Kerala launches major marketing initiative to exploit thehuge tourism potential of the Malabar region

Tuesday, January 18, 2022

Kerala has launched a major marketing initiative to exploit thehuge tourism potential of the Malabar region by roping in top tour operators from India and abroad to lure domestic and foreign visitors to the seven northern districts.

Kerala Tourism Minister P A Mohamed Riyas released the logo of the initiative known as, ‘Fam 2 Malabar 500’, which will see around 500 tour operators from India and abroad being brought to Thrissur, Palakkad, Malappuram, Kozhikode, Kannur, Wayanad and Kasaragod districts this year to acquaintthem with the possibilities of the region for becoming a vibrant tourism hub.

The logo release function was attended by Venu V, Additional Chief Secretary, Tourism and PrasanthVasudev, Deputy Director, Tourism.

“This initiative will help mark Malabar firmly on the global tourism map and attract domestic and international visitors to the region through the packages of tour operators,”said Riyas.The Kerala Government will extend all support to the tour operators and the industry bodies joining hands with the campaign.

As part of ‘Fam 2 Malabar 500’, the tour operators will be taken on familiarization trips through the panoramic settings of north Kerala, so that they can have a hands on feel of Malabar’s history, heritage and lifestyle.

The first batch of around 70 tour operators will be reaching Kannur on January 17, to be hosted by North Malabar Chamber of Commerce under a package called, “Mystical Malabar.”

This group includes tour and travel organizers from Mumbai, Pune, Bengaluru and Kolhapur, and they will be taken to various places of interest in Kasaragod, Kannur and Wayanad till January 20.

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