Sunday, March 3, 2024
ITB Berlin 2024 the world’s leading B2B trade event, inaugurated on the 4th is set to open its doors, showcasing 1,000 exhibitors from 168 countries. Hosted by Oman, this significant gathering in the middle of the travel and tourism industry is anticipated to draw approximately 1,000 international exhibitors and over 160,000 professional visitors from around the globe. Attendees will include global hospitality industry leaders, think tanks, tourism decision-makers, airline and MICE planners, global destination management companies, airline industry, travel technology leaders, international travel influencers, and the leading providers of the world’s best travel technology services. This encompasses a broad spectrum of participants from B2B companies, the cruise industry, and travel technology providers. Amidst growing optimism, the event is poised to celebrate the global tourism industry’s return to pre-pandemic levels of activity. With anticipated growth in 2024, ITB Berlin this year is expected to herald a significant boom, surpassing pre-pandemic levels and marking a new era of expansion and prosperity in the tourism sector.
Scheduled for March 5-7, 2024, at the Berlin Exhibition Grounds, the ITB Berlin Convention 2024 is poised to host 24,000 participants across four stages, with 17 specialized tracks on subjects including travel tech, marketing strategies, eco-friendliness, and beyond. Its guiding principle, “Pioneer the Transition in Travel & Tourism. Together,” underscores a collective effort towards innovation. The event will also offer selected live-streamed sessions, with access provided through the trade show admission.
This pivotal gathering in the travel and tourism realm assembles experts worldwide to delve into prevailing trends, breakthroughs, and obstacles within the industry. Emphasizing eco-sustainability, digital transformation, and the travel industry’s future, the convention serves as a nexus for exchanging insights, fostering connections, and collaborative ventures among thought leaders. It presents an array of discussions, workshops, and panels that span the spectrum of the tourism sector, presenting an enriching experience for professional development.
Set to convene at Messe Berlin, Messedamm 22, in Berlin, Germany, from March 5-7, 2024, the ITB Berlin Convention 2024 stands as a cornerstone event for the global travel and tourism community, drawing approximately 1,000 exhibitors and over 160,000 industry attendees worldwide. The agenda includes a diverse lineup of talks, interactive sessions, and networking events, addressing themes such as adventure and responsible tourism, corporate and cultural travel, LGBTQ+ and luxury tourism, medical and technological advancements in travel, youth engagements, and budget-friendly accommodations.
Accommodations close to Messe Berlin for visitors include:
These establishments provide varied services and pricing options for those attending Messe Berlin events.
For ITB Berlin 2024 participants, Berlin Brandenburg Airport (BER) is the principal airport for the city. From there, Messe Berlin is accessible via public transportation such as the S-Bahn, regional trains, or buses, and taxis. Berlin’s extensive public transport system also facilitates easy movement within the city for visitors. Those arriving by train can find swift connections from BER Airport to the ITB Berlin Exhibition Grounds. It is advisable to purchase an ABC travel ticket for navigating Berlin and consider using micromobility options for short distances near key venues like ITB Berlin.
ITB Berlin 2023 Overview:
From March 7th to March 9th, ITB Berlin 2023 captivated the international travel industry, drawing in more than 10,000 exhibitors and 160,000 attendees. The showcase provided a vast array of over 180 travel destinations, segmented into specific areas such as Adventure & responsible tourism, corporate travel, career opportunities, LGBT+ travel niches, high-end travel, health tourism, and youth excursions, among others. An integral feature was the ITB Buyers Circle, uniting 1,000 of the most influential buyers with substantial buying authority.
Key Moments from ITB Berlin 2023:
These highlights from ITB Berlin 2023 illuminate the wide-ranging discussions and initiatives that characterized the event, shedding light on emerging directions and innovations within the global tourism and travel sector.
ITB Berlin 2024 Opening Highlights:
ITB Berlin 2024 is set to commence tomorrow at 10 a.m., welcoming attendees to its new location at the CityCube Berlin, Room A5. Tailored specifically for journalists and bloggers, this event marks the beginning of the premier travel trade show on the Berlin exhibition grounds. For individuals unable to join in person, the event will be accessible via a livestream on ITBxplore and the official ITB Berlin website (itb.com), ensuring widespread participation.
Katie Gallus will host the press conference, offering a sneak peek into the forthcoming attractions of ITB Berlin 2024, with insights from Dr. Mario Tobias, CEO of Messe Berlin. H.E. Azzan bin Qassim Al Busaidi, Undersecretary of Tourism for the Ministry of Heritage and Tourism of Oman, will share perspectives from the Host Country Oman. Charuta Fadnis, Phocuswright’s Senior Vice President of Research and Product Strategy, will discuss the ongoing developments in the global travel sector, the transformative role of AI, and the industry’s adaptive strategies amidst economic fluctuations, with a continued emphasis on sustainability and addressing traveler needs. “Challenging times – but the Germans’ passion for travel prevails,” presented by Norbert Fiebig, president of the German Travel Association (DRV), will examine current travel patterns and forecast the economic landscape for Germany’s travel industry in 2024. Additionally, attendees will be treated to a cultural showcase by four members of the Royal Oman Symphony Orchestra, providing a musical foretaste of this year’s host country, accompanied by Omani coffee and dates, promising a delightful culinary experience.
ITB Berlin 2024 on March 5th will usher in an array of engaging activities and informative sessions for participants. The day is set to unfold with:
The commencement of ITB Berlin 2024 is poised to offer a stimulating array of presentations, discussions, and networking chances, enriching participants with invaluable industry insights and opportunities.
ITB Berlin 2024 on March 6th will continue to captivate attendees with an array of sessions and activities. Highlights include:
ITB Berlin 2024 on March 6th, the momentum continues with a schedule packed with insightful activities and opportunities:
ITB BERLIN FOCAL AREAS:
ADVENTURE TRAVEL & SUSTAINABLE TOURISM
The allure of adventure and sports travel is on the rise, marking its territory as a dynamically expanding sector within the travel industry. ITB Berlin serves as a spotlight for unveiling new trends and exploring the dimensions of eco-friendly and ethically conscious tourism. The emphasis here is on journeys that offer immersive nature experiences and deep cultural interactions with the destination, all while contributing positively to environmental conservation and local community welfare. Consequently, the “Adventure Travel, Sustainable Tourism” segment has evolved into a global platform advocating for responsible travel practices.
CORPORATE TRAVEL
In an era where swift adaptability to fluctuating economic and technological landscapes is crucial, travel and event coordinators seek effective solutions. The ITB Business Travel Forum addresses this need by providing up-to-date insights on methodologies, strategies, and actionable advice. Participants are equipped with knowledge that translates into tangible improvements in their professional routines. Explore the comprehensive agenda of the ITB Berlin Convention and discover valuable products and services at the ITB Business Travel Forum, designed to enhance your business travel management.
PROFESSIONAL DEVELOPMENT HUB
At the heart of ITB Berlin is the Career Center, dedicated to fostering career opportunities within the travel industry. It’s a meeting ground for businesses to present themselves as potential employers and for educational institutions from around the globe to exhibit their academic offerings. This includes universities, applied sciences schools, vocational academies, research institutes, and other educational entities, complemented by a series of presentations focused on career development.
Education & Networking
This segment offers a wealth of information on educational and vocational training opportunities, facilitating valuable networking prospects. For exhibitors, it’s an opportunity to connect with future talent, enhance visibility amongst tourism professionals, and distinguish themselves in the competitive arena of international education and training.
CULTURAL TOURISM
The appeal of cultural richness is becoming a pivotal factor in vacation planning for an increasing number of travelers. Destinations worldwide are spotlighting their cultural attractions more than ever, leveraging their heritage and arts to draw tourists. Cultural tourism is instrumental in boosting visitor numbers, particularly during the shoulder seasons. At ITB Berlin, the spotlight on cultural tourism is anchored in the Culture Lounge, a collaboration with our partner projekt2508, highlighting the enduring relevance of cultural exploration in travel.
HOSPITALITY SECTOR EVOLUTION
The hospitality industry is witnessing a transformation, with traditional definitions and structures being reshaped or replaced by the advent of digital platforms and social media influence. The concept of vacationing is evolving (“hiking boot meets 5-star hotel”), underscored by the digitization of distribution and communication channels. The forefront of innovation includes artificial intelligence, robotics, and personalized experiences. ITB Berlin serves as a comprehensive platform for the hospitality sector, offering extensive opportunities for networking, business engagement, and the exchange of knowledge under the themes of Content, Community, and Commerce.
ITB BOOK AWARD
Annually, the ITB Book Awards recognize excellence in travel and tourism literature or journalism across various vacation categories, from cultural journeys to adventure travel, and business trips to city explorations. These awards, particularly focused on Destination Awards for specific locales, aim to spotlight a broad spectrum of travel literature for discerning readers. The selection process, largely driven by the jury’s independent research, allows for multiple honorees in each category. While the ITB Book Awards carry no monetary prize, they are a prestigious acknowledgment within the industry, presented by Messe Berlin.
LGBTQ+ TOURISM INTEGRATION
Since the late ’90s, LGBTQ+ Tourism found its place within ITB Berlin, albeit in a dispersed manner. The segment was formally unified in 2010, reflecting ITB’s commitment to Corporate Social Responsibility, which emphatically embraces diversity, equity, and inclusion. Known for its openness, creativity, and dynamic exchange, the LGBTQ+ Travel segment stands as one of the most inclusive areas of the expo, marking ITB Berlin as the host of the largest LGBTQ+ Tourism presence in any global tourism trade fair.
