MarketHub Asia 2023 transforms the future of travel

Monday, November 27, 2023

MarketHub Asia by Hotelbeds 2023 has ignited a paradigm shift in the future of global travel during its recent event in Bangkok, themed “Where Next?”. Industry leaders engaged in insightful discussions, paving the way for the tourism sector’s trajectory.

Workforce Boom in Asia-Pacific

The World Travel & Tourism Council forecasts a monumental 110 million new jobs in the global tourism sector over the next decade, with nearly 70% emerging in the Asia-Pacific region. This surge is driven by the robust economic expansion and growing middle-class populations, signaling significant job market growth.

Personalized Travel Experiences

A noteworthy trend is the surge in travel agencies catering to personalized solutions, with up to 90% seeking tailored experiences. Hotelbeds notes a demand for comprehensive travel packages providing 24/7 customer support and assistance in local languages. The wellness tourism sector is flourishing, as travelers prioritize a harmonious life balance, while sustainable travel practices gain momentum with 70% of travelers anticipating eco-conscious offerings.

Emotion as the New Brand Standard

Young consumers, comprising 60% of Millennials and Gen Zs, prioritize superior services over price, seeking memorable experiences during their trips. Innovative business models leveraging AI are emerging to meet these high expectations, optimizing workflows, enhancing customer support, and refining accommodation search functionalities.

Asia: Tech Leader and Fintech Demands

Asia leads by a decade in technology, with consumers demanding new travel products, especially in Fintech. Embracing technology, including AI and augmented reality, is emphasized, with a crucial focus on ensuring high data quality.

Carlos Munoz, Chief Commercial Officer of HBX Group, expressed, “MarketHub Asia gathered trailblazers to explore the future of travel under the theme ‘Where Next?’. The event uncovered pivotal insights, charting the industry’s trajectory and sparking excitement and optimism for a truly innovative era in travel.”

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