Thailand Unveils Massive Tourism Campaign Across Spain with Exclusive Travel Deals to Boost Winter Holidays

Thailand is positioning itself effectively within Spain’s long haul tourism industry by means of an extensive tourism marketing campaign targeting Spanish tourists who will be visiting the country towards the end of 2026 and the start of 2027. After the success of the Amazing Thailand Fest 2026 in Madrid, TAT has widened its marketing campaign by introducing a national travel sales campaign in collaboration with the Spanish travel retail network Viajes El Corte Inglés.

The campaign, titled Grandes Viajes 2027: Descubre Tailandia, began on 26 September and continues throughout October 2026. It brings together attractive holiday packages, special booking incentives and widespread advertising across Spain. The initiative aims to turn growing interest in Thai culture, cuisine and destinations into confirmed holiday bookings, while strengthening Thailand’s appeal among Spanish travellers seeking memorable experiences in Asia.

Thailand Turns Madrid Tourism Festival into a Nationwide Travel Promotion

The latest tourism initiative builds on the momentum created by Amazing Thailand Fest 2026, which took place at El Corte Inglés Sanchinarro in Madrid on 26 and 27 September. Organised around the theme The Wholesome Taste of Thai, the festival introduced visitors to Thailand’s cultural traditions, culinary heritage and wide range of tourism experiences.

The two-day event welcomed more than 5,000 visitors, including shoppers interested in premium travel, potential holidaymakers and representatives from travel agencies operating under Viajes El Corte Inglés.

Visitors had opportunities to discover different aspects of Thai culture through food and destination-focused activities. The event also created a direct connection between experiencing Thailand’s tourism attractions and exploring opportunities to visit the country.

By combining cultural engagement with holiday planning, the festival provided a foundation for the broader sales campaign now reaching consumers throughout Spain.

More Than 400 Digital Screens Bring Thailand Holidays to Spanish Consumers

A central part of the promotional strategy involves making Thailand more visible to travellers as they explore and purchase international holidays.

The Tourism Authority of Thailand and Viajes El Corte Inglés are using an integrated advertising campaign that reaches consumers through physical travel retail outlets and digital platforms.

More than 400 screens at Viajes El Corte Inglés sales locations across Spain are displaying promotional material highlighting Thailand as a holiday destination.

The advertising campaign also extends to the Viajes El Corte Inglés website, where banners encourage visitors to explore available Thailand travel packages.

Google Ads and digital out-of-home advertising provide additional visibility, helping the campaign reach consumers beyond traditional travel agency settings.

Promotional announcements within El Corte Inglés department stores and Hipercor hypermarkets introduce Thailand holidays to customers during their regular shopping activities.

Social media campaigns and newsletters further support the initiative by presenting travel offers and destination experiences to audiences interested in international holidays.

This combination of advertising channels allows the campaign to reach consumers at different stages of the holiday planning process, from initial destination discovery to making a booking.

Exclusive Thailand Holiday Offers Provide Savings of Up to €400

Competitive holiday pricing is another important element of the campaign.

Spanish travellers purchasing selected Thailand travel packages during the promotional period can benefit from savings of up to €400, depending on the offer and booking conditions.

These incentives are designed to encourage travellers to consider Thailand for their next international holiday, particularly as they plan winter escapes and journeys in early 2027.

The promotional packages also provide travel agencies with opportunities to highlight the country’s diverse attractions and tourism products.

Thailand offers a wide range of travel experiences, from coastal holidays and cultural sightseeing to culinary exploration and leisure cruising.

The campaign brings these different experiences together, helping Spanish travellers discover holiday options that extend beyond conventional sightseeing.

By placing Thailand’s cultural attractions alongside targeted booking incentives, the initiative seeks to make the destination both appealing and accessible to consumers considering a long-haul holiday.

Thai Gastronomy Becomes a Major Attraction for Spanish Travellers

Food plays a leading role in Thailand’s latest promotional activities in Spain.

The Madrid festival introduced Thai cuisine as an important part of the country’s cultural identity, while the nationwide campaign continues to position culinary experiences as a reason to visit.

Thai food is closely connected with local traditions, regional ingredients and everyday life. Travellers visiting the country can experience these connections through markets, restaurants, traditional cooking activities and regional food discoveries.

Bangkok offers a lively culinary scene, ranging from busy street food areas to established dining venues.

Chiang Mai and other northern destinations introduce visitors to regional dishes, traditional markets and food experiences shaped by local culture.

Southern Thailand combines coastal landscapes with distinctive regional cooking traditions, creating further opportunities for travellers interested in discovering the country through its food.

For Spanish consumers who enjoy gastronomy-led holidays, these experiences can add another dimension to a visit to Thailand.

The campaign uses this connection between cuisine and destination discovery to encourage interest in travel beyond the festival itself.

Leisure Cruising and Cultural Tourism Expand Thailand’s Holiday Appeal

Alongside culinary tourism, the national sales promotion highlights leisure cruising and other experiences designed to appeal to travellers looking for varied holidays.

Cruise-based travel adds another option to Thailand’s established range of tourism products, which includes beach destinations, cultural attractions, urban experiences and nature-focused activities.

Travellers can combine visits to major cities with coastal relaxation, heritage sightseeing and opportunities to discover local communities.

Bangkok remains an important starting point for exploring Thailand, offering historic landmarks, temples, markets, shopping districts and cultural attractions.

Northern destinations provide opportunities to explore traditional architecture, local crafts and distinctive regional heritage.

Thailand’s southern coastal areas offer a contrasting experience, with beaches, islands and marine landscapes forming an important part of the country’s tourism appeal.

By promoting different holiday styles within one campaign, TAT is seeking to reach Spanish travellers with a broad range of interests, including those who want to combine several experiences during one journey.

