Wednesday, February 14, 2024
Ni Made Ayu Marthini, the Deputy Minister for Marketing at the Ministry of Tourism and Creative Economy, Tourism and Creative Economy Agency, Republic of Indonesia, shared insightful perspectives on the future of Indonesia’s tourism industry, its strategic focus on film tourism, rural tourism initiatives, the new tax policy in Bali, and the management of Mount Merapi’s volcanic activity, while discussing at ASEAN Tourism Forum 2024 on Bali tourism tax and other related issues on tourism and outline of future tourism programme.
Optimistic Outlook for 2024-2025 Tourism Season
Ni Made Ayu Marthini, the Deputy Minister for Marketing at the Ministry of Tourism and Creative Economy, Tourism and Creative Economy Agency, Republic of Indonesia expressed an optimistic outlook for the 2024-2025 tourism season, with Indonesia setting an ambitious target to welcome over 14 million tourists. This goal is underpinned by a remarkable 80% growth in tourism, highlighting the country’s successful strategies in attracting international visitors and maximizing foreign tourist influx.
The Role of Film Tourism in Boosting the Travel Industry
Film tourism has emerged as a significant contributor to Indonesia’s tourism sector, generating an impressive $10.5 billion in foreign revenue. This initiative not only showcases Indonesia’s diverse and picturesque landscapes but also promotes its cultural heritage, making it a key pillar of the tourism industry. By leveraging popular film and television locations, Indonesia enhances its global visibility and appeal, attracting movie enthusiasts and travelers eager to explore these iconic destinations firsthand.
Embracing Rural Tourism for Sustainable Development
Ni Made Ayu Marthini, the Deputy Minister for Marketing at the Ministry of Tourism and Creative Economy, Tourism and Creative Economy Agency, Republic of Indonesia also highlighted Indonesia’s commitment to rural tourism, emphasizing efforts to protect the environment and preserve the cultural integrity of its villages. This approach supports community and economic growth by promoting sustainable tourism practices that benefit rural areas. By focusing on eco-friendly and culturally respectful tourism, Indonesia aims to ensure that the benefits of tourism are widely distributed, enhancing the livelihoods of local communities while safeguarding their way of life.
Bali’s New Tax Policy: A Measure for Environmental Preservation
Addressing the new taxation policy in Bali, Ni Made Ayu Marthini, the Deputy Minister for Marketing at the Ministry of Tourism and Creative Economy, Tourism and Creative Economy Agency, Republic of Indonesia clarified that the initiative aims to preserve nature through the implementation of an effective waste management system rather than merely controlling overtourism. This policy reflects Indonesia’s broader commitment to sustainable tourism practices and environmental conservation, ensuring that Bali’s natural beauty and ecological balance are maintained for future generations.
Managing Volcanic Activity and Tourism at Mount Merapi
Regarding Mount Merapi, Ni Made Ayu Marthini, the Deputy Minister for Marketing at the Ministry of Tourism and Creative Economy, Tourism and Creative Economy Agency, Republic of Indonesia reassured that the management of the volcano and its tourism aspects are well-handled, with no casualties reported. The proximity of tourist attractions like Borobudur to Mount Merapi underscores the importance of vigilant monitoring and management practices to ensure the safety of both visitors and local communities.
In conclusion, Indonesia’s multifaceted approach to enhancing its tourism industry, from film tourism and rural development initiatives to sustainable environmental policies and safety measures, positions the country as a leading destination for travelers seeking diverse and enriching experiences. The nation’s strategic focus on growth, sustainability, and cultural preservation sets a promising trajectory for the tourism sector in the years ahead.
Saturday, April 27, 2024
Saturday, April 27, 2024