LUXURY TRAVEL – THE HOME OF LUXURY
The HOME OF LUXURY by ITB represents an exclusive platform for luxury travel, facilitating one-on-one business encounters in a uniquely intimate and engaging setting. Scheduled meetings, casual networking, panel discussions, media meet-ups, and social gatherings enhance the luxury travel experience. Within four distinct areas – The Garden, The Library, The Nest, and The Gallery – luxury service providers, including accommodations, transport services, and premium products, can select their ideal environment for personalized discussions.
HEALTH AND WELLNESS TOURISM
The Health and Wellness Tourism sector, focusing on travel for medical and health purposes, is a rapidly expanding market of global significance. Over recent years, it has solidified its position as a distinct niche within ITB Berlin, establishing itself as a premier destination for health-related travel. The dedicated Medical & Health Tourism Pavilion serves as a hub for medical facilities, hospitality providers, and destinations offering specialized health and wellness services in this burgeoning industry. It specifically welcomes medical purchasers and intermediaries to explore its offerings.
DIGITAL TRAVEL SOLUTIONS
In the realm of the travel industry, the adoption of cutting-edge technological solutions is crucial for the development of successful business strategies. Within ITB Berlin, the Travel Technology segment spans four exhibition halls, showcasing a range of digital tools including global distribution systems (GDS), tour operator databases, booking engines, travel agency management software, and pricing tools. TTA – The Marketplace for Technology, Tours & Activities, represents a dynamic convergence within the travel sector, promoting and selling local experiences and services. Dive into the third-largest segment of the travel market at TTA, benefiting from targeted networking opportunities, interactive workshops, and a dedicated showcase space for technology providers, tour operators, local destinations, and intermediaries.
YOUTH AND BUDGET TRAVEL
Characterized by their adventurous spirit, eco-awareness, digital proficiency, and pursuit of meaningful experiences, today’s youth are eager explorers of the globe. They are traveling farther, staying longer, and investing more in their journeys, seeking authenticity and impact, as highlighted by the WYSE Travel Confederation’s New Horizons study. This only recurring global survey of youth and student travel patterns underscores the growing significance and distinctive preferences of this demographic in the travel sector.
The ITB Berlin Convention 2024 will unite a host of international specialists, rallying under the banner “Pioneer the Transition in Travel & Tourism. Together.” This event will feature four live stages hosting 17 thematic discussions throughout ITB Berlin, sparking dynamic exchanges on pivotal issues. Key topics like the progression of digital technologies and the expanding role of artificial intelligence in the industry will stimulate in-depth discussions. Access to the convention is included with trade visitor, exhibitor, and press admissions to ITB Berlin.
Insights into the Travel Industry’s Future:
Glenn Fogel, CEO of Booking Holdings, will share his insights on the evolving landscape of travel and technology in a session titled “Leadership, Innovation, and the Future of Travel,” part of the Future Track. A standout session, “Engineering the Future: How GenAI and Microsoft Copilot are Reimagining Travel,” will feature Karim Bagga, Engineering Group Manager at Travel & AI Microsoft, exploring the advancements artificial intelligence brings to the sector. Furthermore, Stefan Ebener, Google’s Head of Customer Engineering, will delve into how generative AI is revolutionizing the digital realm in his talk, “How GenAI is Changing the Digital World – From Future Tech to Daily Business.” Additionally, Dave Stephenson, Chief Business Officer at Airbnb, will outline the company’s strategic vision in “How Airbnb is Unlocking New Opportunities for Growth.”
Sustainable Solutions in Focus:
The Responsible Tourism Track on March 7 will spotlight the tourism industry’s role in promoting biodiversity and climate justice, featuring real-world examples of sustainable practices. Esteemed speakers, including Bruno Oberle (President of the World Resources Forum Association and former Director-General of the International Union for Conservation of Nature), Külli Kraner (Head of Tourism at the Estonian Ministry of Economic Affairs and Communications), and Ingo Burmester (CEO of DER Touristik), will discuss initiatives such as “Pioneering the Transition towards Net Zero: Climate Footprints Unveiled,” aimed at fostering greater climate justice.
“Beauty Has An Address” Unveiled at ITB Berlin Opening
The ITB Berlin 2024 will be inaugurated under the captivating theme, “Beauty Has An Address,” showcased by H.E. Salim bin Mohammed Al Mahrouqi, the Sultanate of Oman’s Minister of Heritage and Tourism. This grand event is set to unfold at the CityCube Berlin on March 4, 2024, at 6 p.m., marking the commencement of the esteemed trade show. The opening ceremony will offer a mesmerizing glimpse into Oman’s rich cultural tapestry and diverse landscapes, as it takes center stage in the southeast Arabian Peninsula. An exclusive audience of 3,000, including distinguished figures from politics and the tourism sector, is expected to partake in this vibrant presentation.
Welcoming the Sultanate as this year’s honored guest, political dignitaries including Kai Wegner, Berlin’s Governing Mayor, and Dieter Janecek, Federal Government’s Coordinator for Maritime Economy and Tourism, will address the attendees. The travel and tourism industry’s voice will be echoed by Julia Simpson, President and CEO of the World Travel and Tourism Council (WTTC), alongside Zurab Pololikashvili, Secretary-General of the World Tourism Organization (UN Tourism), with Dr. Mario Tobias, CEO of Messe Berlin, representing the hosting event.
The ceremony will be further enriched by performances from Omani singers and folk groups, harmoniously accompanied by the Royal Oman Symphony Orchestra. This ensemble will blend traditional Omani customs and melodies with global musical compositions, showcasing a unique cultural fusion. Remarkably, this occasion marks the orchestra’s first visit to Germany in 17 years, highlighting its distinct position as one of the Arab World’s few western-oriented symphony orchestras, with a membership exclusively comprising Omani nationals.
2023 Global Travel and Tourism Insights from IPK
IPK’s World Travel Monitor® reports a remarkable rebound in Asian outbound travel in 2023, with an increase exceeding 140% from the previous year, driving global growth. Despite being 37% below pre-pandemic levels of 2019, this upsurge indicates a significant recovery trend. In comparison to 2022, Europe saw an 18% rise in outbound travel, North America 31%, and Latin America 27%. The United States, Germany, and the United Kingdom emerged as the leading contributors to global outbound travel, accounting for a third of the total volume.
The year 2023 witnessed substantial year-on-year growth in outbound travel, approaching the pre-pandemic travel volume of 2019 with a 33% increase from 2022, just 12% shy of pre-COVID figures. Notably, Asia’s outbound travel resurgence and the overall boost in vacation travel have underscored the enduring appeal of international travel, despite escalating costs. Travel satisfaction has increasingly become a pivotal consideration for travelers.
Spotlight on 2023’s Top Destinations and Travel Trends
Spain reclaimed its status as the most-visited country globally, with nearly 10% of international travel, closely followed by the USA. According to IPK’s Destination Performance Index (DPI), Dubai was rated the top destination for 2023, based on travel satisfaction and the likelihood of recommendations and return visits. Following Dubai in the rankings were the Maldives, South Africa, Abu Dhabi, Austria, and Switzerland, the latter two being the top-rated European destinations.
Vacation travel saw an uptick in 2023, with three-quarters of all global outbound trips categorized as leisure vacations. Sun and beach holidays, along with city breaks, dominated the vacation segment, each claiming about a third of the market, closely followed by round trips. This distribution suggests that the pandemic has had minimal long-term impact on vacation preferences, with relaxation, sightseeing, cuisine, and shopping being the main motivators.
Travel Logistics and Expenses in 2023
Air travel accounted for over 60% of outbound journeys, solidifying its status as the preferred mode of international transport. Interestingly, public transport was the predominant choice for mobility at destinations, with rental cars being used by one-fifth of travelers.
A notable surge in travel costs was observed in 2023, particularly for airfare, while the average duration of stay remained steady at about nine nights. When assessing trip experiences, “value for money” emerged as a crucial factor from both positive and negative perspectives, alongside accommodation quality, dining options, and natural scenery.
Anticipated Recovery by End of 2024
While some travel destinations and markets have rebounded to 2019 levels, others are still catching up. The phenomenon of overtourism reemerged in 2023, with a third of travelers reporting overcrowded destinations. However, the outlook for global outbound travel over the next 12 months remains optimistic, projecting a near-complete recovery across most markets and segments by the end of 2024.
The ITB Berlin Convention 2024, scheduled for March 5-7, offers deeper industry insights. As the premier forum for future tourism trends, it features 17 thematic tracks and four stages, with eminent speakers from organizations like Booking, TUI, Google, and others, providing practical forecasts and analyses for the evolving landscape of global tourism.
Global LGBTQ+ Tourism Industry’s Premier Gathering at ITB Berlin
The LGBTQ+ Tourism Pavilion stands out as a key hub for the global LGBTQ+ travel community, boasting the most extensive array of LGBTQ+ tourism offerings found at any trade show. From March 5 to 7, in Hall 4.1, LGBTQ+ tourism professionals and enthusiasts will convene for exclusive insider gatherings, media events, and presentations. The Pavilion’s own stage, along with the ITB Berlin Convention, will host a series of keynote addresses, expert interviews, and panel discussions. Making its debut this year in Hall 4.1 is the TOMONTOUR Podcast Lounge, featuring during-event podcast recordings with tourism specialists and accommodation managers, sharing insights and stories from the tourism industry. These episodes will later be accessible on popular streaming platforms.
