Tuesday, January 23, 2024
Keith Sheldon has been elevated to the position of President of Entertainment and Brand Management for Seminole Gaming and Hard Rock International by Seminole Hard Rock. In this expanded role, Sheldon will oversee brand management, consumer marketing, brand partnerships, and sponsorship revenue generation. His responsibilities will encompass various aspects of entertainment, including programming, talent acquisition, nightlife, and industry relations. Sheldon will continue to report to Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming.
Under Sheldon’s leadership since joining the team in 2020, he has played a crucial role in enhancing the Hard Rock and Seminole Hard Rock brands through strategic partnerships and hosting exceptional events for guests. Jim Allen expressed excitement for Keith to further enhance these entertainment experiences with new partners and strengthen the brands in innovative ways in his expanded role.
In his previous role as President of Entertainment at Seminole Hard Rock over the past four years, Sheldon successfully curated a lineup of world-class entertainment, sports, and lifestyle events. This includes performances by renowned artists such as The Rolling Stones, Metallica, Billy Joel, Bruce Springsteen, Elton John, Maluma, Wu-Tang Clan, The Chainsmokers, Tiësto, Dave Chappelle, and Post Malone, among others. Additionally, Sheldon spearheaded groundbreaking partnerships with Formula 1 Miami Grand Prix, Las Vegas Grand Prix, Oracle Red Bull Racing, Sports Illustrated Swimsuit, Audacy, Horizon Media, and Lionsgate Pictures for John Wick: Chapter 4 at Seminole Hard Rock.
“I am honored to work with incredible performers, partners, and Team Members at Hard Rock and Seminole Gaming and look forward to growing our unique brand offerings for entertainment lovers and guests around the world,” said Sheldon.
Sunday, April 28, 2024
Sunday, April 28, 2024
Sunday, April 28, 2024
Sunday, April 28, 2024
