Published on : Thursday, September 26, 2019
The Pacific Asia Travel Association (PATA) has announced its theme for 2020: ‘Partnerships for Tomorrow’ which is in sync with the United Nations (UN) Sustainable Developmental Goals(SDGs).
PATA CEO Dr Mario Hardy during the PATA Board Meeting last week made the announcement in Nur-Sultan, Kazakhstan which was held in conjunction with PATA Travel Mart 2019.
The CEO said that the world is seeing dramatic social, political, environmental and economic changes, particularly in relation to the potentially irreversible damage to our planet caused by climate change. Against this backdrop, there is an urgent need to work towards the development of a more responsible and sustainable travel and tourism industry.
He went on saying that the challenges that were facing are complex and require coordination from all industry stakeholders across all sectors. Only through concerted efforts can we preserve and protect the world for the future generations to come.
PATA remains committed to the issues of sustainability and social responsibility by forging relationships with like-minded organizations in order to enhance the sustainable growth, value and quality of travel and tourism to-from-and-within, the region.
The United Nations 2030 Agenda for Sustainable development provides an ambitious agenda for peace and prosperity. The 17 SDGs are a call of cation for all the countries and organisations to end poverty, fight inequality and injustice, and solve climate change by 2030.
PATA understands the need to partner with both the public and private sector and invites the tourism stakeholders to embrace the wellbeing of the planet to achieve the goals and together contribute to the achievements of SDGs under the PATA’s vision for 2020.
All the Association’s activities for the calendar year will be based on the annual theme and will be leverages to drive greater strategic alignment and advanced planning.
The association has recently partnered with ADB Ventures and Plug and Play will be the first step for PATA to empower its hospitality members to leave a positive impact.