Esteemed organizations like München Tourismus, the International LGBTQ+ Travel Association (IGLTA), GNetwork Buenos Aires, and TOMONTOUR will showcase a diverse range of LGBTQ+ tourism products. Notably, Choose Chicago and the LGBTQ+ Wedding Conference are participating for the first time. The segment’s official partners this year include Turisme Comunitat Valenciana, featuring Benidorm and Valencia — the latter being the proud host of the Gay Games 2026 — and Vacaya, a renowned US-based cruise and LGBTQ+ resort operator.
Emphasizing Sustainability and AI in Travel
The opening press briefing, led by Katie Gallus, will highlight ITB Berlin 2024’s key attractions, as introduced by Dr. Mario Tobias, CEO of Messe Berlin. H.E. Azzan bin Qassim Al Busaidi, Undersecretary for Tourism of Oman, will provide insights into Oman, the Host Country. Charuta Fadnis, Phocuswright’s SVP of Research and Product Strategy, will discuss the ongoing growth in the travel sector amidst economic hurdles, the transformative impact of AI, and the industry’s adaptation to it. The emphasis will be on achieving sustainability while considering travelers’ needs. Norbert Fiebig, president of the German Travel Association (DRV), will explore the latest trends and economic outlook for Germany’s travel industry in 2024. The Royal Oman Symphony Orchestra will deliver musical performances, and attendees will enjoy Omani coffee and dates.
Driving Forward Sustainable Tourism
Located in Hall 4.1, the Responsible Tourism segment has become a vital international platform for sustainable tourism discussions. Participants include Atmosfair, My Climate, the Adventure Travel Trade Association (ATTA), Forum Anders Reisen, and Studienkreis für Tourismus und Entwicklung, with co-exhibitors like Futouris and Fernweh Fair Travel. The newly introduced ITB Sustainability Lounge by Mascontour will serve as a gathering point for discussions on sustainability trends, concepts, and solutions.
The ITB Lighthouse Stage in Hall 4.1 will host the 19th Green Business Forum for Tourism Professionals on March 5 at 2 p.m., featuring exhibitors and global experts from various tourism sectors, businesses, and academia to debate sustainable tourism practices.
The ITB Berlin Convention 2024 will spotlight scientific, technological, and policy insights on fostering social equality and ecological responsibility in tourism. The Diversity & Inclusion Track, Responsible Tourism Track, and Destination Track will feature sessions with distinguished speakers from the likes of Hyatt, Microsoft, and Forbes Travel Guide, along with NGOs such as Brot für die Welt, discussing industry challenges, innovations, and success stories in making travel more diverse, inclusive, and sustainable.
Celebrating Sustainability and Social Responsibility at ITB Berlin 2024
On the evening of Wednesday, 6 March, at 6 p.m. on the eTravel Stage (Hall 6.1), the Studienkreis für Tourismus und Entwicklung will honor exceptional sustainable tourism initiatives with the prestigious TO DO Award. This ceremony will also feature the TO DO Human Rights in Tourism Award for the fourth time, recognizing efforts that significantly contribute to human rights throughout the tourism sector.
Since its inception in 2014, ITB Berlin has been the platform for the Green Destination Group to acknowledge outstanding sustainable tourism stories through the Green Destinations Story Awards. This year, on 6 March at 6 p.m. on the Blue Stage (Hall 7.1b), the awards will spotlight groundbreaking initiatives across six categories from the Green Destinations Top 100 Stories. Each category will unveil three top finalists, with two additional accolades: the ITB Earth Award, celebrating destinations leading in climate action and sustainability, and the People’s Choice Award, determined by audience votes for their favorite destination.
Championing Social Responsibility in Tourism:
The afternoon of 6 March on the Hybrid Stage (Hall 5.3) will see the Social Entrepreneurship in Tourism competition, a joint effort by ITB Berlin, focusing on businesses that embody social responsibility in tourism.
Following this, the Celebrating Her Award, now in its seventh iteration, will be presented on the Hybrid Stage. This award, a collaboration between ITB Berlin and the International Institute for Peace in Tourism (IIPT), is dedicated to women who have made significant contributions to the tourism industry. Subsequently, the Gender Equality Champion of the Year Award will recognize tourism organizations that excel in promoting gender equality. This award is an initiative of Equality in Tourism, in cooperation with ITB Berlin and the Sustainable Hospitality Alliance.
Commemorating International Women’s Day on 7 March, ITB Berlin has scheduled several events focusing on gender equality. At the ITB Berlin Convention, the Future Work Track on the Green Stage (Hall 3.1) will host a session titled “Gender Equality: Shaping a Gender-Equal Work Environment?” Experts will discuss strategies for improving women’s career opportunities in the tourism sector, among other pertinent topics.
ITBxplore: A Digital Hub for Networking Excellence
ITBxplore offers a cutting-edge digital platform for networking and discovery, aimed at enhancing the ITB Berlin experience. Prior to the event, users can delve into the exhibitor database, organize their schedule for the ITB Berlin Convention, and arrange meetings. Access to ITBxplore is granted upon purchasing an ITB Berlin ticket or receiving accreditation, allowing users to set up a complimentary personal profile to unlock all platform functionalities.
Networking takes center stage on ITBxplore, enabling users to showcase their profiles, connect with exhibitors, and communicate with fellow participants via online messaging. Members of the Buyers Circle, ITB Berlin’s elite group of senior buyers, are distinctly labeled on ITBxplore for easy identification.
The platform offers detailed exhibitor lists and product highlights, presenting a global overview of markets and innovations at ITB Berlin 2024. A user-friendly hall plan aids in efficient visit planning, pinpointing exhibitor booth locations. This year introduces new features, including an enhanced diary management tool in the Communication Center, expanded diary capabilities with Outlook integration, and streamlined meeting scheduling. Profile customization is simplified, with the system recommending business contacts based on individual interests.
ITB App: Your Essential Trade Show Navigator
The ITB app serves as a comprehensive mobile guide, offering everything from exhibitor directories to floor plans, facilitating effective networking.
Embracing Innovation in Travel Technology
The travel industry, driven by constant change and innovation, sees the Travel Technology segment shining once again at ITB Berlin 2024, from 5 to 7 March. Spread across five halls (5.1, 6.1, 7.1c, 8.1, and Hall 10.1), over 30 international vendors will showcase their latest advancements and concepts. The exhibitor range includes industry giants and emerging startups, covering the full tech spectrum. Notables like Amadeus, Sabre, Bewotec, ICEX España, Business Iceland, and Business France will be present. Collaborative efforts with GIATA, the Travel Tech Café, and Travelport in Hall 5.1, along with the Travel Lounge in Hall 6.1, provide networking opportunities for tech aficionados.
The eTravel Stage in Hall 6.1 hosts a broad program, introducing new AI and Digital Destination tracks and expanding audience capacity, rounding out the event’s offerings.
