Wednesday, September 20, 2023
The Pacific Asia Travel Association (PATA) is pleased to announce the appointment of Mr. Noor Ahmad Hamid as its new Chief Executive Officer, effective October 1, 2023.
Noor’s appointment for a three-year term will usher in a new era for PATA as one of the world’s most influential industry associations dedicated to promoting responsible travel and tourism within the Pacific Asia region.
A Malaysian citizen, Noor, 60, has had a distinguished 35 years career in Travel & Tourism, including the last 13 years specialising in the critical Meetings, Incentives, Conventions and Exhibitions (MICE) sector.
PATA Chairman, Peter Semone, said, “We extend a warm welcome Noor to the PATA family. He is clearly the right person for this job at the right time. His extensive experience in association management, particularly in the trade association sector, and his deep understanding of the Asia Pacific region make him the ideal leader for PATA in this crucial period of change and challenge. The Executive Board unanimously supports Noor’s appointment and looks forward to working with him to build a more resilient, responsible, responsive, sustainable, and stronger travel and tourism industry.”
Mr Semone added, “I am confident that under his leadership and bolstered by the PATA members support, we shall fortify PATA, bestowing enhanced membership benefits and contributing to the emergence of a more resilient, responsible, and sustainable travel and tourism industry throughout the Pacific Asia region.”
Noor commented, “I am deeply humbled by this opportunity and extend my heartfelt gratitude to PATA Chairman and Executive Board for their trust and support. I pay tribute to PATA’s founders and leaders, past and present, and applaud the members for their steadfast support over the years.”
He added, “The Asia-Pacific travel and tourism industry is rebounding faster than anticipated. But this is an era in which crises have become the New Normal. Helping the PATA membership deal with them will be equally as important as helping them capitalise on the many opportunities. I believe PATA’s long history and collective strength makes it well placed to deliver value, stability and sustainability in a rapidly evolving New World Order.”
Noor’s inaugural engagement as CEO will be at the prestigious PATA Travel Mart, scheduled from October 4 to 6 at Pragati Maidan, New Delhi, India. He looks forward to connecting with host destination officials and members, chapter and youth leaders, exhibitors and buyers, partners, members of the media, and the entire travel and tourism community.
Sunday, April 28, 2024
Sunday, April 28, 2024
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