ITB Berlin 2025 will be from 4-6 March with Albania on focus

Thursday, March 7, 2024

ITB Berlin 2024 marked a triumphant gathering of the travel industry, signaling an upbeat outlook for the year ahead despite global challenges. The event underscored the unwavering passion for travel, showcasing innovations and addressing pressing issues like AI integration, labor shortages, and climate justice.

The world’s leading travel trade show, ITB Berlin 2024, shone brightly as a beacon of future-shaping trends, drawing nearly 100,000 attendees despite strikes, and displaying the resilience and adaptability of the sector. Over 5,500 exhibitors from 170 countries filled the Berlin Exhibition Grounds, highlighting the event’s global appeal and its pivotal role in driving business, innovation, and networking within the travel industry.

Dr. Mario Tobias, CEO of Messe Berlin, reflected on the event’s success, noting the stable demand for travel despite economic pressures. The ITB Berlin Convention paralleled this success, with 400 speakers across 200 sessions, emphasizing the industry’s commitment to innovation, particularly in AI and sustainable practices.

The optimism was further echoed in the Global Travel Buyer Index, revealing a confident business outlook. The event also served as a crucial platform for media and political engagement, with significant attendance from journalists, bloggers, and international delegates, including ministers and ambassadors.

AI’s potential dominated discussions, with the ITB Berlin Convention introducing a dedicated AI Track. Leaders like Glenn Fogel of Booking Holdings highlighted AI’s superior assistance in travel planning, with Charuta Fadnis of Phocuswright pointing to AI’s role in sales improvement and the potential synergy with blockchain for security.

Sustainability themes resonated, with calls for the tourism industry to aim for net zero emissions by 2030. Oman, as the host country, showcased its commitment to sustainable tourism development, receiving acclaim for its efforts to balance growth with environmental and cultural preservation.

Looking ahead, ITB Berlin 2025 promises to bring new perspectives as Albania steps up as the host country, signaling the event’s continuous evolution and its role in shaping the future of travel. The successful conclusion of ITB Berlin 2024, therefore, not only celebrates the resilience and dynamism of the travel industry but also sets a hopeful tone for the business year, bolstered by early bookings and a growing anticipation for summer 2024.

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• ITB Berlin 2024 supports new advent of travel technology

• Albania getting ready to showcase its tourism products next year

• Rail and air strikes in Germany create chaos for delegates returning from ITB

• Around 2.5 million German tourists to visit United States by 2028

• Oman highlights its safety, culture and sustainability at ITB Berlin 2024