels are allowed to remain open but can’t exceed 50% occupancy, under state restrictions due to spreading of coronavirus or COVID 19. This order passed to prevent the spread of the virus. All non-essential businesses not related to industries ordered closed. That has led to layoffs of workers at hotels, spas, casinos, breweries, and restaurants.
The U.S Department of Labor said last week more than 17,000 people in the state applied for unemployment insurance — an 18-fold increase from the previous week. Schroer said hotels are allowed to exceed the 50% occupancy limit when they offer rooms to certain health care workers.
Former Republican Gov. Susana Martinez, who left office in 2019, has credited her administration’s “New Mexico True” campaign for “record-breaking” tourism during her eight years in office.
New Mexico has spent more than $60 million since 2012 promoting tourist attractions on billboards and in commercials in Texas, Arizona, New York, and Illinois. The campaign refers visitors to tagged New Mexico photos on social media featuring the #NewMexicoTrue hashtag. It highlights famous sites like White Sands National Monument and Taos Pueblo, the Breakfast Burrito Byway, restaurants serving New Mexican breakfast burritos and how to explore the path of outlaw Billy the Kid.