ITB Berlin 2024 unites world with its new offerings

Thursday, February 15, 2024

ITB Berlin 2024 is set to captivate the global travel industry with its expansive international showcase, promising an even larger and more diverse exhibition than in previous years. Scheduled from March 5th to 7th, this premier travel trade show continues to build on its legacy since 1966, drawing participants from across the globe to the Berlin Exhibition Grounds.

This year, the event has witnessed a remarkable demand from exhibitors, notably from Greece, with over 170 participants occupying more than 1,000 square meters in Hall 1.1. This hall also welcomes exhibitors from Cyprus and Albania, demonstrating ITB Berlin‘s broad appeal. Hall 1.2 features a robust representation from Italy, Malta, Croatia, Kosovo, and Bosnia, while Spain’s vibrant tourism industry shines in Hall 2.1. Noteworthy is the expansion of exhibit spaces by many participants, including the Balearics and Costa del Sol, with Ibiza debuting its own stand.

Turkey impresses with a significantly larger presence in Hall 3.2 alongside Bulgaria, reflecting the event’s dynamic growth. The Arab states, with Oman as the Host Country, have also expanded their displays, doubling Oman’s exhibition area to 800 square meters and showcasing in the Adventure Travel segment.

Asia and Oceania’s representation spans three halls, with India, New Zealand, Australia, and the ‘Meet the Pacific’ stand among the highlights. The event also marks China’s return with its own stand in the Asia Hall, alongside other Asian nations, showcasing the region’s diverse travel opportunities.

Africa occupies Halls 20 and 21, featuring island nations like Mauritius, Seychelles, and Réunion, alongside South Africa, Namibia, and Zambia. São Tomé and Principe make their debut, highlighting ITB Berlin‘s role in bringing emerging destinations to the forefront.

North America, Central and South America, and the Caribbean also boast strong representations, with newcomers such as Dominica and the Cayman Islands, and returns like Guadeloupe and Venezuela, underscoring the global reach of ITB Berlin 2024.

The concurrent ITB Berlin Convention will address the industry’s challenges and future directions under the theme “Pioneer the Transition in Travel & Tourism. Together.”, featuring leading speakers across 4 stages and 17 themed tracks. ITB Berlin 2024 promises to be a pivotal platform for networking, innovation, and growth in the travel and tourism sector.

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