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IHG One Rewards: Elevate your journey with exclusive experiences

Monday, December 18, 2023

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IHG Hotels & Resorts

IHG Hotels & Resorts‘ global loyalty program, IHG One Rewards, is dedicated to enhancing member privileges, introducing a range of dynamic experiences beyond the standard perks. In addition to personalized check-ins, room upgrades, and access to executive lounges, members can now enjoy exclusive offerings like VIP boxes at IHG One Rewards events, immersive audiovisual experiences, and unexpected journeys to unique destinations. IHG One Rewards aims to redefine traditional loyalty programs by providing a vibrant and flexible member lifestyle.

Revolutionizing Points Utilization for Limitless Excitement
Recognizing the modern traveler’s quest for personalized experiences, IHG One Rewards is determined to reshape traditional points redemption models. By introducing innovative ways to use points, IHG goes beyond traditional hotel accommodations, offering a diverse array of thrilling activities and destination experiences to ensure boundless excitement.

Luxurious Comfort and Unconventional Entertainment
In addition to incorporating incredible performances and sports spectacles into the membership experience, IHG One Rewards now offers the lavish perk of private boxes. Beyond venues like Cadillac Arena in Beijing and Shenzhen Bay Sports Center, IHG One Rewards proudly presents an upscale VIP box collaboration with Oriental Sports Center in Shanghai, featuring a night sky theme. Through starry projections and decorations, guests can immerse themselves in a breathtaking 360-degree audiovisual experience. Members can even personalize their own constellations, symbolizing each individual as a bright star illuminating the night sky. Using points, members can effortlessly access sought-after performances and events, along with exclusive privileges like special beverages, snacks, and a dedicated entrance, significantly enhancing the value of their points.

Yunnan Exploration for Unexpected Delights
To meet the rising demand for unique travel experiences, IHG One Rewards leverages its extensive network across the country to curate ‘Unexpected Delightful Journeys’ with local flair. Through points bidding, members can easily secure impromptu vacations, with the inaugural delightful journey taking members to Yunnan. In addition to staying at IHG’s star-rated hotels, members can experience the charm of Yunnan’s coffee heartland, from picking coffee beans to hand-grinding a rich cup, all while immersing themselves in the unique culture of Xishuangbanna. This Yunnan coffee expedition offers a comprehensive member experience from exploration to in-depth learning.

Ms. Florence Hu, Chief Marketing Officer, IHG Greater China, expressed, “With 48 years in China and 39 years’ deep involvement in the mainland market, IHG strategically launched 12 exceptional brands in the Greater China market. IHG One Rewards places guest needs at the forefront, continuously enhancing guest satisfaction and meeting diverse expectations during travel.”

Abundant Member Benefits for Endless Enjoyment
As one of the world’s largest hotel loyalty programs, IHG One Rewards has garnered praise from frequent travelers and won numerous global awards. The program consistently innovates to provide unique rewarding experiences and thoughtful member benefits. This year, IHG One Rewards introduces the ‘IHG Brand Exploration Stamp Book,’ allowing members to collect ‘brand stamps’ through stays at different IHG brand hotels, unlocking opportunities to win prizes such as flights, room vouchers, points, and high-quality lifestyle items. Through collaboration with Luckin’ Coffee, various benefits are integrated into member rewards, enhancing their breakfast experience during journeys.

Aligned with the corporate values of providing True Hospitality for Good, IHG launched the ‘Journey to Tomorrow’ ten-year plan, focusing on employees, communities, and the planet. The program encourages members to contribute to ecological restoration and biodiversity protection by reducing the use of disposable items through the Ant Forest in the ‘Responsible Travel’ project.

Looking ahead, IHG One Rewards will continue evolving to meet consumer demands, expanding service boundaries, unlocking new possibilities in more destinations, and offering exclusive privileges for valued patrons.

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