Jason Pirock Appointed Vice President, Global Brand Marketing at Outrigger Hospitality Group: A Bold New Chapter for the Iconic Brand

In a significant move for Outrigger Hospitality Group, Jason Pirock has been appointed as the Vice President, Global Brand Marketing effective September 1, 2025. This appointment marks a new era for Outrigger, as Pirock brings with him over 18 years of senior marketing leadership from various prestigious hospitality brands, including Springboard Hospitality, Aparium Hotel Group, and Hyatt. His extensive experience is set to shape the future of Outrigger’s brand and marketing strategy as the company continues to expand and evolve.

As Vice President, Pirock will oversee global brand strategy, marketing initiatives, and communications for Outrigger’s extensive portfolio of resorts, spanning iconic destinations such as Hawaii, Fiji, Thailand, and the Maldives. His leadership will drive efforts to enhance brand awareness, improve guest engagement, and deliver innovative marketing solutions to elevate Outrigger’s reputation as a premier hospitality provider.

A Proven Track Record in Hospitality Marketing Leadership

Jason Pirock’s career in hospitality marketing is marked by his strategic thinking and ability to deliver results. Before his appointment at Outrigger, Pirock served as the Marketing and Brand Strategy Lead for Springboard Hospitality, where he managed marketing for 50+ boutique hotels, restaurants, and bars across the United States. He was instrumental in driving brand visibility, guest engagement, and revenue growth, applying innovative marketing techniques that increased the properties’ standing in a highly competitive market.

Pirock also played a key role in Aparium Hotel Group, where he drove the rebranding and positioning of multiple properties, positioning them as distinct and sought-after brands in their respective markets. His work has earned him recognition as one of the leading figures in the industry, with a keen ability to blend traditional marketing strategies with digital innovations.

His leadership experience extends to Hyatt, Brookfield Retail Properties, Target, and Sears, where he played pivotal roles in brand management, strategic communications, and digital marketing. His diverse background has made him a well-rounded and forward-thinking marketing leader, and his appointment at Outrigger is set to bring the company’s global marketing efforts to new heights.

Pirock’s Focus on Digital Marketing and Brand Innovation

In his new role at Outrigger Hospitality Group, Jason Pirock will focus on driving global marketing campaigns and overseeing creative and content strategies to ensure that Outrigger’s brand message resonates with audiences worldwide. His focus on digital marketing and social media strategy will play a central role in expanding the brand’s presence in both existing and new markets.

Pirock’s expertise in SEO marketing and digital advertising will be key as Outrigger strengthens its online presence, particularly with the rise of mobile-first platforms and social media-driven decisions. His ability to use data analytics and targeted marketing strategies will help Outrigger enhance its digital engagement and attract a wider range of guests, from business travelers to leisure tourists.

Moreover, Pirock will oversee brand campaigns across various platforms, ensuring that Outrigger’s messaging aligns with its commitment to authenticity, sustainability, and delivering an exceptional guest experience. By creating integrated campaigns that reflect Outrigger’s values, he aims to amplify the company’s brand reputation globally and strengthen its relationships with its guests.

Outrigger Hospitality Group’s Global Reach and Vision

Outrigger Hospitality Group has long been a leader in the hospitality industry, with a strong presence in premier destinations such as Hawaii, Fiji, Thailand, Mauritius, and the Maldives. The company is known for its commitment to authentic, locally inspired experiences that connect travelers with the culture, history, and landscapes of the destinations it serves.

With Jason Pirock’s appointment, Outrigger is poised to continue its global expansion and enhance its position as a premium brand for travelers seeking unique, immersive stays. The brand’s focus on family-friendly resorts, luxury experiences, and sustainable tourism will be key pillars in Pirock’s brand strategy as he works to elevate Outrigger’s presence across the globe.

Pirock’s Leadership Philosophy: Driving Innovation and Growth

Jason Pirock is known for his innovative leadership style that combines strategic insight with creative thinking. He places a strong emphasis on collaboration and believes in empowering his teams to execute bold ideas that drive results. This philosophy will be crucial as he leads Outrigger’s marketing team, ensuring that the brand’s growth is fueled by forward-thinking strategies that align with consumer expectations and industry trends.

In addition to overseeing the brand’s global marketing strategy, Pirock is also committed to fostering a culture of continuous learning and development within his team. His experience in mentoring emerging leaders in the hospitality sector will play an important role in ensuring that Outrigger’s marketing department continues to thrive and innovate.

Recognitions and Achievements

Pirock’s accomplishments have not gone unnoticed. He was recognized by Brand Innovators as part of their prestigious “40 Under 40 Midwest” list, a testament to his impact on the marketing industry. His ability to create brand strategies that deliver measurable results and enhance brand equity has earned him respect and admiration across the hospitality sector.

Under his leadership, Outrigger Hospitality Group is well-positioned to continue its path of growth and innovation while maintaining its commitment to sustainability and guest satisfaction. Pirock’s leadership will ensure that the company remains at the forefront of the hospitality industry, connecting guests with unforgettable experiences in some of the world’s most breathtaking destinations.

Outrigger’s Future with Pirock at the Helm

The appointment of Jason Pirock as Vice President, Global Brand Marketing marks a significant step for Outrigger Hospitality Group as it navigates a rapidly changing hospitality landscape. With his extensive experience in brand strategy, digital marketing, and global brand communications, Pirock is set to lead the company into a new era of growth and success. His leadership will drive brand visibility, increase guest loyalty, and expand Outrigger’s presence in key markets around the world.

As Outrigger continues to expand its portfolio and strengthen its brand across international markets, Pirock’s influence will be instrumental in ensuring the company’s position as a global leader in luxury hospitality. The future of Outrigger looks incredibly bright with his expertise and leadership guiding the brand forward.