Thursday, December 22, 2022
Lapland, northern Finnish region, is experiencing a tourism boom this Christmas after the previous pandemic-hit Christmases. Fabled as the home of Father Christmas, Lapland is all set to enjoy a bumper tourist season during the upcoming holiday period.
Sanna Kärkkäinen, CEO of Visit Rovaniemi noted, “This season is definitely going to break records, already in December but further on we go for winter, January, February, March”, adding that “it’s going to be a strong full season for Lapland.”
More than 63,600 arrivals are expected in Lapland’s capital Rovaniemi with new flights to the region and local resorts investing in extra accommodation and attractions.
During the pandemic, tourism in Lapland dropped by up to 90%. Just 11,000 came in December 2020, most of which were from Finland. The previous record year for the city welcomed 61,000 people in December 2019, mainly from overseas, according to Visit Rovaniemi.
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