Wednesday, March 13, 2024
IFEMA Madrid, in collaboration with Madrid Turismo, has launched its ambitious global campaign, “Only in Madrid,” targeting Malaysia as its latest audience. The primary goal of this campaign is to showcase Madrid and its surrounding region to a worldwide audience, positioning it as an indispensable destination for travelers.
As part of its efforts, the campaign has enlisted notable influencers and personalities, including Ayana Moon, Raffi & Nagita, and Yang Dong-Geun, as the latest ambassadors for the Madrid brand. This strategic move, constituting the second wave of ambassador appointments, falls under the broader Key Opinion Leaders (KOLs) and Influencer Marketing Campaign aimed at boosting Madrid’s presence in Asia.
The brainchild of the Regional Government of Madrid, Madrid City Council, and IFEMA Madrid, MADRID TURISMO by IFEMA MADRID seeks to elevate Madrid’s status as a tourist hotspot in international markets. The “Only in Madrid” campaign shines a spotlight on the city’s unique blend of art, culture, gastronomy, and lifestyle, solidifying its reputation as a must-visit European city.
From iconic landmarks like the Royal Palace and Plaza Mayor to vibrant neighborhoods such as Malasaña and Salamanca, Madrid offers a diverse tapestry of experiences. Moreover, the Greater Madrid area boasts scenic countryside, historic towns, and UNESCO heritage sites, providing a refreshing escape from urban life.
Madrid’s hospitality sector is also experiencing significant growth, with the addition of over 2,700 luxury hotel rooms by 2023, reflecting a 50% increase from a decade ago. The city’s burgeoning hotel scene, coupled with recent openings like the Four Seasons Hotel and the rebranding of the Ritz as Mandarin Oriental Ritz, underscores Madrid’s appeal to luxury travelers.
Furthermore, Madrid’s reputation as a fashion capital is unrivaled, boasting a mix of luxury labels and local designers. The city’s atelier routes, characterized by “slow fashion” and artisanal craftsmanship, offer a unique shopping experience that celebrates Spanish heritage and creativity.
In terms of gastronomy, Madrid’s culinary scene continues to impress, with renowned restaurants like Restaurant Botin and a growing number of Michelin-starred establishments. The city’s rich culinary heritage, combined with its vibrant markets and dining culture, further cements its status as a global gastronomic destination.
To bolster Madrid’s position as a premier tourist destination in long-haul markets, MADRID TURISMO by IFEMA MADRID has implemented a comprehensive marketing strategy across 16 countries, including Thailand, Singapore, Indonesia, Malaysia, China, Korea, and Japan. This multifaceted approach encompasses digital marketing campaigns, influencer collaborations, and promotional events aimed at showcasing Madrid’s unique offerings to Asian travelers.
Moreover, the partnership between MADRID TURISMO and Iberia Airlines, particularly the new route between Madrid and Doha, signifies a significant step in enhancing air connectivity between Asia and Spain. This strategic alliance is expected to generate substantial economic benefits for the Madrid region, further solidifying Madrid’s position as a global tourism hub.
In summary, MADRID TURISMO by IFEMA MADRID’s “Only in Madrid” campaign, coupled with strategic partnerships and ambassador appointments, underscores Madrid’s allure as a top-tier travel destination, appealing to discerning travelers seeking culture, luxury, and unforgettable experiences.
Wednesday, May 1, 2024
Wednesday, May 1, 2024
