Indonesia Travel Accelerates ITB India 2026 Growth Push To Attract Premium Indian Travellers Beyond Bali

Written By: Shraddha Das

Shraddha Das

I am a passionate travel writer at Travel and Tour World (TTW) with two years of experience covering the ever-evolving world of travel, tourism, aviation, and hospitality. She enjoys turning complex industry updates into engaging stories that inspire and inform readers around the globe. With a keen eye for detail and a love for discovering what makes every destination unique, Shraddha is committed to delivering accurate, insightful, and reader-friendly content that connects people with the world of travel.

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September 7, 2026 7:03 PM

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Indonesia Travel is accelerating its ITB India 2026 growth push by targeting premium Indian travellers and expanding promotion beyond Bali through stronger trade partnerships, destination marketing and high-value tourism opportunities. The Indonesian Ministry of Tourism is using the Mumbai-based travel exhibition to connect with Indian travel companies, attract affluent visitors and showcase emerging destinations such as Lombok, Labuan Bajo, Borobudur, Raja Ampat and Lake Toba. With India becoming an increasingly important outbound travel market, Indonesia aims to increase visitor numbers, generate new business opportunities and encourage longer, multi-destination journeys across the country.

Indonesia is expanding its tourism presence in India through its participation at ITB India 2026 in Mumbai, targeting high-spending Indian travellers, stronger travel trade partnerships and wider awareness of destinations beyond Bali. The Indonesian Ministry of Tourism is using the international travel exhibition as a strategic platform to connect with Indian tourism companies, promote diverse holiday experiences and increase demand from one of South Asia’s fastest-growing outbound travel markets.

Held at the Jio World Convention Centre in Mumbai, ITB India 2026 has provided Indonesia with an opportunity to showcase its tourism strengths while building direct business relationships with Indian tour operators, travel agencies and hospitality companies. The initiative forms part of Indonesia’s broader strategy to attract quality visitors and encourage international travellers to explore more regions across the country.

Indonesia Targets High-Value Indian Travellers Through Mumbai Travel Showcase

Indonesia is focusing on attracting premium travellers from India through its participation at ITB India 2026, with the country aiming to welcome at least 6,600 high-income visitors through business connections created during the event.

The tourism ministry is also targeting significant commercial opportunities through business-to-business meetings with Indian travel companies. These discussions are expected to generate transactions worth around IDR 58.45 billion, equivalent to approximately US$3.3 million based on the announced figures.

Beyond immediate business outcomes, Indonesia has identified India as a key source market for future tourism growth. The country is aiming to attract between 750,000 and 820,000 Indian visitors in 2026, supported by India’s expanding middle class, rising international travel demand and increasing interest in overseas experiences.

Indonesia’s tourism strategy is shifting towards attracting travellers who seek premium accommodation, unique experiences and longer holidays. This approach supports the country’s ambition to increase tourism value while maintaining strong visitor growth.

Fifteen Indonesian Tourism Companies Promote New Travel Opportunities

Indonesia’s delegation at ITB India 2026 includes 15 tourism industry representatives, including destination management companies, travel agencies and hotel groups. These businesses are participating to establish partnerships with Indian buyers and create new travel packages suitable for the Indian market.

The participation highlights Indonesia’s commitment to strengthening business links with India’s travel industry. By engaging directly with tourism professionals, Indonesian companies are seeking to increase visibility among Indian travellers and expand distribution channels.

Although Bali remains Indonesia’s most recognised destination among Indian visitors, the tourism ministry is working to introduce travellers to a broader range of experiences. The campaign highlights Indonesia’s cultural heritage, natural landscapes, adventure opportunities and luxury tourism products across different regions.

This diversification strategy aims to reduce dependence on a small number of popular destinations while encouraging visitors to discover Indonesia’s wider tourism potential.

Beyond Bali Campaign Highlights Lombok, Komodo And Cultural Destinations

Indonesia’s tourism promotion in India is increasingly focused on destinations beyond Bali, offering travellers more choices for customised and multi-destination holidays.

Mandalika in Lombok is being promoted as an emerging destination combining luxury tourism, coastal experiences and international sporting events. The area has gained global attention through the hosting of MotoGP Indonesia, helping position Lombok as a destination for premium leisure and sports tourism.

Labuan Bajo and Komodo are also receiving greater attention due to their unique natural attractions, marine ecosystems and adventure experiences. The region is recognised for diving, wildlife encounters and eco-tourism opportunities, making it attractive to travellers looking for nature-focused journeys.

Indonesia is also promoting Borobudur and Yogyakarta as important cultural tourism destinations. These locations provide visitors with opportunities to explore ancient heritage sites, traditional arts and spiritual experiences.

Meanwhile, Raja Ampat and Lake Toba are being positioned as destinations for nature-based and luxury travel. Raja Ampat is known for its marine biodiversity, while Lake Toba offers scenic landscapes and cultural experiences linked to the local communities.

Through these destinations, Indonesia aims to encourage Indian travellers to extend their stays and explore multiple regions rather than limiting trips to Bali.

Indonesia is strengthening its India tourism strategy at ITB India 2026 by attracting premium travellers, expanding B2B partnerships and promoting diverse destinations beyond Bali.

India Becomes A Strategic Market For Indonesia Tourism Growth

Indonesia’s presence at ITB India 2026 reflects the growing importance of India as a strategic tourism market. The country is combining destination marketing with direct trade engagement to create stronger connections between Indonesian tourism businesses and Indian travel partners.

The focus on premium travellers supports Indonesia’s transition towards higher-value tourism, where visitor spending, quality experiences and sustainable destination development are becoming increasingly important.

For Indian travel companies, the expanded destination portfolio provides opportunities to design new holiday packages featuring luxury resorts, cultural journeys, adventure activities and nature-based experiences.

For Indonesia, stronger engagement with the Indian market could help increase international arrivals while spreading tourism benefits across more regions.

With Bali continuing to attract global attention and emerging destinations gaining visibility, Indonesia’s ITB India 2026 participation highlights a broader ambition to strengthen its position as a diverse and competitive tourism destination for Indian travellers.