March 5: Line-Up
ORANGE STAGE Hall 7.1a
Opening and Welcome to ITB Convention
Katie Gallus, Katiegallus.de, Moderatorin
Prof. Dr. Heinz-Dieter Quack, Ostfalia University of Applied Sciences, Professor for Destination Management
Deborah Rothe, ITB Berlin, Director
David Ruetz, Messe Berlin, Senior Vice President
Opening World Tourism Cities Federation (WTCF)
Esencan Terzibasoglu, World Tourism Cities Federation (WTCF), Special Adviser to Secretary General
The State of the Travel Industry
Charuta Fadnis, Phocuswright, Senior Vice President Research
Leadership, Innovation and the Future of Travel: A Fireside Chat with Glenn Fogel
Charuta Fadnis, Phocuswright, Senior Vice President Research
Glenn Fogel, Booking Holdings, Chief Executive Officer and President
Let‘s Get Real: What a Course-correct for Net Zero Looks Like, and how to Make It Happen Jeremy Sampson, The Travel Foundation, CEO
Global Roundtable: How to Become Pioneers in Transition
Marianna Evenstein, Marianna Evenstein
Dr. Misa Labarile, European Commission, Policy Officer, Tourism
Jeremy Sampson, The Travel Foundation, CEO
Julia Simpson, WTTC, CEO & President
Zoritsa Urosevic, UN Tourism, Executive Director
Nikolina Brnjac, Republic of Croatia, Minister of Tourism and Sport
Salim M. Almahruqi, Minister of Heritage and Tourism, Sultanate of Oman
Google: How GenAI Is Changing the Digital World – From Future Tech to Daily Business
Dr. Stefan Ebener, Google, Head of Customer Engineering
GenAI and now? How to Stay Dynamic and Relevant in Traveltech
Dirk Rogl, Travel.Commerce., Managing Director
Garry Wiseman, Sabre, EVP & Chief Product Officer
How Airbnb Is Unlocking New Opportunities for Growth
Linda Fox, Phocuswire, Senior Reporter
Dave Stephenson, Airbnb, Chief Business Officer
The Future of Mobility – or every Journey starts with a single Step
Marianna Evenstein
Heinrich Strößenreuther, Agentur für clevere Städte, Geschäftsführer
Jennifer Reinz-Zettler, Bayern Innovativ, Head of Mobility
Dipl.-Wirtsch.-Ing. Wolfgang Inninger, Fraunhofer IML, Head of Project centre traffic, mobility and environment
Dr. Dieter Nirschl, ADAC e.V., Member of the Executive Board
Welcome address from the Chinese Embassy
Wang Shutao, Chinese Embassy, Embassy Councilor
Beijing Inbound Tourism
Cui Hua, Beijing Municipal Tourism and Culture Bureau, Associate Consultant
Quantifying Tourism in City Destinations: Towards a Better Understanding of Urban Tourism. Joint research by UN Tourism and WTCF
Lorena Villar, UNWTO, Senior Project Specialist, Tourism Market Intelligence & Competitiveness
New Development Trends in China‘s Tourism Market
Richard Matuzevich, World Tourism Cities Federation (WTCF), Senior Manager
Ralf Ostendorf, Visit Berlin, Director Market Management
Prof. Dr. Wolfgang Georg Arlt, COTRI China Outbound Tourism Research Institute & Meaningful Tourism Center, CEO
Philip Dickinson, Visit Qatar, Leading International Markets & MICE
Alan Song, CYTS International Travel Co., LTD, International Department, Deputy General Manager
Pioneer the Transition in Tourism & Travel: A Wrap-Up Together
Katie Gallus, Katiegallus.de, Moderatorin
Dirk Rogl, Travel.Commerce., Managing Director
Prof. Dr. Harald Pechlaner, Catholic University Eichstaett-Ingolstadt, Holder of the Chair of Tourism and Head of the Center for Entrepreneurship
Blue Stage Hall 7.1b
Opening and Greeting of the Tour Operator & Travel Sales Track and Carrier & Cruise Track
Dr. Markus Heller, Dr. Fried & Partner GmbH, Managing Partner
Future-Oriented Business Models for Tour Operators: Navigating Through Market Changes in the Context of Price and Demand Shifts
Dr. Markus Heller, Dr. Fried & Partner GmbH, Managing Partner
Roland Gassner, Director Business Development, Travel Data + Analytics
Karl Markgraf, CEO, FTI GROUP
Sabine Jordan-Glaab, CEO, vtours GmbH
Francis Torrilla, CEO, DER Touristik UK
Paul Bixby, Strategy and Sourcing Director, easyjet-holidays
Distribution Platforms Meet Customer Expectations: One-Stop Shopping vs. Customized Travel Arrangements
Dr. Markus Heller, Dr. Fried & Partner GmbH, Managing Partner
Stefan Baumert, TUI Deutschland, Vorsitzender der Geschäftsführung
Mark Tantz, DER Touristik Central Europe GmbH, COO
Jean-Philippe Monod, Expedia Group, SVP of Government & Corporate Affairs
Nadine Stachel, Regional Manager DACH, booking. com
Brancheninitiative Nachhaltigkeit im Vertrieb – Erkenntnisse und Potentiale (in German only)
Dr. Markus Heller, Dr. Fried & Partner GmbH, Managing Partner
Tim Fischbach, Lufthansa Group, Senior Director & Head of Touristic Sales Home Markets
Alexander Ewig, AIDA Cruises, SVP Marketing & Sales
Carmen Dücker, BWH Hotels Central Europe GmbH, CEO
Wege der Deutschen Bundesregierung für einen Nachhaltigen Tourismus in Deutschland und der Welt – Interview mit Dieter Janecek, Koordinator der Bundesregierung für Maritime Wirtschaft und Tourismus (in German only)
Dr. Markus Heller, Dr. Fried & Partner GmbH, Managing Partner
Dieter Janecek, Bundesministerium für Wirtschaft und Klimaschutz, Koordinator der Bundesregierung für die Maritime Wirtschaft und Tourismus
The Role of Carriers and Destinations in the Context of Balancing Volume and Sustainability
Dr. Markus Heller, Dr. Fried & Partner GmbH, Managing Partner
Sébastien Portes, Club Méditerranée Deutschland GmbH, VP Central Western Europe
Susanna Sciacovelli, Fundació Mallorca Turisme, Deputy Managing Director
Kevin Bubolz, Norwegian Cruise Line, Vice President & Managing Director Continental Europe, Middle East & Africa
Fabian Charbonnier, St. Martin Tourist Office, Promotional Officer – European Market
How Airline Technology Shapes the Future of Travel Distribution Driven by NDC & ONE Order
Dr. Markus Heller, Dr. Fried & Partner GmbH, Managing Partner
Heinrich Lange, Lufthansa Group, Vice President Digital Retailing
Chris Ramm, Travelport, Vice President Global Enterprise Airline Partners
Charles Tandonnet, Travelsoft, VP Growth Program
Nadia Azale, AirFrance-KLM Group, NDC Change Management Director
Mastering Transformation within the New EU Border Control Landscape (ETIAS & EES)
Hanna Kleber, KLEBER GROUP / Corps Touristique, CEO / President
Alexandre Costa Goncalves, Frontex S Thorsten Schmidt-Look, Bundespolizeipräsidium, Projektgruppe Smart Borders BPOL
Dr. Ira Fernández-Lázaro, Flughafen Düsseldorf GmbH, Senior Executive Strategic Planning & Passenger Experience Aviation Management
Marie-Caroline Laurent, Cruise Lines International Association (CLIA), Director General, Europe
Mathias Jakobi, Area Manager Central Europe, International Air Transport Association (IATA)
Increasing Bookings, New Routes, More Ships – Cruise Shipping at the Crossroads between Industry Boom and Climate Neutrality
Georg Ehrmann, von Beust & Coll. Beratungsgesellschaft mbH & Co. KG, Geschäftsführer
Marie-Caroline Laurent, Cruise Lines International Association (CLIA), Director General, Europe
Michele Francioni, MSC Cruises SA, Chief Energy Transition Officer
Daniel Skjeldam, HX (Hurtigruten Expeditions) & Hurtigruten Group, CEO
Malte A. Siegert, Naturschutzbund Deutschland (NABU), Vorsitzender
GREEN STAGE
Hall 3.1
Tomorrow‘s World – Global Forces, Technology Developments and Ideas Shaping the Future and the Implications for Tourism
Charlotte Lamp Davies, A Bright Approach, Founder & Managing Director
Rohit Talwar, Fast Future, Global Tourism and Aviation Futurist and CEO
Diversity, Equity & Inclusion in Travel: Rebuilding After Crisis and Beyond
Charlotte Lamp Davies, A Bright Approach, Founder & Managing Director
Julie Shainock, Microsoft, Managing Director Travel, Transport & Logistics (TTL)
Stuart W. Greif, Forbes Travel Guide, Chief Strategy, Innovation & Operating Officer
Monique Dekker, Hyatt Hotels Corporation, Senior Vice President Human Resources EAME
Civic Space Under Siege – The Future of Tourism as a Freedom Economy
Antje Monshausen, Brot fuer die Welt, Head of Economic Development and Sustainability Unit
Resilience in LGBTQ+ Tourism – Changing Challenges in Changing Times
Rika Jean-Francois, ITB Berlin, Commissioner of Corporate Social Responsibility
Thomas Bömkes, Diversity Tourism GmbH, Munich, LGBTQ+ Tourism Advisor ITB Berlin
Michael Kajubi, McBern Foundation, mcbernfoundation.org, Executive Director
Aisha Shaibu-Lenoir, Moonlightexperiences, Founder & Director
Marcel Conrad, A3M Global Monitoring GmbH, Chief Content Manager
DT Minnich, CEO, Experience Kissimmee
From Diversity to Inclusion – Integrating Marginalised Groups in Tourism Products
Katharina Stechl, Roundtable Human Rights in Tourism, Programme Manager
Jara Schreiber, Roundtable Human Rights in Tourism, Coordinator
Jeny Pokharel, SASANE Sisterhood Trekking & Travel, Nepal, Founder and CEO
Michelle Mason, Sustainable Hospitality Alliance, Ethical Recruitment Manager
Neha Arora, Planet Abled, Founder
The Engagement Equation
David Eickelberg, Touchdown! Event Solutions, Owner
Cory Elford, Meeting Professionals International (MPI), Director of Marketing
Is that Already Sustainable or Can It Go? CSRD within the MICE Industry Marko Roscher, Bundesvereinigung Veranstaltungswirtschaft e.V., Referent Nachhaltigkeit
How to Acquire Big Events – Insights into the Strategies of Destination Management Organizations
Frank Grafenstein, team neusta | neusta Grafenstein GmbH, Managing Director
David Boyce, Tourism Ireland, Head Emerging Markets & Business Tourism
Marco Oelschlegel, visitBerlin, Director Conventions bei visitBerlin – Berlin Convention Office
AI in Business Events – Presentation of the Results of the AI Study by the GCB
Matthias Schultze, GCB German Convention Bureau e.V., Managing Director
Technology Trends Shaping the MICE Industry
David Eickelberg, Touchdown! Event Solutions, Owner
Gerhard Wasem, Duetto (Micerate), Director Product Mangement
Ralph van Hooijdonk, Venuesuite, Founder & CEO
Sabine Reise, Prismm, Managing Director EMEA
Best Practice – der Deutsche Pavillon bei der EXPO 2025 in Osaka (in German only)
Markus Illing, Voss + Fischer GmbH, CEO
Dr. Wiebke Hahn, facts & fiction GmbH, Concept Designer
eTRAVEL STAGE
Hall 6.1
Opening and Welcome ITB eTravel Track
Lea Jordan, ITB Berlin Convention, Member of the Board of Experts
Travel Sector Shifts in the Age of AI
Nina Lind, McKinsey & Company, Partner
How Will Tech Shape the Future of Travel?
