Paraguay Tourism Enters New Growth Era As Minor Hotels Launches NH Hotel Expansion Plan

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Paraguay is experiencing an increase in tourism and Minor Hotels is helping to contribute through their recent expansion of the NH Hotel chain in Asunción. With Minor Hotel’s investment in Paraguay, it will not only build more places to stay in the country, but contribute to the development of tourism in Paraguay. Minor Hotel Group has signed two different agreements with Grupo Petra of Paraguay. The first agreement is to jointly develop hotels in the country and the second is for Minor Hotel Group to manage a hotel in Asunción, the country’s capital. It will be operated by Minor Hotel Group’s subsidiary NH Hotel Group.

The new four-star hotel will become an important addition to Minor Hotels’ growing international portfolio and support the company’s asset-light growth strategy. This approach focuses on expanding through management and franchise agreements with strong local partners in markets that offer long-term tourism, business and investment potential.

With more than 640 properties operating or under development across 67 countries, Minor Hotels continues to strengthen its global presence by partnering with local developers that understand regional market opportunities.

The collaboration with Grupo Petra will establish a platform to identify, structure and promote future hotel projects in Paraguay. Minor Hotels will evaluate these opportunities for potential management agreements, with a focus on expanding its internationally recognised brands, including NH Hotels & Resorts, NH Collection and Tivoli.

The partnership aims to develop hotels across the upscale, upper-upscale and luxury segments, responding to rising demand from leisure travellers, corporate visitors and the growing MICE sector in Paraguay.

Minor Hotels Targets Paraguay’s Growing Tourism And Investment Potential

Minor Hotels’ expansion comes as Paraguay emerges as one of South America’s promising markets for tourism and real estate investment. The country is benefiting from a stable economic environment, infrastructure improvements and increasing demand for high-quality accommodation.

Asunción remains the centre of Paraguay’s financial, commercial and administrative activities. The capital continues to attract business travellers, investors and international visitors due to its expanding economy and improving urban development.

However, growth opportunities are also expanding beyond Asunción. Cities such as Ciudad del Este and Encarnación are gaining importance through their commercial activity, regional connectivity and tourism potential.

Ciudad del Este offers opportunities linked to cross-border trade and business travel, while Encarnación is strengthening its position as a destination connected with tourism, events and residential development.

Minor Hotels and Grupo Petra plan to evaluate opportunities in these markets alongside Asunción, creating a more diversified hospitality network that reflects the different needs of travellers.

The partnership will also explore additional cities experiencing economic growth through new investments and strategic infrastructure projects, supporting the development of a wider hotel ecosystem across Paraguay.

Minor Hotels And Grupo Petra Expand Existing Partnership With NH Collection Project

The latest agreements build on the existing relationship between Minor Hotels and Grupo Petra in Paraguay. The first major milestone of their cooperation will be Petra Imperiale, Grupo Petra’s flagship development in Asunción.

The mixed-use project, currently under construction and scheduled to open in early 2030, will include a hotel operating under the NH Collection brand.

The development is expected to contribute to the transformation of Asunción’s hospitality landscape by introducing premium accommodation combined with modern urban facilities.

The NH Collection property will target travellers seeking upscale experiences, including international tourists, corporate guests and visitors attending major events in the Paraguayan capital.

This project reflects the growing role of global hospitality brands in supporting Paraguay’s tourism ambitions and meeting increasing demand for internationally recognised accommodation standards.

New NH Hotel In Asunción To Strengthen Business And Leisure Travel

Minor Hotels will further expand its Paraguayan footprint through the development of a new NH Hotels & Resorts property in Asunción.

Construction of the four-star hotel is scheduled to begin in the first quarter of 2027, with the opening expected by late 2029. The property will feature 116 rooms designed to serve business travellers, leisure visitors and guests attending meetings and events.

The hotel will be located on Calle Quesada, close to major city landmarks including Shopping Mariscal, Inter-American Development Bank offices, leading financial institutions and key areas of Asunción’s business district.

The strategic location will provide easy access to important roads such as Mariscal López Avenue and San Martín Avenue. The property will also be positioned around 20 minutes from Silvio Pettirossi International Airport and approximately 10 minutes from World Trade Center Asunción.

The hotel will include modern facilities designed to enhance the guest experience. These will feature a rooftop restaurant and bar, 244 square metres of meeting and event areas, a gym and an outdoor swimming pool.

The combination of business facilities and leisure amenities will allow the property to serve a wide range of travellers while supporting Asunción’s position as Paraguay’s leading business and tourism hub.

Minor Hotels Brings Global Hospitality Expertise To Paraguay

The partnership between Minor Hotels and Grupo Petra combines international hospitality expertise with local real estate knowledge.

Minor Hotels will contribute its global hotel management capabilities, international distribution network and commercial experience, while Grupo Petra will provide local market understanding and development expertise.

Together, both companies aim to support the continued growth of Paraguay’s hospitality sector by introducing globally recognised hotel brands and creating new accommodation options for domestic, regional and international travellers.

The signing of the agreements in Madrid marks a major step in strengthening cooperation between the two companies. It connects Paraguay’s growing tourism opportunities with international hospitality standards and long-term investment strategies.

Through new developments, strategic partnerships and expanded brand presence, Minor Hotels and Grupo Petra are positioning themselves as key contributors to the future growth of Paraguay’s tourism and hospitality industry.

Gonzalo Aguilar, CEO of Minor Hotels Europe & Americas, commented: “We are delighted to continue developing new agreements with Grupo Petra in Paraguay, a market where we see highly compelling opportunities for selective, long-term growth. This collaboration allows us to explore new projects alongside a local partner with deep market knowledge and strong development capabilities, while leveraging the strength of our brands, our international operational expertise, and a global commercial platform. Our objective is to move forward with discipline, identifying opportunities that can deliver value for owners, guests and destinations.”

Carlos Guasti, president of Grupo Petra, noted: “This alliance with Minor Hotels represents a significant step in our vision to contribute to the evolution of the Paraguayan real estate and hospitality market through international-scale projects. At Grupo Petra, we work to bring global brands and operators to the country that offer expertise, top-tier standards, and new development opportunities. Paraguay is experiencing a period of real estate, corporate, and tourism growth, and we believe this collaboration will support that momentum with proposals capable of driving value for the sector, destinations, and the country’s positioning as an attractive market for investment.”

Through these agreements, Minor Hotels strengthens its long-term growth strategy in Latin America by expanding through flexible and scalable hotel management models in partnership with local stakeholders. Future development opportunities will be assessed individually, with each potential project evaluated against the operational requirements, quality standards and brand criteria established by Minor Hotels.