IMEX Frankfurt 2024: Elevate your presence in the events industry

Thursday, January 25, 2024

IMEX Frankfurt 2024: Uniting industry leaders for impactful networking and innovation in events, May 14-16 at Messe Frankfurt.

In 2024, IMEX Frankfurt stands out as a vital convergence point for the events industry, drawing together an eclectic array of professionals including planners, buyers, sellers, and key influencers. This unique forum, IMEX Frankfurt, facilitates direct interactions with a vast selection of international suppliers, simplifying the discovery of new destinations, venues, partnerships, technologies, and creative inspirations.

Elevate Your Presence at IMEX Frankfurt

At the heart of IMEX Frankfurt’s engaging four-day educational program and its numerous on-site activities is the central theme of “Impact.” This year, IMEX Frankfurt introduces a fresh educational track named “Impact,” showcasing an impressive ensemble of global speakers. These speakers will delve deeply into the theme, sharing their powerful stories and their significant contributions to both the global landscape and the events industry.

IMEX Frankfurt’s educational offerings are thoughtfully curated, with a special focus on event marketing and artificial intelligence to satisfy the growing thirst for knowledge in these areas. The “Event Marketing” segment at IMEX Frankfurt covers the entire marketing spectrum, including insights from a TikTok expert. The “Technology and Innovation” segment at IMEX Frankfurt concentrates on the latest AI advancements, while the “Trends and Research” segment presents top insights from global giants like AMEX and industry groups such as SITE, all at IMEX Frankfurt.

Dedicated buyer sessions, a key feature of IMEX Frankfurt, are scheduled for Monday, May 13. These IMEX Frankfurt sessions are tailor-made for attendees from the association, corporate, and agency sectors, especially senior leaders. These IMEX Frankfurt sessions promote collaboration, inviting professionals from similar industries to engage in dialogue about current challenges and to develop solutions together.

As staffing levels start to recover, IMEX Frankfurt highlights the importance of building stronger relationships for more effective collaboration, a trend underscored in Cvent’s recent Meeting and Event Trends report. A novel initiative at IMEX Frankfurt addresses the challenge of integrating industry newcomers with ongoing business operations. The Young Stars program, making its debut at IMEX Frankfurt, offers a concentrated two-day schedule of meetings, networking, and learning opportunities, specifically tailored for early-career event professionals. Tanja Knecht, MICE Impact Founder and IMEX Frankfurt Brand Ambassador, organizes and oversees this program.

Among the agencies sending their new recruits is Interplan. Christine Hense, Member of the Executive Board, Director People & Operations at Interplan, explains: “Participation in the program gives our young employees valuable contacts, active communication and the integration of innovative ideas, which is a perfect complement to our training and further education measures. We look forward to the experiences and additional motivation that our young stars will bring back from IMEX Frankfurt.” 

Participating in the Young Stars program at IMEX Frankfurt is Interplan. Christine Hense, from Interplan’s Executive Board and Director of People & Operations, remarks on the program’s value at IMEX Frankfurt, noting it provides their young employees with essential networking opportunities, active engagement, and the integration of fresh ideas, all of which enhance their existing training and development efforts. They look forward to the renewed energy and perspectives their young professionals will bring back from IMEX Frankfurt.

Registration for IMEX Frankfurt is currently open, with a simplified process for attendees’ convenience. The event, taking place at Messe Frankfurt from May 14 to 16, 2024, ranks highly among global trade shows, achieving a Net Promoter Score of 92% for overall visitor satisfaction, as reported by Explori, solidifying IMEX Frankfurt’s reputation as a leading industry event.

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