Vivian Lacroix Joins The LINE DC to Drive Catering Sales and Events Growth

The LINE DC has appointed Vivian Lacroix as Director of Catering Sales and Events, bringing more than 25 years of hospitality, sales, event strategy and operations experience to the Washington, D.C. property.

In her new role, Lacroix will lead the hotel’s catering sales and events strategy, working with its culinary and hospitality teams to develop gatherings that reflect The LINE DC’s distinctive character and creative approach.

Her responsibilities will also include strengthening the hotel’s position as a destination for corporate, diplomatic, social and celebratory events in Washington, D.C.

What experience does Vivian Lacroix bring to The LINE DC?

Lacroix brings more than 25 years of experience across hospitality, sales, events and operations, with a career spanning major hotel brands, restaurants and independent event ventures.

Her professional background includes leadership positions with Salamander Washington DC, The Watergate Hotel, The Ritz-Carlton, Hilton and Starwood.

She has also developed extensive experience in restaurant operations and independent event and design businesses, giving her a broad understanding of hospitality beyond traditional hotel catering.

Her career has centred on creating guest experiences, developing teams and building long-term client relationships.

How did Lacroix begin her hospitality career?

Lacroix began her professional career in New York City with Wilhelmina Models before moving into hospitality.

She subsequently joined the New York restaurant industry, where she developed her management and beverage leadership experience with B.R. Guest Hospitality Group.

Among the group’s restaurants where she held leadership responsibilities was Ruby Foo’s Uptown, an experience that became an important part of her hospitality career.

Her transition from modelling into restaurant management and eventually hotel events reflects the creative and entrepreneurial approach she brings to hospitality.

Why is Ruby Foo’s Uptown significant to her new role?

Lacroix’s appointment at The LINE DC reconnects her with a former colleague through an upcoming partnership involving the hotel and Fried Rice Collective.

Through the partnership, she has reconnected with Chef Scott Drewno, with whom she previously worked at Ruby Foo’s Uptown nearly two decades ago.

The connection brings together an early chapter of Lacroix’s New York hospitality career with her latest leadership role in Washington, D.C.

It also reflects the importance of professional relationships developed over long careers in the hospitality industry.

What types of events has Lacroix managed?

Throughout her career, Lacroix has worked across a wide range of event formats.

Her experience includes intimate celebrations, private dinners, large-scale galas and complex corporate, diplomatic and social gatherings.

This breadth will be relevant at The LINE DC, where the events business encompasses both local social occasions and larger corporate and diplomatic functions.

Her role combines event creativity with commercial responsibilities, including sales strategy and revenue growth.

What will Lacroix focus on at The LINE DC?

Lacroix will lead the hotel’s catering sales and events strategy while working closely with culinary and hospitality teams.

Her focus will include developing memorable experiences while supporting the hotel’s commercial objectives and strengthening relationships with clients.

She will also work to expand The LINE DC’s profile as a venue for corporate meetings, diplomatic gatherings, social events and celebrations.

Her approach combines creative event development with an understanding of sales performance, revenue generation and luxury service.

How does Lacroix approach event leadership?

Lacroix is known for an approachable and transparent leadership style and places strong emphasis on understanding client expectations.

Her approach begins with listening to clients and identifying what matters most to them before developing an event concept.

She also supports challenging conventional approaches when doing so can improve the overall experience and encourages teams to translate creative ideas into successful events.

This combination of client understanding, creativity and team empowerment forms a central part of her approach to event management.

What makes The LINE DC distinctive?

The LINE DC is located in a 170-year-old former church in Adams Morgan, one of Washington, D.C.’s most diverse neighbourhoods.

The hotel has 220 rooms and combines the building’s historic architectural character with contemporary hospitality.

Its features include 60-foot vaulted ceilings, large copper entrance doors, detailed millwork and ornate brass elements, creating a distinctive setting for accommodation, dining and events.

The property’s location and design give its events operation a strong sense of place, aligning with Lacroix’s focus on creating gatherings connected to the destination.

How could the appointment strengthen The LINE DC’s events business?

Lacroix’s combination of hospitality operations, luxury service, restaurant experience, sales strategy and event management provides a broad commercial foundation for her new role.

Her experience with both major hotel companies and independent ventures also gives her exposure to different approaches to guest experience and event design.

At The LINE DC, that experience will be applied to developing the property’s catering and events business while strengthening relationships with corporate, diplomatic and social clients.

Her appointment comes as the hotel continues to build its identity as a distinctive hospitality and events destination in Washington, D.C.