United Kingdom and More Countries to Participate at MIS International 2026 in Spain from 27-29 September

Written By: Tuhin Sarkar

Tuhin Sarkar

Tuhin Sarkar is a Senior Journalist at Travel and Tour World with more than 10 years of experience in travel and tourism journalism. A post-graduate in Journalism and Mass Communication from Jadavpur University, he combines strong research, industry knowledge and storytelling expertise to produce engaging, insightful and impactful travel news and fascinating feature stories.

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August 31, 2026 3:53 PM

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United Kingdom and more countries will participate at MIS International 2026 in Spain from 27–29 September, putting A Coruña in the spotlight as global MICE buyers and tourism suppliers converge.

United Kingdom and more countries will participate at MIS International 2026 in Spain from 27–29 September, turning A Coruña into a key meeting point for the international MICE industry. The event will bring together qualified buyers and tourism suppliers for focused business meetings, networking and destination experiences. Meanwhile, Spain will use the gathering to showcase Galicia as a competitive destination for meetings, incentives and corporate events. Buyers from the United Kingdom, Germany, France, Italy, Nordic countries and the United States are among the targeted international markets. As a result, MIS International 2026 could create valuable commercial connections while putting A Coruña firmly on the global business-events map.

A Coruña, Galicia, Spain, is preparing to welcome international meetings and incentive professionals for MIS International 2026 from 27 to 29 September, creating a major opportunity for the destination to strengthen its position in the global MICE market.

A Coruña prepares for three days of international MICE business

MIS International 2026 will take place at the Hotel Meliá María Pita in A Coruña, bringing together selected international buyers and tourism suppliers for a business-focused programme combining scheduled meetings, networking and destination experiences.

The event is designed around the Meetings, Incentives, Conferences and Events (MICE) sector, making it particularly relevant to destinations, convention bureaux, hotels, resorts, destination management companies (DMCs), venues, transport providers and specialist event suppliers.

Rather than operating as a traditional open-access travel exhibition, MIS International follows a more targeted business model. Hosted buyers and suppliers are brought together through pre-arranged appointments, allowing participants to concentrate on commercial relationships and potential future events.

Hosted buyers remain at the centre of the event

The hosted-buyer programme is one of the most important elements of MIS International 2026. International meeting and incentive organisers are being selected according to their business requirements and potential interest in destinations and suppliers across Spain and Portugal.

Participating buyers can represent different areas of the corporate and events market, including congresses, conventions, incentive programmes, internal corporate events and product launches.

The programme requires hosted buyers to participate actively in the business schedule, including a substantial number of one-to-one meetings with suppliers.

For tourism businesses, this structure provides a more focused route to decision-makers than conventional visitor-led trade shows. A hotel, DMC or destination can present its proposition directly to professionals who are actively involved in organising meetings, incentives and corporate events.

Galicia uses destination experiences to strengthen its MICE proposition

The choice of A Coruña gives MIS International 2026 another important dimension. Galicia offers a combination of Atlantic landscapes, gastronomy, culture, heritage and distinctive venues that can be incorporated into incentive and corporate programmes.

The event programme is expected to use the destination itself as part of the business experience. The opening programme includes the MEGA Estrella Galicia Museum, while the wider schedule incorporates dining and destination activities alongside formal meetings.

This approach reflects an important reality within modern MICE tourism: buyers often need to experience a destination before recommending it to clients.

For A Coruña, hosting international planners therefore represents more than a three-day industry gathering. It provides an opportunity to demonstrate the city’s accommodation, culinary offer, venues, accessibility and capacity to deliver professional events.

International markets provide a wider commercial opportunity

The event is expected to attract buyers from several important international markets, including the United Kingdom, Germany, France, Italy and Nordic countries, alongside buyers from the United States.

That international mix matters for Galicia because the MICE sector can generate business beyond conventional leisure tourism. Meetings and incentive groups typically require accommodation, restaurants, transport, venues, activities and professional event services, spreading expenditure across several parts of the local tourism economy.

A Coruña has also been working to strengthen its credentials as a meetings destination. The city’s growing conference and business-events activity provides a foundation for its international promotion, while the Convention Bureau plays a role in connecting the destination with event organisers.

Suppliers get a direct route to qualified decision-makers

For exhibitors and participating suppliers, MIS International 2026 offers an opportunity to develop relationships through structured appointments rather than relying solely on stand traffic.

The supplier programme is built around scheduled meetings with international MICE buyers. This can be particularly valuable for smaller specialist companies and regional tourism businesses that need access to overseas planners but may not have the resources to attend numerous large international exhibitions.

The commercial objective is clear: turn meetings into relationships, and relationships into future conferences, incentives, corporate gatherings and other events.

Why MIS International 2026 matters

MIS International 2026 arrives at a time when destinations are competing increasingly on experience, accessibility, creativity and the ability to deliver memorable events.

For A Coruña and Galicia, the event provides an international shop window for the region’s MICE capabilities. For hosted buyers, it offers the chance to discover a less conventional Spanish destination. For suppliers, it creates a concentrated environment for business development.

The three-day programme ultimately reflects a broader shift in travel trade events: successful MICE business increasingly depends on combining face-to-face relationships, destination knowledge and commercially relevant appointments.

With international buyers arriving in A Coruña in September 2026, MIS International is set to place Galicia directly in front of professionals searching for the next destination, venue or supplier capable of delivering high-value business events.

The cause is growing competition among destinations seeking international meetings, incentives and corporate events. The answer is MIS International 2026, which creates a focused environment where buyers can meet Spanish and Portuguese tourism suppliers through scheduled appointments and networking. The reason A Coruña matters is its opportunity to demonstrate Galicia’s capabilities directly to international MICE professionals. Furthermore, participation from the United Kingdom and more countries can expand the destination’s commercial reach. From 27–29 September, Spain will therefore host an event designed to turn professional connections into future business. Ultimately, MIS International 2026 gives destinations, hotels, venues and DMCs a direct route to international decision-makers.

MIS International 2026 will place Spain and A Coruña at the centre of international MICE attention from 27–29 September. With the United Kingdom and more countries represented through targeted buyer markets, the event has strong potential to generate new business relationships. Moreover, the combination of one-to-one meetings, networking and destination experiences gives participants more than a conventional trade-show encounter. International buyers can assess Galicia’s products and services firsthand, while suppliers gain access to professionals seeking venues, hotels, DMCs and event solutions. Consequently, MIS International 2026 could strengthen A Coruña’s international profile and support Spain’s broader ambitions in the competitive global business-events market.