J&K sees sharp increase in tourist arrivals post reopening

Tuesday, April 5, 2022

Srinagar’s popular gardens reopened last month; hence, tourist arrivals have seen a sharp increase in the scenic Jammu & Kashmir (J&K).

J&K tourism officials said that March 2022 broke the 10-year tourist arrival record in Kashmir. Thus, it can be said that Kashmir’s tourism industry is finally on itsroad to recovery.

Director Tourism Kashmir G.N. Itoo said that the J&K tourism department has started promoting all the seasons in Kashmir. This is the first time that spring season is being promoted in Kashmir.

1,62,664 domestic travelers and 490 foreigners visited the Kashmir Valley in the months of January and February.

During the first three months of this year, more than 3 lakh tourists arrived in Kashmir to relish the snowfall in Gulmarg, Sonamarg and Pahalgam followed by the spring tourism in Srinagar’s Dal Lake. Kashmir’s Tulip Garden at the foothills of the Zabarwan range in Srinagar witnessed 2 lakh visitors within 10 days of reopening.

Secretary, Tourism and Culture, Sarmad Hafeez said that since the J&K government has given tourism a priority, advertising campaigns have been launched across India for encouraging tourists to come to Kashmir.

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