Thailand Targets 20 Million Consumer Exposures and 3,000 Winter Holiday Bookings

The promotional campaign has clearly defined marketing and sales objectives.

TAT expects Grandes Viajes 2027: Descubre Tailandia to generate at least 20 million consumer exposures through its combined advertising and retail activities.

The tourism authority is also targeting approximately 3,000 Thailand travel package sales for the winter travel season.

These figures illustrate the scale of the initiative and its focus on converting destination awareness into actual travel purchases.

The exposure target reflects the campaign’s expected advertising reach rather than the number of individual travellers or confirmed bookings. Likewise, the package sales figure represents an anticipated outcome, not an achieved total.

The campaign’s performance will therefore depend on how effectively its advertising, travel offers and retail distribution encourage consumers to complete their holiday purchases.

For Thailand, the initiative represents a coordinated approach to destination marketing, bringing together brand promotion, consumer engagement and commercial sales activity.

Spain Delivers 137,228 Visitors to Thailand in the First Nine Months of 2026

Spain remains an important European source market for Thailand, particularly because Spanish travellers often undertake longer stays when visiting the country.

According to figures supplied by the Tourism Authority of Thailand, Thailand welcomed 137,228 visitors from Spain between 1 January and 30 September 2026.

Spanish travellers recorded an average stay of approximately 14 days, demonstrating the importance of extended holidays within this long-haul market.

Tourism revenue generated by Spanish visitors during the period reached approximately 8.5 billion Thai baht.

These figures underline the economic value of the Spanish market. Longer visits can create opportunities for expenditure across accommodation, restaurants, attractions, local transport, shopping and other tourism-related services.

They also help explain why TAT is investing in a nationwide promotional campaign rather than limiting its activities to a single festival or city.

The authority expects arrivals from Spain to reach approximately 200,000 by the end of 2026, making the final quarter an important period for attracting additional visitors.

Thailand Eyes 200,000 Spanish Arrivals by the End of 2026

Reaching the projected annual total would represent an important milestone for Thailand’s tourism promotion activities in Spain.

With 137,228 Spanish visitors recorded during the first nine months, the country would need approximately 62,772 additional arrivals between October and December to achieve its 200,000-visitor target.

The nationwide campaign is intended to support that ambition by increasing Thailand’s visibility during a period when many consumers are considering forthcoming winter holidays.

At the same time, the initiative promotes advance bookings for early 2027, allowing Thailand to maintain consumer interest beyond the current calendar year.

Its collaboration with Viajes El Corte Inglés provides access to an established retail distribution network, connecting destination marketing with travel package sales.

This approach is particularly relevant in long-haul tourism, where travellers may require information about accommodation, itineraries and travel arrangements before committing to a holiday.

The campaign aims to simplify the journey from discovering Thailand to selecting and purchasing a suitable travel package.

Amazing Thailand Food Festival World Tour Strengthens International Destination Marketing

The Madrid event forms part of the wider Amazing Thailand Food Festival World Tour, an international promotional programme that presents Thai culinary culture to selected overseas markets.

Under The Wholesome Taste of Thai concept, the programme uses food to introduce audiences to Thailand’s cultural identity and tourism attractions.

Different markets receive promotional activities adapted to local audiences and opportunities for consumer engagement.

In Spain, the strategy has progressed from an in-person cultural festival to a nationwide commercial campaign.

This sequence allows potential travellers to encounter Thailand through authentic cultural experiences before receiving information about practical holiday options and available travel offers.

It also demonstrates how international tourism promotion can connect cultural storytelling with sales distribution.

Instead of treating festivals as isolated marketing events, the campaign uses the interest generated in Madrid to support travel purchases across a much wider geographic area.

Thailand Strengthens Its European Tourism Strategy Through Spain

The expanded promotion highlights Spain’s continued importance within Thailand’s European visitor market.

The combination of cultural experiences, holiday discounts and nationwide media coverage provides a coordinated platform for attracting travellers seeking long-haul destinations.

It also reflects the value of partnerships between national tourism organisations and established travel retailers.

While destination marketing creates interest, travel agency networks can help consumers compare packages, understand available options and complete bookings.

The current campaign brings these functions together under a single promotional initiative.

For Thailand’s tourism industry, successful package sales could benefit a wide range of businesses, including hotels, tour operators, restaurants and providers of destination experiences.

The emphasis on longer holidays, gastronomy, leisure cruising and cultural discovery also supports the promotion of a more varied tourism offering.

Rather than focusing exclusively on individual attractions, the initiative presents Thailand as a destination where visitors can combine several types of holiday within one journey.

Thailand Looks Towards Stronger Spanish Tourism Demand in Winter 2026 and Early 2027

Thailand’s latest campaign marks a further step in turning international cultural promotion into measurable tourism business.

The Madrid festival attracted more than 5,000 visitors and introduced audiences to Thai culinary heritage. The subsequent nationwide campaign extends that engagement through more than 400 retail screens, digital advertising, newsletters and targeted travel offers.

With savings of up to €400 on selected packages, an expected 20 million consumer exposures and a target of approximately 3,000 winter package sales, the promotion combines destination awareness with commercial objectives.

Spain’s contribution of 137,228 visitors and approximately 8.5 billion baht in tourism revenue during the first nine months of 2026 provides an important foundation for the initiative.

As Thailand works towards its forecast of 200,000 Spanish visitors by year-end, the partnership with Viajes El Corte Inglés is designed to keep the destination visible during the autumn booking period and encourage travel into early 2027.

The campaign illustrates how Thailand is using its food, culture and wide-ranging tourism experiences to build stronger connections with Spanish consumers and support future visitor demand.