Paula Felstead, HBX Group, Chief Technology & Operations Officer
Beyond the Buzz – What are the Key Technology Trends Shaping Travel
Lea Jordan, ITB Berlin Convention, Member of the Board of Experts
Mirja Sickel, Amadeus, VP Hospitality Distribution
Andy Washington, Trip.com Group, General Manager – EMEA
Deepika Gupta, Sunweb Group, Chief Technology Officer
Unlocking Sustainability with Travel Tech, powered by Global Travel Tech
Lea Jordan, ITB Berlin Convention, Member of the Board of Experts
Emmanuel Mounier, Global Travel Tech, Secretary General
Kirsty Webster, Skyscanner, Industry and Partner Sustainability Lead
Lucas Bobes, Amadeus, Group Environmental Officer
Aditi Mohapatra, Expedia Group, Vice President, Global Social Impact and Sustainability
Danielle D‘Silva, Booking.com, Head of Sustainability
Technology Trends Shaping the Alternative Accommodations Sector
Lea Jordan, ITB Berlin Convention, Member of the Board of Experts
Merilee Karr, UnderTheDoormat Group, Founder & CEO
Inga Flicker, HomeToGo, Director Small Partner Solutions
James Cassidy, Vrbo, part of Expedia Group, Sr. Director, Partner Success
Reimagining Travel with User-Centric Identity Infrastructure
Vikas Bhola, Neoke, Co-Founder & CEO
Navigating Tomorrow: Blockchain‘s Influence on Travel – Lessons from Camino Network Ecosystem
Anke Hsu, Chain4Travel, VP Business Development
Navigating the Web3 Dilemma: Selecting the Optimal Blockchain for Your Travel App
Luca De Giglio, TripsCommunity | Web3 in Travel Podcast | Web3 in Travel Conference | Web3 Travel Alliance, Founder
Michele Ruberl, Peakwork, Director Blockchain & Web3 Solutions
eTARVEL STAGE
Hall 6.1
Hotel Technology Trends (or Hypes?) –Cutting the Noise
Lea Jordan, ITB Berlin Convention, Member of theBoard of Experts
Matthijs Welle, CEO, Mews
Frank Seedorff, B&B HOTELS GERMANY GmbH,Chief Digital Officer Central & Northern Europe
WietseBijzeit, Shiji, Vice President, Global SolutionsArchitect
Lucas Hoefer, Ruby, Group Director Systems &Innovation Management
Lucile Cornet, Eight Roads, Partner
Unlocking the True Value of Your Guests,powered by Revinate
Dylan Cole, Revinate, Managing Director of Sales,EMEA
Darya Subotka, Revinate, Director, CustomerSuccess, EMEA
Strategic Insights: A Hotelier‘s Perspectiveon Reshaping Commercial Success
Klaus Kohlmayr, IDeaS, Chief Evangelist &Development Officer
Jörg Thomas Böckeler, Dorint Hotels &Resorts,Managing Director & Chief Executive Officer
ChatGPT and Your Property ManagementSystem (PMS) Migration
Linda Vallner, dailypoint, COO
How AI Turns up the Volume on GuestFeedback
Steffen Schmickler, Customer Alliance, CEO
[Launch] State of Distribution Report – AGlobal Outlook on Distribution Trends and Practices
April Key, IHG Hotels & Resorts & HEDNA BoardMember, Director Distribution Products – GlobalConnectivity
Fritz Muller, RateGain, Vice President – Revenue
AI and Sustainable Tourism –A Dynamic Approach, powered by Weeva
James Lever, Weeva, Chief Technology Officer
How To Win The Next Hotel Consumer?Executive Interview with Robinson Hotels and Kantar/Google Hotel Research
David Pavelko, Google, Global Travel BusinessDevelopment & Strategy
Stefan Trienen, Google, Market Insights Lead -Google Travel
Thomas Meyer, Robinson Club GmbH, ManagingDirector
Google Masterclass: Why Price ConsistencyMatters
Sanjay Vakil, Google, Group Product Manager -Google Travel
ORANGE STAGE
Hall 7.1a
Opening & Welcome ITB Marketing & Distribution Track
Lea Jordan, ITB Berlin Convention, Member of the Board of Experts
Katie Gallus, Katiegallus.de, Moderatorin
Opening Keynote – Navigating the World of Marketing in 2024
Arjan Dijk, Booking.com, Senior Vice President & Chief Marketing Officer
ITB C-Level Interview – Booking.com
Lea Jordan, ITB Berlin Convention, Member of the Board of Experts
Arjan Dijk, Booking.com, Senior Vice President & Chief Marketing Officer
ITB C-Level Interview – Accor Group
Lea Jordan, ITB Berlin Convention, Member of the Board of Experts
Sophie Hulgard, Accor Group, Chief Sales Officer
ITB Industry Leader Interview – Airbnb: Uniting Society Through the Power of Travel
Kathrin Anselm, Airbnb, General Manager, DACH,CEE& CIS
Marketing powered by AI – How Artificial Intelligence is enhancing Marketing Results and
Effectiveness
Lea Jordan, ITB Berlin Convention, Member of the Board of Experts
Henrike Lewerenz, Google, Industry Leader TravelTanguy Cartuyvels, Lufthansa Group, VP Global
Marketing
Dikdyuti Sen, Flix, Director – Global Performance Marketing & Media
Simon Matthews, HomeToGo, TDO Director (HomeToGo Group Technology, Data, & Operational
Support Systems)
TikTok Takes Me There: A Journey ThroughThe New Frontier Of Travel Search And Discovery
Stuart Flint, TikTok, Vice President Global BusinessSolutions for Europe
Google‘s Free Travel Products and DMA: What‘s Changing in Europe
James Byers, Google, Group Product Manager, Search
ORANGE STAGE
Hall 7.1 a
Meeting the Needs of the ParadoxicalConsumer
Lea Jordan, ITB Berlin Convention, Member of theBoard of Experts
Chinmai Sharma, Sabre Travel Solutions, Senior VicePresident and Global Head – Lodging, Ground & Sea
Boon Sian Chai, Trip.com Group, Managing Directorand Vice President, International Markets
Ben Thomas, Penta Hotels, Chief Operating &Commercial Officer
Amidst Chaos: The ‚O‘ Stands forOpportunity in Digital Marketing
Bhanu Chopra, RateGain, Founder and ManagingDirector
Unlocking the Next Frontier: UnderstandingWeb3‘s Potential for the Travel Industry
Cynthia Huang, Dtravel, Co-Founder & CEO
Web3, AI, and the Evolution of Travel – AnInnovation Junction?
Lea Jordan, ITB Berlin Convention, Member of theBoard of Experts
Cynthia Huang, Dtravel, CoFounder& CEO
Beat Blaser, Falkensteiner Ventures | tectris.vc,Co-Founder & Managing Partner
Prof. Dr. Horst Treiblmaier, Modul University Vienna,Full Professor for International Management
ITB Travel Technology Startup Scene –Panel
Lea Jordan, ITB Berlin Convention, Member of theBoard of Experts
Suzanna Chiu, Amadeus Ventures, Head ofAmadeus Ventures
Bastian Böckenhüser, Travelcircus, Founder & CEO
Rolf Schrömgens, brave.space l trivago, Founder
ITB Travel Technology Startup Pitches –Where‘s the Innovation at?
Lea Jordan, ITB Berlin Convention, Member of theBoard of Experts
Sam Simmons, MintPass, Founder & CEO
Darja Gogunova, Denizen, Co-Founder & CPO
Michael Ros, Sleap.io, Co-Founder & CEO
Janani Prabhakaran, Unbaggaged, Founder
Suzanna Chiu, Amadeus Ventures, Head ofAmadeus Ventures
Bastian Böckenhüser, Travelcircus, Founder & CEO
Rolf Schrömgens, brafe.space, Founder
Wrap Up & Closing – ITB Marketing &Distribution Track
Lea Jordan, ITB Berlin Convention, Member of theBoard of Experts
Katie Gallus, Katiegallus.de, Moderatorin
BLUE STAGE
Hall 7.1 b
Opening of the Destination Track
Prof. Dr. Harald Pechlaner, Catholic UniversityEichstaett-Ingolstadt, Holder of the Chair of Tourismand Head of the Center for Entrepreneurship
Re-Defining Visitor Experience: It is allabout Authenticity
Dr. Hamed Almuhrzi, Oman Tourism College, Dean
Dr.Hashil Obaid Al Mahrouqi, Oman TourismDevelopment Company (OMRAN Group), ChiefExecutive Officer (CEO)
Ines Batz, DER Touristik, Director for Africa & MiddleEast
Haitham Al Ghassani, Ministry of Heritage andTourism Oman, Director General of TourismPromotion
Wisal Al Rashdi, HUN‘na, Partner
What are Destinations of the Future?
