London Luton Airport Survey Reveals 30% Travelers Prefer Holidaying with Mom

Saturday, March 9, 2024

Recent findings from London Luton Airport (LLA) reveal that when selecting holiday companions, mothers take the top spot as the Most Valued Passenger. Approximately 30% of travelers expressed a preference for vacations with their mothers over friends. Despite acknowledging a lack of quality time spent with their mothers — a sentiment shared by 22% of those surveyed — the interest in traveling together is strong. About 69% of participants are keen on solo trips with their moms to enhance their relationship (71%), create enduring memories (59%), and express gratitude for their mothers’ contributions (48%).

The prospect of holidaying with mothers is seen as a guaranteed way to spend quality time for 71% of respondents, with nearly half (48%) eager to establish “mum-ventures” as a new tradition. Furthermore, 66% reminisce about family holidays with their mothers as among their most cherished childhood experiences.

In anticipation of Mother’s Day weekend, with over 135,000 passengers expected at LLA, the airport is enhancing the celebration by offering complimentary lounge access and fast-track security passes to travelers accompanied by their mothers.

The survey indicates a growing desire to foster stronger maternal bonds, with 38% of participants looking to increase their efforts in appreciating their mothers, including more frequent calls (25%) and acknowledging her support (52%). Holidays with mothers are viewed by 61% as a means to strengthen their relationship, and 43% see it as an opportunity to rejuvenate their connection.

Out of 2,000 respondents, over half (57%) aspire to surprise their mothers with a holiday for Mothering Sunday, and nearly one in five (19%) place more importance on this celebration compared to other occasions like Christmas, birthdays, or anniversaries.

Clare Armstrong, Head of Guest Experience at London Luton Airport says, “It’s heartwarming to see that over half (55%) of holidaymakers want to go on adventures with their Mum, whether it’s a getaway abroad or a cherished moment closer to home. 

“We’re thrilled to offer travellers flying with their mums this weekend some exclusive extras to get their trip off to the best possible start, including fast-track security and complimentary passes to the recently opened No1 Lounge in the LLA terminal, as part of our commitment to providing a simple and friendly passenger experience.”  

Regarding adventures for moms, 66% of adults are eager for the thrill of urban escapes, 59% seek the calm of beach vacations, and 50% yearn for the luxury of upscale trips.

To aid in organizing the ultimate getaway for moms, London Luton Airport has compiled a premier list of 10 destinations perfect for pampering moms this March:

1. Satisfy your dessert cravings in Paris with round-trip flights as low as £65 via easyJet or £85 through Wizz Air.
2. Relax in Marrakech with round-trip flights starting at £79 via easyJet or from £112 with Wizz Air.
3. Explore Amsterdam’s renowned canals with easyJet offering round-trip flights from £88, or opt for Wizz Air starting at £96.
4. Dive into the flavors of Catalan cuisine in Barcelona with fares from easyJet at only £86 return, or from £121 with Wizz Air.
5. Rejuvenate in Budapest with spa-themed getaways starting at £109 return on easyJet, or fly with Wizz Air from just £73.
6. Capture memories from Venice’s Rialto Bridge with trips from £117 return on easyJet, or a bargain £47 return with Wizz Air.
7. Admire Lisbon’s vibrant street art with flights from £123 return on easyJet, or £154 return via Wizz Air.
8. Uncover Istanbul’s Grand Bazaar secrets with fares from £193 return on easyJet, or take Wizz Air starting at £96.
9. Embark on whale watching in Reykjavik with easyJet from £87 return, or £88 with Wizz Air.
10. Stroll through Prague’s historic old town square with flights from £64 return on easyJet, or £79 via Wizz Air.

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