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In 2025, Ghana’s tourism sector recorded a breakthrough as more than 1.3 million international arrivals were recorded compared to 1.3 million in 2024. International tourism earnings increased to US$4.34 billion. There were more domestic tours, a growing tourism industry, and a greater contribution of tourism to Ghana’s economy and improved destination status.
International tourist arrivals reached 1,306,962 in 2025, compared with 1,288,804 in 2024. The increase reflects Ghana’s continued ability to attract overseas travellers through its combination of heritage destinations, cultural experiences, nature-based tourism, beaches and festivals.
Revenue linked to international tourism reached US$4.34 billion in 2025, demonstrating the economic value of overseas visitors to Ghana.
International tourism spending supports a wide network of businesses, including hotels, restaurants, tour operators, transport providers, travel agencies, cultural attractions and local enterprises. Visitor expenditure can also stimulate economic activity beyond major tourism centres as travellers explore historical communities, coastal areas, wildlife destinations and regional cultural attractions.
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The latest figures indicate that international tourism remains an important contributor to Ghana’s wider services economy while supporting employment and private-sector investment.
Ghana’s domestic tourism market also expanded during 2025. Domestic visits increased from 1.68 million in 2024 to 1.79 million in 2025, representing growth of approximately 7 per cent.
The increase is significant because domestic travellers can help tourism businesses maintain demand beyond international peak seasons. Residents travelling within the country support accommodation providers, attractions, restaurants, transport operators and tourism businesses while strengthening awareness of Ghana’s cultural and natural heritage.
Domestic tourism also creates opportunities for destinations outside the main international tourism circuits to attract visitors and develop local tourism economies.
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Visitor demand was particularly concentrated around Ghana’s most popular tourism attractions.
The 10 most visited attractions recorded a combined 1,377,588 visitors during 2025, representing almost 77 per cent of domestic tourism site visits across the country.
The concentration of visitors at major attractions demonstrates the importance of Ghana’s established tourism landmarks while also highlighting opportunities to promote lesser-known destinations.
Developing additional tourism routes and improving access to emerging attractions could distribute visitors more widely and help communities in different regions benefit from tourism expenditure.
Ghana offers a diverse tourism portfolio that includes historic forts and castles, national parks, coastal destinations, cultural festivals, traditional communities and heritage experiences linked to the African diaspora.
Growth was also recorded across Ghana’s tourism business network.
The number of licensed tourism enterprises increased from 6,702 in 2024 to 7,109 in 2025, representing a 6.1 per cent rise.
Expansion in licensed businesses indicates increasing commercial activity within the sector. These enterprises include accommodation providers, tourism services, travel companies and other businesses supporting visitor movement and experiences.
A larger regulated tourism network can help Ghana improve service standards, strengthen visitor confidence and expand employment opportunities while increasing the formal economic contribution of tourism.
One of the strongest increases was recorded within Ghana’s travel trade sector.
The number of travel trade enterprises expanded by 18.6 per cent during 2025, reflecting increased activity among businesses such as tour operators, travel agencies, excursion providers and destination service companies.
These businesses play an important role in connecting travellers with hotels, attractions, transport services and tourism experiences. Their expansion could also help Ghana package more regional itineraries and encourage travellers to explore multiple destinations during a single trip.
A stronger travel trade network may become particularly important as Ghana competes for international visitors seeking cultural, heritage, wildlife and experiential travel across Africa.
Ghana’s accommodation industry continues to support employment across the tourism economy.
Star-rated hotels employed an average of 101 workers per establishment, including approximately 80 full-time employees and 21 temporary workers.
Hotels generate employment across numerous functions, including accommodation services, food and beverage operations, administration, maintenance, security, housekeeping and guest services.
Tourism employment also extends beyond hotels into transportation, tour guiding, restaurants, events, attractions, retail businesses and creative industries.
Continued expansion in visitor numbers could therefore create further demand for trained tourism and hospitality workers.
Ghana’s 2025 tourism performance demonstrates how international and domestic travel are becoming increasingly important to the country’s economic development.
With more than 1.3 million international visitors, US$4.34 billion in international tourism revenue, rising domestic travel and more than 7,100 licensed tourism enterprises, the sector is developing across several areas simultaneously.
Ghana’s competitive strength remains closely connected to its cultural heritage, historical landmarks, national parks, coastline and festivals. Continued investment in infrastructure, destination development, tourism services and visitor experiences could help the country attract a broader range of travellers while spreading tourism benefits across more communities.
The latest growth also places greater importance on sustainable destination management. Protecting historical sites, natural landscapes and cultural traditions will remain essential as visitor numbers increase.
Ghana’s tourism sector gained strong momentum in 2025 as international arrivals reached 1,306,962, up from 1,288,804 in 2024. The growth, alongside US$4.34 billion in international tourism revenue, highlights the country’s strengthening tourism economy and international appeal.
Ghana’s domestic tourism businesses and its population’s tourism are growing, as well as international tourism. Now, Ghana’s tourism has a foundation to grow the spending, jobs, and competitiveness of its destinations.
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Saturday, September 5, 2026
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