Mauricio Veloso Discusses Definitive Aspects of LATAM Airlines at GBTA 2025

Tuesday, July 22, 2025

Image generated with Ai

Mauricio Veloso serves as Vice President of Corporate Sales & Strategy at LATAM. In this role, he is responsible for overseeing and optimizing the airline’s sales strategies and distribution channels, ensuring that LATAM remains competitive in the dynamic aviation industry. His expertise lies in aligning sales operations with market demands and customer expectations, thereby enhancing the airline’s reach and profitability.

LATAM Airlines has been making strides in transforming its retail strategy towards a digital-first experience. Could you elaborate on that transformation?

I can tell you that LATAM has always made continuous investments in technology. We’ve been providing innovative solutions, including artificial intelligence (AI). Our goal is to improve the way we serve our customers, making things faster, easier, and more personalized to meet their needs. Right now, we are particularly focused on integrating AI to enhance the customer experience. It’s an ongoing effort to provide better services that satisfy customer demands.

LATAM has made significant investments in modernizing its premium business cabins and premium economy. How does your global sales team highlight these enhanced products to corporate clients?

We’ve been making large-scale investments in fleet renovations, like retrofitting our Airbus A319s in Ecuador. Also, we are planning to update our fleets in Brazil, Peru, and other locations starting in 2026. We are introducing new business cabins that offer better seating, improved technology, and more privacy. This includes features such as sliding doors, which improve the overall experience. Additionally, we’re enhancing our premium economy offering, which is currently available on our narrow-body aircraft, like the Airbus 319, 320, and 321.

For our corporate customers, this is a completely revamped experience. We provide better meals, a higher level of service, and personalized attention from our flight attendants. We are letting our corporate clients know that this enhanced offering makes LATAM the best choice for their business travel needs. A major feature is our Wi-Fi services. By the end of this year, we will have Wi-Fi on almost 100% of our narrow-body fleets, ensuring that corporate travelers stay connected while flying.

LATAM has consistently earned top industry awards, including the recognition as a five-star global airline and South America’s leading airline. How does your team leverage these accolades in your corporate sales pitch and marketing strategies?

We highlight our achievements during every interaction with corporate clients. For instance, we proudly share that LATAM has been awarded the Skytrax title “The Best Airline in South America” for five consecutive years and has also received the Apex Passenger Choice Award for three consecutive years. These accolades demonstrate that LATAM is a premium airline, and we ensure to communicate that in all our corporate pitches. It’s essential for our clients to know that LATAM is the airline of choice for corporate travel.

LATAM is also expanding its network with new routes, such as the Bogotá to Aruba route. How does your global sales team identify which businesses will benefit from these specific routes?

LATAM operates 153 destinations across 27 countries, offering a wide variety of routes tailored to both corporate and leisure travelers. When new routes are introduced, like the Bogotá to Aruba route, we analyze feedback from our corporate clients and assess the needs of different industry sectors. This input helps us tailor our network expansion to align with the business demands. We also rely on data analysis, such as BSP data, to identify opportunities. By continuously evaluating our routes and destinations, we ensure that our network serves the needs of both corporate clients and leisure travelers.

About GBTA Convention 2025

The GBTA Convention 2025 is the 56th annual gathering of the Global Business Travel Association, scheduled from July 21 to July 23, 2025, at the Colorado Convention Center in Denver, Colorado. This premier global event for the business travel industry brings together professionals to connect, learn, and discover the latest trends and innovations shaping the future of business travel. With over 300 exhibitors showcasing products and services in the Expo Hall, attendees can discover innovative solutions to enhance their business travel strategies. Housing options and travel discounts will be available, and attendees are encouraged to explore Denver’s local attractions. For the latest updates, participants can follow GBTA on social media platforms, including Instagram, LinkedIn, YouTube, Twitter, and Facebook, using the hashtag #GBTAConvention2025. For more details and registration, visit the official GBTA Convention 2025 website at convention.gbta.org.

« Back to Page

• Short-Term Rental Hosts Face Rising Damage Costs as AI and Tech Consolidation Reshape Business

• Ho Chi Minh City International Travel Expo 2026: AI, Green Tourism, and MICE Growth

• GBTA Convention 2026 Reveals How Travel Buyers Are Leading the AI Revolution and Transforming Corporate Travel

• AI Leads Corporate Travel Outlook as Buyers Demand More Flexible and Connected Technology

• Singapore Outshines Other Countries in Global Shift to Passport-free Airport Transit As AI Redefine International Travel