Tuesday, February 13, 2024
Indonesia is strategically leveraging film tourism as a dynamic catalyst to bolster its tourism economy, transforming iconic movie locations into must-visit destinations for movie enthusiasts and travelers alike. With the film industry contributing a staggering $10.5 billion in foreign revenue, film tourism has emerged as a cornerstone of Indonesia’s tourism strategy, underscoring its significance as a vital pillar in the country’s travel industry.
In an exclusive interview with Travel And Tour World at ASEAN Tourism Forum 2024, Ni Made Ayu Marthini, Deputy Minister for Marketing, Ministry of Tourism and Creative Economy, Tourism and Creative Economy Agency, Republic of Indonesia shares her insight on film tourism boosting travel economy of the country
Impact of Film Tourism on Indonesia’s Travel Industry
Film tourism, the phenomenon of people visiting locations featured in movies and television shows, has proven to be a powerful tool in enhancing Indonesia’s appeal as a global tourist destination. The allure of exploring real-world settings of beloved films not only enriches the travel experience but also promotes cultural exchange and understanding. Indonesia, with its diverse landscapes and rich cultural heritage, offers an array of picturesque settings that have been showcased in various international and local productions, captivating audiences worldwide.
Boosting the Economy through Scenic Showcases
The economic impact of film tourism in Indonesia is profound. By attracting tourists to film sites, the country sees a significant influx of foreign investment, which is instrumental in supporting local businesses, creating jobs, and fostering the development of infrastructure. This influx of tourists contributes to the growth of ancillary services such as hospitality, transportation, and entertainment, further stimulating the economy.
Cultural Preservation and Promotion
Film tourism also plays a crucial role in the preservation and promotion of Indonesia’s cultural heritage. Movies that feature traditional dances, ceremonies, or historical narratives help in broadcasting Indonesia’s rich cultural tapestry to a global audience. This not only fosters a sense of pride among Indonesians but also ignites curiosity among international visitors, encouraging them to explore Indonesia’s cultural depth firsthand.
Sustainable Tourism Development
Recognizing the potential of film tourism, Indonesia is keen on promoting sustainable tourism practices to ensure that the natural and cultural sites featured in films are preserved for future generations. This involves implementing visitor management strategies, promoting eco-friendly tourism activities, and engaging local communities in tourism development initiatives.
A Vision for the Future
As Indonesia continues to capitalize on the allure of film tourism, it sets a precedent for how cinematic art can be harnessed to fuel economic growth, cultural preservation, and sustainable development within the tourism sector. With strategic planning and investment in marketing these cinematic landscapes, Indonesia is poised to further solidify its position as a premier destination for film tourists and travelers from around the globe, promising an enriching and immersive travel experience that goes beyond the screen.
Sunday, April 28, 2024
Sunday, April 28, 2024
Sunday, April 28, 2024