Prof. Dr. Harald Pechlaner, Catholic UniversityEichstaett-Ingolstadt, Holder of the Chair of Tourismand Head of the Center for Entrepreneurship
Gilabert Jorge, Deloitte, Partner
Guillermo Albizuri, Google, Managing Director Spain
Chi Chuan Poh, Singapore Tourism Board, ExecutiveDirector, Exhibitions & Conferences
How Data Spaces and DecentralizedNetworks Can Become a Foundation for Green Travel
Günther Tschabuschnig, Data Intelligence OffensiveAustria, President
Smart Cities, Smarter Tourism – ShapingDestinations with Technology
Prof. Dr. Harald Pechlaner, Catholic University Eichstaett-Ingolstadt, Holder of the Chair of Tourism andHead of the Center for Entrepreneurship
Marc Hodapp, Urbanistic, CEO
Prof. Dr. Vanessa Borkmann, Fraunhofer IAO & SRHBerlin University of Applied Sciences, Research LeadFutureHotel Innovation Network & Professor forTourism and Hotel Management
Barry Rogers, Dublin City Council, Head of DublinCity Tourism Unit
Quo vadis, Rural Destinations?
Prof. Dr. Harald Pechlaner, Catholic UniversityEichstaett-Ingolstadt, Holder of the Chair of Tourismand Head of the Center for Entrepreneurship
Maria Luisa Scorza, Comune di Grosseto, CommunicationManager Tourism Office Municipality ofGrosseto
Mag. Susanne Kraus-Winkler, Bundesministeriumfür Arbeit und Wirtschaft, Staatssekretärin fürTourismus/Secretary of State for Tourism
Mirela Kumbaro, Council of Ministers (Albania),Minister of Tourism and Environment
Dr. Jens Thraenhart, Chameleon Strategies,Founding Partner & CEO
WEDNESDAY, MARCH 6
BLUE STAGE
Hall 7.1 b
Tourism Impact for Good – Creating a Science Based Climate Economy for Tourism
Dr. Willy Legrand, IU International University of Applied Sciences, Germany, Professor
ZoritsaUrosevic, UN Tourism, Executive Director
Reconciling Safety and Sustainability: The Need to Understand Risk
Dr. Willy Legrand, IU International University of Applied Sciences, Germany, Professor
Rajan Datar, BBC, Broadcaster and Journalist, Host BBC Travel Show
Alastair Crossley, AXA Partners, Global Head of Travel Solutions
Quim Martinez Bosch, Mastercard, Vice President, Tourism Innovation Hub
Dr. Said Al Mashrafi, Sultanate of Oman, Assistant Director General for Projects and Tourism Product Development, Ministry of Heritage and Tourism
Jane Thompson, ICF, Director – Aviation, Travel and Tourism
René de Monchy, Tourism New Zealand, Chief Executive
No Risk, No Trouble – Lessons Learnt on Resilience and Crisis-Proofing European Destinations
Dr. Willy Legrand, IU International University of Applied Sciences, Germany, Professor
Eng. Matthias Beyer, mascontour GmbH, Managing Director
Marlène Bartes, European Commission, Policy Officer, Tourism
Luis Fernandes Silva, Deloitte, Senior Consultant
Anette Seidel, mascontour, Senior Consultant
Dr. Ana Tripkovic Markovic, National Tourism Organisation of Montenegro, Director
Barbara Weizsaecker, EEIA – European Exhibition Industry Alliance, Secretary General
Kristina Kette, Croatian National Tourist Board, Head of International Cooperation Department
Investment in Africa Benefits Tourism Development: How Can Africa Sustainably Grow?
Dr. Holger Bingmann, ReThinking Africa Foundation GmbH, CEO
Hanna Kleber, Corps Touristique and Kleber Group, President
Hon. Louis Steven Obeegadoo, Republic of Mauritius, Deputy Prime Minister, Minister for Housing and Land Use Planning, Minister of Tourism
H.E. Fekadu Beyene Ayana, Embassy of the Federal Democratic Republic of Ethiopia, Ambassador
Hon. John LekakenyOloltuaa, Republic of Kenya, Principal Secretary, Ministry of Tourism, Wildlife and Heritage
Hon. B. Rwodzi, Republic of Zimbabwe, Minister of Tourism and Hospitality Zimbabwe
Hon. Rodney Malindi Sikumba, Republic of Zambia, Minister of Tourism
BLUE STAGE
Hall 7.1 b
United in Diversity: Harnessing EU Collaboration for Regenerative Sustainable Tourism
Dr. Willy Legrand, IU International University ofApplied Sciences, Germany, Professor
Dr. Misa Labarile, European Commission, Policy Officer, Tourism
Power of Cooperation: Shaping a Regenerative Future for Global Tourism
Dr. Willy Legrand, IU International University of Applied Sciences, Germany, Professor
Xenia zu Hohenlohe, The Sustainable Markets Initiative, Chief Engagement & Strategy Officer
Inge Huijbrechts, Radisson Hotel Group, Global Senior Vice President Sustainability, Security and Corporate Communications
Sophie Herrmann, Systemiq GmbH, Partner and Managing Director Systemiq Germany
Glenn Mandziuk, Sustainable Hospitality Alliance, Chief Executive Officer
Dr. Sonja Stuchtey, The Landbanking Group, Founder
GREEN STAGE
Hall 3. 1
Opening Business Travel Track
Christoph Carnier, VerbandDeutschesReisemanagemente.V. (VDR), President, VDR & Senior Director Travel, Fleet & Events @ Merck
Jens Schliessmann, VerbandDeutschesReisemanagemente.V. (VDR), Executive Director
Beyond Rebound: Charting the Next Course for Global Business Travel
Suzanne Neufang, Global Business Travel Association, CEO
On the Move: Pioneering Last Mile Innovations in Business Travel
Ferdinand Hanika, FREENOW for Business, Strategic Partner Manager
Navigating the Challenges of Business Travel in 2024 – With Sustainability Top of Mind
Franck Monsauret, Uber for Business, General Manager France, DACH, Northern & Eastern Europe
From Mystery to Mastery: A Guide on How Digital Processes Elevate Quality and Customer Excitement
Markus Seitner, SIXT, Director Sales Marketing & Product Enablement Corporate Sales
AI with a Human Touch: Elevating Business Travel While Keeping People at the Heart of the Journey
Eugen Triebelhorn, TravelPerk Germany, Managing Director & Country Head DACH
LABOUR SHORTAGE: A Never-ending Story or Is There Any Hope?
Rafael Larrazábal, visumPOINT, Sales Manager international
Kathrein Walter, visumPOINT, VP of Growth
GREEN STAGE
Hall 3. 1
Look to Youth Travel for the Future
David Chapman, WYSE Travel Confederation, Director General
President and CEO Russ Hedge, HI USA, CEO
Heidi Durflinger, EF World Journeys, President
Soren Sattrup, Kilroy, Director Concepts Development
Boosting the Growth of Cycling Tourism with Data, Quality and Digital Tools
Agathe Daudibon, European Cyclists‘ Federation – EuroVelo, Manager EuroVelo
Alexandra Fournier, European Cyclists‘ Federation, EuroVelo& Projects Coordinator
Heiko Riekenberg, Bikemap /CycleSummit, CEO
Iris Wermescher, Komoot, Business Development Director
Hartmut Wimmer, Outdooractive, CEO & Founder
Jessica Casagrande, European Cyclists‘ Federation, EuroVelo, Communications and Projects Coordinator
Bertrand Charlet, MHikes, Business Unit Manager
Christian Tänzler, ADFC, Bundesvorstandsmitglied
Russell Walters, Adventure Travel Trade Association, Destination Development & North America Regional Director
Zukunft Wintersport&Tourismus (in German only)
Prof. (FH) Hubert J. Siller, MCI Internationale Hochschule GmbH Department Tourismus&Freizeitwirtschaft | MCI Tourismus, Leitung
Univ. Prof. Dr. Ralf Roth, Deutsche Sporthochschule Köln, Institut für Outdoor Sport und Umweltforschung, Leitung
Charting a Sustainable Course: Lessons in Responsible Tourism from Slovenia‘s Julian Alps and Triglav National Park
Bernhard Scholz, Outdooractive, Director B2B
Klemen Langus, Tourism Bohinj, Director
AdventureConnect ITB Berlin – Now what. Our Role in Crisis Recovery
Mira Polling-Anselmi, ATTA Adventure Travel Trade Association, Vice President Community
Russell Walters, Adventure Travel Trade Association, Destination Development & North America Regional Director
Hjortur Smarason, Chameleon Strategies, Partner
ETRAVEL STAGE
Hall 6.1
Opening and Welcome TTA Track
Charlotte Lamp Davies, A Bright Approach, Founder & Managing Director
How to Accommodate the Global Traveller
Charlotte Lamp Davies, A Bright Approach, Founder & Managing Director
Schubert Lou, Trip.com, Chief Operating Officer
Industry Partnerships – How New Technology Benefits Tours & Activities
Charlotte Lamp Davies, A Bright Approach, Founder & Managing Director
Manuel Hilty, Nezasa, CEO
Matthias Huwiler, FTI, MD
Fernanda Barrence Mutz, The Trip Boutique AI, CEO and Co-Counder
