Thursday, November 30, 2023
The Hong Kong Tourism Board (HKTB) announced that Hong Kong has won IBTM. It will organise IBTM Asia Pacific 2025 in Spring 2025 in Hong Kong.
The event may attract more than 1,500 travel trade and MICE professionals from the Mainland, Southeast Asia, India, Japan, South Korea and other markets in the region and long-haul markets.
The event provides an ideal platform for Hong Kong, Mainland and overseas travel agents, hotels, MICE venues, attractions, airlines and other industry players to explore business opportunities.
It also helps consolidate Hong Kong’s position as the World’s Meeting Place.
IBTM’s decision to host its inaugural flagship trade show for the Asia Pacific region in Hong Kong is a strong testament to Hong Kong’s international standing. Dr Pang Yiu-kai, HKTB Chairman said this.
Also, its unique role as a super-connector of the Greater Bay Area (GBA) by the global MICE industry.
The event will bring more than 1,500 high-yield visitors from the global travel trade and MICE industry to Hong Kong. It will also generate positive word-of-mouth with their personal experience.
This in turn, will help bring more MICE events to Hong Kong creating multiplier effect contributing to the city’s economy.
Vasyl Zhygalo, IBTM Portfolio Director agreed that Hong Kong is an international MICE hub.
Hong Kong comes with various competitive edges, such as its diverse choice of venues, convenient transport facilities and the provision of comprehensive professional support.
Geographically, it stands in good stead as a gateway between the world and the Mainland, especially cities in the GBA.
This makes the city the ideal host of IBTM Asia Pacific.
Showcasing Hong Kong’s advantages
In order to bring this APAC flagship event to Hong Kong, the HKTB teamed up with a number of organizations.
These include the Travel Industry Council of Hong Kong, Hong Kong Hotels Association, Hong Kong Association of Amusement Parks and Attractions and AsiaWorld-Expo.
It is to pitch to the organiser with Hong Kong’s latest tourism updates and growth momentum. Also, showcasing the city’s unique edges with the strong support of the Mainland.
It is closely connected to the world, as well as the city’s potential in developing multi-destination tourism in GBA.
Hong Kong’s new infrastructural developments are also gearing up to take business events to new heights.
There is excellent accessibility through state-of-the-art cross-boundary transport infrastructure. It is including the Hong Kong-Zhuhai-Macao Bridge and the (Hong Kong Section) that connects to 73 Mainland stations.
Hong Kong International Airport (HKIA) is transforming from a city airport into an Airport City, including the development of SKYCITY and the Three-runway System (3RS).
HKIA is capable in handling an annual passenger volume of 120 million when the 3RS operates in full.
The developments will further strengthen Hong Kong as an international aviation hub and create a new landmark for Hong Kong.
HKTB will continue to bid for major MICE events for Hong Kong, adding impetus to the city’s MICE sector and taking the industry to a new height!
It is possible with strong fundamentals, new growth opportunities alongwith with novel tourism offerings and experiences.
Tags: asia pacific, hong kong, ibtm world
Wednesday, May 1, 2024
Wednesday, May 1, 2024
