Finnair and Radisson Hotel Group Form Loyalty Partnership

Helsinki is waiting for you to experience this hospitality with open arms. Taking a well-deserved vacation somewhere in Europe can sometimes be more difficult than preparation. But now Helsinki has a new exciting solution for all adventure-seekers around the globe! Finnair and Radisson Hotel Group today announced the opening of a new partnership, offering reciprocal loyalty program benefits for the first time ever.

A record number of people have been traveling overseas in recent years, according to Statistics Finland. Meanwhile, the number of cross-border visitors rose to a new peak, according to public data from Visit Finland . Now travelers can enjoy two options for converting points from either of the airline’s or hotel’s frequent guest programs and experiencing a journey from south to north, east to west in the beautiful region of Finland. Travelers from all over the world can look forward to receiving unparalleled loyalty program benefits.

With this new partnership, visitors can even enjoy converting points from one system to another in an easy yet exciting way! Ten Radisson Rewards points are needed for every one Finnair Plus Avios point, while three Finnair Plus Avios points are required for five Radisson Rewards points. All of this provides more opportunities for Finnair and Radisson Hotel Group guests to enjoy a wide range of benefits at hotels managed by Radisson and on board Finnair flights.

Furthermore, Finnair Plus Silver and Gold members will also enjoy reciprocal upgrades to their Radisson Rewards Premium tier, whereas Finnair Plus Platinum and Platinum Lumo members will receive a VIP upgrade to the Radisson Rewards VIP tier.

Despite this, at the moment, Radisson Hotel Group members who wish to enjoy the reciprocal benefits cannot request a standard level upgrade to Finnair Plus membership.

Still, select Radisson Rewards Premium and VIP members will be invited to join the Finnair Plus family and enjoy a multitude of extra services and benefits.

Tourism experts predict that this alliance might provide exponential growth in popularity and overall visitor impact in the years to come. Recent reports from the Nordic Statistics Database have shown that there has been an increased interest in trips around Europe in recent years. And now tourism analysts have noticed that a growing number of tourists are turning their attention to the many different fascinating smaller coastal settlements in Finland.

Finnair and Radisson Hotel Group guests will be able to customize their own unique itinerary with ease and create beautiful memories all over Northern Europe. The company’s wide-reaching network of flights can provide transport to anywhere in Europe and Asia. Radisson Hotel Group, on the other hand, has over 1,600 hotels in 100 different countries, so tourists can enjoy visiting some of the most well-known capitals of the Baltic Sea region and other exciting places in comfort.

Finally, every traveler can experience unique unforgettable moments in this beautiful country with hassle-free travel. After landing in one of the popular northern destinations, one can enjoy the cool air of the Finnish wilderness on a walk or right from one of the many hotel balconies in south Finland. And witness the magical sight of the Northern Lights dance in the sky on a cloudless night!

Key Loyalty Program Exchange Rates

• Radisson Points to Avios: 10 Radisson Rewards Points = 1 Finnair Plus Avios
• Avios to Radisson Points: 3 Finnair Plus Avios = 5 Radisson Rewards Points
• Airline Elite Status Match: Finnair Silver and Gold match to Radisson Premium status.
• Top-Tier Airline Status Match: Finnair Platinum and Platinum Lumo match to Radisson VIP status.
• Exclusive Airline Access: Selected Radisson VIP members receive elite Finnair invitations.

Tourism Growth Across Northern Destinations

Government tourism portals consistently highlight the massive value of integrated transit networks. Authorities note that interconnected reward systems directly incentivize off-peak autumn and winter travel. Regional tourism boards expect higher hotel occupancy rates across capital cities throughout the year.

When loyalty programs communicate effectively, tourists travel further beyond traditional arrival hubs. A traveler arriving in Helsinki can easily explore neighboring Baltic regions. They use earned Avios for short regional flights and Radisson points for city center stays. This fluid movement spreads tourism spending into local communities, supporting small businesses and cultural sites.

Unlocking Premier Hospitality for Global Flyers

Hoteliers strongly welcome this strategic collaboration with a major European flag carrier. Direct point transfers motivate airline passengers to choose participating partner hotels over independent options. Guests receive elite perks, complimentary room upgrades, early check-in, and late check-outs in top cities.

Airlines also gain immense commercial value from expanded accommodation options. Frequent flyers earn valuable Avios faster through everyday hotel stays worldwide. Accumulated points eventually offset the cost of long-haul flights back to scenic Nordic landscapes. Both brands cultivate deep customer retention by offering versatile, real-world utility.

Simple Steps for Program Members

1. Log in to your loyalty program member’s account on any of the brand’s official websites.

2. Connect your Finnair Plus and Radisson Rewards account to make the transfer.

3. Choose the number of points you want to convert and make the exchange.

4. On the dashboard, you will receive an invitation to view your status match and special offers.

Nordic countries have become an excellent destination for both business and leisure trips. It is not necessary to carefully calculate how to use specific point systems in the most advantageous way for you. Just take an airplane, book a hotel room without thinking, and start enjoying the beauty of Northern Europe and the good life that it offers. So, pack your bags and go to the Northern Lights!

[SOURCE – BUSINESS TRAVEL NEWS EUROPE]