Benno Iten, Twerenbold Reisen Group, Chief Digital Officer
AI Is Coming For Your Tour Bus
Alex Bainbridge, Autoura, Founder
The Power of Local Experiences – Enhancing Travel Sellers‘ Brand Differentiation and Traveller Engagement
Kate Harden-England, Travolution, Editor
Sergio Vargas Johansson, Joyned, Managing Director, Travel
Nicolas Martiquet, Director, Amadeus Discover platform
The Outlook for Experiences: Key Trends in Tours, Activities & Attractions
Douglas Quinby, Arival, CEO
Nishank Gopalkrishnan, TUI Musement, Chief Commercial Officer
Kristin Dorsett, Viator, Chief Product Officer
ETRAVEL STAGE
Hall 6.1
Transforming Hospitality: Leveraging AI and Generative Technologies for Enhanced Productivity and Creativity (powered by SHR Group)
Ian Sloan, SHR Group, SVP Customer Success & Service Delivery
Engineering the Future: How GenAI and Microsoft Copilot Bring a New Intelligence to Travel
Dirk Rogl, Travel.Commerce., Managing Director
Karan Bagga, Microsoft, Engineering Group Manager, Travel & AI
Best Practice Amadeus: How GenAI Is Boosting Corporate Travel
Goetz Posner, Amadeus Cytric Solutions, Global Head of Marketing & Customer Experience
The Impact of AI on Google Search: How It Will Change the Travel Game
Thomas Hertkorn, Peak Ace, Lead AI & Innovations
How AI Is Reshaping Travel Searches and Bookings
Dirk Rogl, Travel.Commerce., Managing Director
Dr. Patrick Andrae, Hometogo, CEO
Kickstart the Generative AI Journey with Google
Michael Giangrande, Google, Travel Industry Lead, Google Cloud Germany
The AI Advantage – Enhancing Productivity and Decisions with Smart Prompts
Leila Summa, PlayToChange, Business Enabler
The Big Reality Check: How AI Is Performing in Leisure Travel in 2024
Dirk Rogl, Travel.Commerce., Managing Director
Torsten Ostmeier, honeepot GmbH, Founder & CEO
Markus Stumpe, Cruisewatch, CEO
ORANGE STAGE
Hall 7.1 a
Biodiversity: An Additional Challenge for a Tired World Governance
Dr. Willy Legrand, IU International University of Applied Sciences, Germany, Professor
Dr. Bruno Oberle, World Resources Forum, International Resource Panel, Green Digital Finance Alliance, International Union for Conservation of Nature, President, Panel Member, Chair, Former Director General
Leave No Footprints and Take only Memories: Tourism‘s Biodiversity Ambitions and Results
Dr. Willy Legrand, IU International University of Applied Sciences, Germany, Professor
Xenia zu Hohenlohe, The Sustainable Markets Initiative, Chief Engagement & Strategy Officer
Dr. Frauke Fischer, AgenturAuf!, Founder & Owner
Holly Tuppen, The Long Run, Communications Manager
Netsai Bollmann, KAZA TFCA Secretariat, Programme Manager
Eric Ricaurte, Greenview, Founder & CEO
Sage Bucher-Melcer, Pollination Group, Associate Director
Sustainable Rural Tourism: A Foundation for Biodiversity Preservation and Gender Equality – Potentials and Interactions
Dr. Willy Legrand, IU International University of Applied Sciences, Germany, Professor
Xenia zu Hohenlohe, The Sustainable Markets Initiative, Chief Engagement & Strategy Officer
Jochen Steinhilber, Federal Ministry of Economic Cooperation and Development (BMZ), Germany, Directorate-General
Dr. Nicole Haeusler, University of Sustainable Development Eberswalde, Tourism Consultant and Visiting Professor
Jost Neumann, TUI Care Foundation, Director Programmes
Burulgul Sultanova, GIZ, Sustainability Advisor
Anna Grodzki, Matoke Tours, Managing Director
Ben Owen, UN Tourism, Senior Project Specialist, Ethics, Culture and Social Responsibility Department
Pioneering the Transition towards Net Zero: Climate Footprints Unveiled
Dr. Willy Legrand, IU International University of Applied Sciences, Germany, Professor
Xenia zu Hohenlohe, The Sustainable Markets Initiative, Chief Engagement & Strategy Officer
Ingo Burmester, DER Touristik, CEO
Laura Meyer, Hotelplan, CEO
Markus Orth, Lufthansa City Center, Managing Director
Swantje Lehners, Futouris, KlimaLink, CEO, Chairwoman
ORANGE STAGE
Hall 7.1 a
Begegnungenim Urlaub: Nachhaltiges Reisen verbindet Menschen! Aber wiegelingt das? (in German only)
Katty Salié, Kultur-Journalistin
Dr. Gökhan Tuncer, Heinrich-Böll-Stiftung, Direktor, Büro Tirana
Stephan Orth, DeutschlandsbekanntesterCouchsurfer, BestsellerAutor
Prof. Dr.Surjo R. Soekadar, Charité – Universitätsmedizin Berlin, Einstein-Professor für KlinischeNeurotechnologie
Peter-Mario Kubsch, Studiosus, Geschäftsführer
Technology for Sustainable Tourism Innovation
Prof. Dr. Xavier Font, University of Surrey, Professor
Dr. Bijan Khazai, Risklayer GmbH, CEO
Visiting Professor Eduard Romulus Goean, Therme Group, VP of New Business Partnerships
Jessica Matthias, Sabre, Director of Sustainability
Bert van der Stege, Harbour Air, CEO
Jahanzeeb Ahmed, BeCause.Eco, Chief Commercial Officer
The Story of Sustainable Tourism in Estonia
Külli Kraner, Ministry of Economic Affairs and Communications for Estonia, Head of Tourism
The Right Message in Tourism: Making Genuine ESG Claims
Dr. Willy Legrand, IU International University of Applied Sciences, Germany, Professor
Xenia zu Hohenlohe, The Sustainable Markets Initiative, Chief Engagement & Strategy Officer
Tonya Fitzpatrick, World Footprints, Founder & CEO
Hazel McGuire, Intrepid, General Manager UK & Ireland
Victoria Knauer-Hansen, GreenSignInstitut GmbH, Sustainability Manager
Rob Holmes, GLP Films, Founder & Chief Strategist
Amanda Ho, Regenerative Travel, Co-founder & CEO
Radical Change(s) in Tourism: Are We Drastic Enough?
Dr. Willy Legrand, IU International University of Applied Sciences, Germany, Professor
Prof. Stephan Gerhard, Entrepreneur
Georg Schweisfurth, Founder of „Herrmannsdorfer” organic farms and former board member of Greenpeace
Prof. Dr. Burkhard von Freyberg, Munich University of Applied Sciences / Zarges von Freyberg Hotel Consulting, Professor / Managing Partner
Aurelie Sandler, Evaneos, Co-CEO
Hisham Zaazou, PhD, Former Minister of Tourism, Egypt
Graeme Jackson, The Travel Foundation, Head of Strategic Partnerships
BLUE STAGE
Hall7.1b
Luxury Travel takes the Lead – Driving Transformation from a Position of Strength
Dr. Karoline Wiegerink, HotelschoolThe Hague, Professor of City Hospitality
Caroline Bremner, Euromonitor, Senior Head of Travel Research
Kirsten Feld-Türkis, PROPHET Germany GmbH, Associate Partner
Sebastian Riewe, Kempinski Hotels S.A., Vice President Global Sales
Rodrigo Esponda, Visit Los Cabos, Managing Director
Zoran Pejovic, Losinj Hotels & Villas, Chief Transformation Officer
Well-being Unveiled: The Total Human Hospitality Experience
Yasemin Oruc, HotelschoolThe Hague, Research Fellow
Dr. Valentina Clergue, EHL Hospitality Business School, Assistant Professor of Marketing
Sonal Uberoi, Spa Balance Consulting, Founding Director
Dott. Arch. (IUAV) Eileen Meyer, CoCoN by Eileen Meyer, owner
Michael Altewischer, Wellness-Hotels & Resorts GmbH, Managing Partner
The Future is Now: Redefining Hotel Guest Experiences in the Digital Age
Dr. Alexander Lennart Schmidt, HotelschoolThe Hague, Professor of Technological Innovation
Prof. Dr. Vanessa Borkmann, Fraunhofer IAO & SRH Berlin University of Applied Sciences, Research Lead FutureHotel Innovation Network & Professor for Tourism and Hotel Management
Che‘ Govender, Hotelschool The Hague, Researcher
Immerse Yourself into the Future of Virtual Reality Hospitality Training | Interactive Experience Session
Dr. Alexander Lennart Schmidt, HotelschoolThe Hague, Professor of Technological Innovation
Che‘ Govender, Hotelschool The Hague, Researcher
BLUE STAGE
Hall7.1b
From Insights to Delight: Transforming Hotel Guest Journeys through Data
Dr. Alexander Lennart Schmidt, HotelschoolThe Hague, Professor of Technological Innovation
Ulrich Pillau, Apaleo, Founder & CEO
Hans Arno Sonderfeld, Schlossbräumk | hotels GmbH, Geschäftsführer
Eva Klausner, numa, Director of Guest Experience
Thomas Zaufal, citizenM, Technical Owner
Ron Sandel, Airbnb, General Manager, HotelTonight and Hotels
The Added Value of Community-driven Hotels and Hybrid-hospitality: from Potential to Practice
