Friday, March 15, 2024
Radisson Hotel Group has introduced its innovative Radisson Meetings Unbound proposition and the AI-driven Radisson Meetings Dream Machine, marking a significant step in transforming the landscape of meetings and events. Radisson Meetings Unbound empowers planners to unleash their creativity and leverage AI technology to transcend traditional boundaries, fostering new ideas, sharing inspiration, and bringing imaginative event spaces to life.
At the core of Radisson Hotel Group’s Radisson Meetings Unbound proposition lies the commitment to delivering unforgettable events, celebrating the role of creativity in shaping memorable experiences. By unlocking new meeting possibilities, Radisson Meetings Unbound transforms venues into dynamic hubs where innovation thrives and event inspiration flourishes.
To commemorate this milestone, Radisson Hotel Group merges visionary digital innovation with extensive events expertise through the Radisson Meetings Dream Machine. This AI-powered tool enables professionals to break free from conventional constraints, facilitating the creation of visually stunning representations of dream event spaces. Additionally, the platform serves as a repository of event inspiration, featuring thought leadership content on personalizing experiences with AI and showcasing successful innovative event formats.
To materialize the Radisson Meetings Dream Machine concept, the Group hosts experiential workshops and “infinity rooms” across Europe and Africa. These immersive environments challenge event planners to reimagine their approach to meetings and events. Through sensory experiences like lighting and sound, participants navigate visualization exercises, gradually transitioning from darkness to reveal infinite patterns, fostering co-creation and collaborative innovation.
The inaugural “infinity room” debuted at Park Inn by Radisson Amsterdam City West, with the Radisson Meetings Dream Machine set to tour Düsseldorf, Copenhagen, Manchester, and Johannesburg. Future activations will occur at select Radisson Hotel Group properties in collaboration with local partners, showcasing the Group’s commitment to redefining event experiences.
“In a crowded conference landscape, impressing event organizers and delegates is difficult. Delegates expect to be fully immersed and engaged in return for taking the time and effort to attend an event. Inspiration and creativity are needed now more than ever before. At Radisson Meetings, we remain committed to helping our partners unlock the doors to new meeting possibilities. Radisson Meetings Unbound and Radisson Meetings Dream Machine embody our company ethos to ensure that Every Moment Matters by leveraging the latest in digital innovation. Using pioneering AI technology, our event venues will be transformed into playgrounds where ideas soar, connections deepen, and creativity blossoms. Every day, everywhere, every time, we work hard to think outside the box, and bring event visions to life, and are proud to unveil this exciting new offering and creative platform,” says Daniela Dumitrescu, Global Marketing Strategy Director, Radisson Hotel Group.
Radisson Meetings Unbound represents the newest breakthrough from Radisson Hotel Group’s renowned Radisson Meetings team, offering unparalleled solutions in today’s dynamic meetings and events landscape. Renowned for its innovation, Radisson Hotel Group became the first hotel group in 2019 to ensure carbon neutrality for all meetings and events held across its global properties, offsetting more than 87 thousand tons of carbon emissions to date for its clientele.
Aligned with the Group’s commitment to digital advancement, Radisson Meetings Unbound underscores its position as a trailblazer in digital innovation. Spearheading immersive content and digital replicas, the Group has redefined how meeting planners interact with meeting spaces. Offering immersive virtual tours with detailed floor plans and dollhouse views, alongside exact digital replicas of hotel venues, Radisson Hotel Group enables planners to explore, book, or request proposals for specific spaces seamlessly. Moreover, this technology benefits in-house event teams, allowing them to showcase various meeting room setups in real-time via smartphones or VR goggles.
Saturday, April 27, 2024
Saturday, April 27, 2024