Dr. Karoline Wiegerink, HotelschoolThe Hague, Professor of City Hospitality
Dr. Ko Koens, Inholland University of Applied Sciences, Professor of New Urban Tourism
Dr. Sabrina Seeler, FH Westküste, Lehrkraft für besondereAufgaben, FH Westküste&Vorstandsmitglied DI Tourismusforschung
Inge Huijbrechts, Radisson Hotel Group, Global Senior Vice President Sustainability, Security and Corporate Communications
Gitte Mikkelsen, Wonderful Copenhagen, Senior Manager
Laura Steden, DER Touristik Group, Director Corporate Responsibility
Co-creating FutureHotel Scenarios – Interactive Session
Dr. Constanze Heydkamp, Fraunhofer IAO,Team Smart Urban Environments at FraunhoferIAO, Research Coordination and ManagementFutureHotel Innovation Network
GREEN STAGE
Hall 3.1
Opening and Welcome Future Work Track
Dirk Rogl, Travel.Commerce., Managing Director
Resolving the Mismatch: Current andFuture Skills Needs in Tourism
Sabine Pracht, Coaching Female Leadership &Transformation, Gründerin, Coach für FemaleLeadership & Transformation
Dr CornéDijkmans, Breda University of AppliedSciences, Director of Research
Claire Steiner, Institute of Travel & Tourism, Director
Lobke Elbers, Pact for Next Tourism GenerationSkills (PANTOUR), Lead Digital
Marlène Bartes, European Commission, PolicyOfficer, Tourism
Leading the Change: Corporate Culture inFuture Workforce
Madlen Schwing, Catholic University of Eichstätt-Ingolstadt, Research Associate
Bonita Grupp, TRIGEMA W. Grupp KG, CEO
Madame Eliza Reid, Iceland, Author & First Lady
Britta Fischer, DER Touristik, CHRO
Gitta Brückmann, Marriott Hotel Holding GmbH,Vice President Corporate Social Responsibility EMEA,Government Affairs Europe
Was Frauen wollen – Eine Betrachtungder Karriereentwicklung von Frauen in der deutschenTourismuswirtschaft (German only)
Prof. Dr. Heinz-Dieter Quack, Ostfalia Universityof Applied Sciences, Professor for DestinationManagement
Prof. Dr. Claudia Brözel, Hochschule für nachhaltigeEntwicklung in Eberswalde, Professorin
Sabine Pracht, Coaching Female Leadership &Transformation, Gründerin, Coach für FemaleLeadership & Transformation
Lena Zell, Hochschule für nachhaltigeEntwicklungEberswalde, Projektmanagerin
Gender Equality: Wie gestalten wireinegleichberechtigteArbeitsweltimTourismus?(in German only)
Dr. Franziska Thiele, Ostfalia Hochschule fürangewandteWissenschaften, WissenschaftlicheMitarbeiterin
Prof. Dr. Claudia Brözel, Hochschule für nachhaltigeEntwicklung in Eberswalde, Professorin
Sabine Pracht, Coaching Female Leadership &Transformation, Gründerin, Coach für FemaleLeadership & Transformation
Isabell Decker, Saint Elmo‘s TourismusmarketingGmbH, Senior Consultant | Strategic Design
Jan Grossmann, B&B Hotels Germany GmbH, Headof Human Resources Central & Northern Europe
Irmela Preissner, Biblische Reisen GmbH,Geschäftsführerin
Dieter Janecek, Bundesministerium für Wirtschaftund Klimaschutz, Koordinator der Bundesregierungfür die Maritime Wirtschaft und Tourismus
GREEN STAGE
Hall 3.1
AusländischeFachkräftegewinnen und halten (in German only)
Prof. Dr. Heinz-Dieter Quack, Ostfalia University of Applied Sciences, Professor for Destination Management
Dirk Binding, DIHK, BereichsleiterDigitaleWirtschaft, Infrastruktur, Regionalpolitik
Ulrich Schneider, IHK Trier, GeschäftsführerBereichAusbildung
Marion Mangrich, WeinhotelKlostermühle, Geschäftsführerin
Mahesa Biru Langit, WeinhotelKlostermühle, Ockfen, Auszubildenderzum Koch (2. Ausbildungsjahr, ausIndonesien)
EuropäischeTalenteimFokus: Innovative Wege zurMitarbeitergewinnung und -bindung in der Tourismusbranche (in German only)
Prof. Dr. Heinz-Dieter Quack, Ostfalia University of Applied Sciences, Professor for Destination Management
Mag. Karin M. Kirchmair – Lindner, ATRACT eG, Founder & Board of Directors, Management Board
Pia Hernegger, ATRACT, Head of Recruiting & Matching
Fach- und Arbeitskräftemangeltreffen auf Gen Z und demographischen Wandel: DüstereAussichtenoder Chance zur Transformation des ArbeitsmarktesimTourismus? (in German only)
Dr. Sabrina Seeler, FH Westküste, Lehrkraft für besondereAufgaben, FH Westküste&Vorstandsmitglied DI Tourismusforschung
Prof. Dr. Sven Groß, Hochschule Harz, Professor für Management von Verkehrsträgern, Hochschule Harz & Fellow DI Tourismusforschung, FH Westküste
Katharina Richter, FH Westküste, Studentin, 5. Semester International Tourism Management
Neele Stosik, FH Westküste, Studentin, 5. Semester International Tourism Management
Chiara Weinforth, Deutscher Tourismusverband, Veranstaltungsmanagerin
Hanna Präger, TourismusverbandFläminge.V., Produktmarketing&Innovationsmanagement
Wrap-Up des Tages
Prof. Dr. Heinz-Dieter Quack, Ostfalia University of Applied Sciences, Professor for Destination Management
eTRAVEL STAGE
Hall 6.1
Taking Notes – Lessons from Asia‘s Digital Frontier – hosted by TravelDaily China
Charlie Li, TravelDaily China, Founder & CEO
Vivian Zhou, Jin Jiang International, Vice President
Zhiwei Bai, Tongcheng Travel (LY.COM), Chief Marketing Officer
Jongyoon (Jeff) Kim, Yanlja, CEO
Camping Goes Digital
Michael Frischkorn, PiNCAMP GmbH, Chief Product & Technology Officer
Skyscanner Horizons: 2024 Traveller Trends and Insights Revealed – powered by Skyscanner
Zeynep Mutlu Bigali, Skyscanner, Head of Destination Partnerships, EMEA
Elevating Railways: Leveraging Resale for a Revolutionized Customer Journey Toward a Greener Future
Sarah Panthou, OUIGO, Director Deputy Commercial & Marketing
Gilles de Richemond, Fairlyne, Cofounder & CEO
Transportation Taking a Turn – The New Technologies in Ground and Sea Transportation
Lea Jordan, ITB Berlin Convention, Member of the Board of Experts
Noam Toister, Travelier, Co-Founder & CEO
Marc Hofmann, CheckMyBus, CEO
The Road to Modern Airline Retailing – Where Are We at?
Lea Jordan, ITB Berlin Convention, Member of the Board of Experts
Glenn Morgan, Threedot, Partner
Dr. Boris Padovan, Travel in Motion AG, Partner
Lindsay Millward, Sabre Travel Solutions, Senior Director Commercial, Airline EMEA
How Hyatt is Driving Strong Results with Authentic Storytelling on TikTok, powered by TikTok
Michael Schumacher, TikTok, Brand Partnerships Lead – Travel & Mobility
Laura Ferrari, Hyatt, Director of Social Media EAME
eTRAVEL STAGE
Hall 6.11
Neue Räume für digitaleInnovationen: Knowledge Graph, und nun? Das bringt Open Data wirklich (in German only)
Dirk Rogl, Travel.Commerce., Managing Director
Alexa Brandau, Deutsche Zentrale für Tourismus, BereichsleiterinMedienmanagement
Richard Hunkel, Deutsche Zentrale für Tourismus, Leiter Open Data &DigitaleProjekte
Ricardo Rohland, Join, IT-Consultant
Alexander Pietsch, Join, Digitalisierungsexperte
Die Lückeschließen: LokaleErlebnisseendlichweltweitbuchbarmachen (in German only)
Michael Schmidt, Travel.Commerce., Partner
Dr. Michael Braun, TourismusverbandOstbayern, GeschäftsführenderVorstand
Larissa Dosenbach, CFM_media, Head of Destinations
Smart Tourism: NachhaltigesDatenmanagementzureffektivenGästeansprache (in German only)
Geschäftsführer Adi Hadzimuratovic, neusta destination.one GmbH, Geschäftsführer
Endlich den Gast verstehen: Von der Gästekartezumdigitalen Wallet (in German only)
Reinhard Lanner, Workersonthefield, Strategy Advisor Travel & Hospitality
Endlich allesuntereinem Dach: Wie Tourism Data Spaces eine Destination beflügelnkönnen (in German only)
Dirk Rogl, Travel.Commerce., Managing Director
Natascha Totzler, nexyo GmbH, Geschäftsführung
Fritz Fahringer, Standortagentur Tirol GmbH / datahub.tirol, Head of Digitalization
Masterclass: Google für Destinationen (in German only)
Dirk Rogl, Travel.Commerce., Managing Director
Sibylle Rudolph, Google, Industry Manager Travel
Tags: airline industry, airline MICE planners, B2B trade event, Cruise Industry, decision maker of tourism, global destination management companies, global hospitality industry leaders, international travel influences, ITB Berlin 2024, think tanks, travel and tourism industry, travel technology leaders, travel technology services
Saturday, April 27, 2024
Saturday, April 27, 2024
Sunday, April 28, 2024
